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PG Mutual Nationals TV advertising
1. Be part of a ground-breaking broadcast opportunity
2. A ground breaking Broadcast opportunity
Senior Nationals and European Championship Qualifiers
• PG Mutual Senior Nationals – March 3rd – 5th
• England Vs Netherlands – March 7th (European Championship Qualifier)
• England Vs Slovenia – April 11th (European Championship Qualifier)
• England Women vs either Switzerland or Spain – April 18th (European Championship
Qualifier)
• Millions of eyeballs per year through streaming and TV coverage of events
• Association with a clean sport governing body
• Global TV broadcast rights secured for event being held in Jan 2018
• A sport helping the nation get active
3. The Broadcast
Total projected viewers c.5m
• All matches to be streamed live on partners Facebook Sites. 4 hours live streams
• 1hr highlights package on Sky Sports Mix (2 weeks post live stream)
4. Strategic Partnership with the LadBible
group enables us to achieve cut through
vs other sports and distribution channels.
Sport Bible Figures – IMPRESSIVE RESULTS
ENGLAND V GREECE – NOV 2016
2.29MVIEWS
signing a strategic partnership with
theSportBible in the next week DELIVERING c.
5m viewers per year
5. The Times picked up our story and hailed it as revolutionary traditional media care
– ongoing PR opportunities
BRAVE NEW WORLD – EXCITING
TRADITIONAL CHANNELS
6. A ground breaking Broadcast opportunity
Senior Nationals and European Championship Qualifiers
PG Mutual Senior
Nationals
England Vs
Netherlands
England Vs Slovenia England Ladies Vs
Switzerland / Spain
Date 3-5th March 7th March April 11th April 11th
Location Nottingham
(University)
Stoke on Trent Preston Preston
Event spectators 1500 (over 3 days) 600 300 300
Projected online
viewers
1m 1m 1M 1m
Projected Highlights
viewers
30k 30k 30K 30k
Demographic AB1 Male 65% 55+ AB1 Male 65% 55+ AB1 Male 65% 55+ AB1 Male 65% 55+
7. Table Tennis
Fast, precise, exciting
• 448,000 people a month play table tennis
• 35,000 regular club competitors
• Everybody’s second favourite Sport
• The most adaptable sport available – can be
played anywhere from office to home,
school to street
• Proven health benefits – mentally and
physically
• Fun, dynamic, skilful
Source: Recent ‘Active Lives’ Report
At least 2 x 15 minutes or 1 x 30 minutes
8. OUR ROLE - 3 core pillars
Elite
Youth Talent Development
(8k kids across 9 centres)
Men's senior team
Women's senior team
U21 and youth squads
Commonwealth games
Olympic Games
Mass Participation
From Schools to offices
Encouraging our 448,000 to
keep playing
Delivering core initiatives such
as Ping! & Loop to increase
participation
Core market
Our 35k regular playing
members
Those that play in clubs
leagues and competitions
Coaches that deliver the
sport, volunteers that support
us
9. Enabling more opportunity to
play table tennis, by delivering
free outdoor tables to the public
750 tables across now across
25cities
Providing subsidised tables and starter packs
to businesses and communities to benefit
from the health and well being opportunities
table tennis delivers
316 packages delivered since mid 2015
Targeting 400 PACKAGES by the end of
2017
Our exciting new Products
10. Table Tennis in Numbers
32,000Paid members
47,000DATABSE
156PREMIER CLUBS
2,300CLUBS
1,200SCHOOLS
36,000REGULAR COMPETITIVE
PLAYERS
448,000MONTHLY
PARTICIPANTS
11. Why we chose streaming
• Strategic decision for the future
• Take our sport to the markets that we want to
target – youth, gen z
• Cost analysis – TV is c. 100k per event
• We can film a whole season of events for the
same money when streaming
• We back up the lead stream with a highlights
package
• Plans for magazine show
• A growing channel for sports enthusiasts and
consumption (only going to grow)
• Combined with a traditional broadcast platform
(Sky & Terrestrial coverage TBC)
13. INVESTMENT GUIDE
• In return for this ground breaking partnership with Table Tennis
England, we would be seeking
• £30,000 for 4 matches
• Exclusive of VAT and advertising production costs
14. THANK YOU!
Mark Taffler – Commercial Director
Mark.taffler@tabletennisengland.co.uk
07943278793