CCI Media Snow Zone Madrid opportunitiy

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CCCI Media Snow Zone Madrid opportunitiyCI Media Snow Zone Madrid

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CCI Media Snow Zone Madrid opportunitiy

  1. 1. WWW.MADRIDSNOWZONE.COM MADRID XANADÚ  One of Europe’s largest Shopping and Entertainment center  More than 220 establishments  More than 40 restaurants  Differentiation: MADRID SNOWZONE, The only Indoor Ski Slope in Spain connecting solutions
  2. 2. WWW.MADRIDSNOWZONE.COM  24,000 square meters dedicated to snow  Open 365 days a year  Yield management  Weather Conditions Constant at -2 ° C  Organize major events connecting solutions
  3. 3. MADRIDSNOWZONETHE TRACK  Beginers Track: 100 meters long x 30 meters wide  Expert Track: 250 meters long x 80 meters wide  Snow Lifts: 1 chair, 2 perches and 1 transport skin  Equiptment rental: Ski’s, boots, helmets, boards  Spectacular Lights and Music  100 meters of large windows to watch the track connecting solutions
  4. 4. WWW.MADRIDSNOWZONE.COM MADRIDSNOWZONEOTHER SERVICES  Ski and Snowboard School  Locker and changing rooms  Healthcare assistance  Conference rooms  Restoration  Over 8,000 parking spaces connecting solutions
  5. 5. INFLUX AND PROFILE OF CLIENT SKIERS in Madrid SnowZone in 2010: 320.000 A very high% of visitors of the Shopping Center visit Madrid SnowZone Mall W/M BUYING POWER WOMEN 22% MEDIUM LOW 18% MEN 78% MEDIUM UP MARKET 82% MASCULINO FEMENINO MEDIA/ALTA MEDIA/BAJA AGE FROM 5 A 17 AÑOS 12% 5 A 17 AÑOS COMUNIDAD RESTO DE ESPAÑA 14% DE MADRID FOUTSIDEMAS DE 35 18 A 34 AÑOS ESPAÑA FUERAAÑOS 58% 2% DE ESPAÑA MAS DE 35 AÑOS RESTO COMUNIDAD DE DE ESPAÑA 18 A 34 AÑOS 30% MADRID 84% connecting solutions
  6. 6. COMUNICATION MEDIUMSPresence in all media types including specialized and unspecialized:Newspapers, TV, Radio, Internet. Continuous News Generator.  Sport Life   El Pais  Cuatrosfera (Canal Cuatro)   Eventos Magacine  España Directo (TVE)   IP Mark Eventos  Madrid Directo (Telemadrid)   Expansión   Guia del ocio  Metro a Metro (Telemadrid)   La Razón  Buenos días (Telemadrid)   Localia  Correcaminos (TVE)   Marca  Nevasport   Que!  SMK   Tele 5   Antena 3  Canal Snowboard   La Sexta  Hebe   TV1  Autopista   TV2  3 Sesenta   Cuatro  Actualizad económica   40 principales   Radio Marca   Cadena 100   AXN… connecting solutions
  7. 7. WHAT IS “NAMING RIGHT”? It is a unique and special relationship between a brand sponsorship, which provides funding and an organization, which in turn gives some rights that are used by the sponsor for commercial advantage and enhance your brand.WHAT DOES "NAMING RIGHT"MADRID SNOWZONE MEAN?  Inclusion of your corporate brand identity and an exclusive and unique image in Spain as the only indoor ski slope.  We got brand identity created at a very prestigious and turnout  Sponsorship: A much more advantageous route then advertising. Communication actions perceived by the public in a more quiet and biased way. connecting solutions
  8. 8. Benefits of the Madrid sponsor SnowZone  Naming rights of the first and only indoor ski slope nationwide. Sponsorship of sports and recreation at the same time.  Being pioneers in launching the 1st Nomination Rights Agreement in Spain of a singular and unique installation.  Benefit from a proven and effective method of promoting brands.  Differentiation from the competition: by using a unique advertising medium inaccessible to competitors. connecting solutions
  9. 9. BENEFIT of participating with Madrid Snowzone   Increase brand awareness:   Useful to hold in the memory of potential consumers.   Emotional attachment to the target   Reinforcing the brand in the market.   Benefit advertising media plan throughout the year from SnowZone Madrid and Madrid Xanadu Mall   Advantage of promotions and events held frequently throughout the year.   Benefit from the large audience who comes daily to Madrid Xanadu. connecting solutions
  10. 10. What is included in “NAMING RIGHT” of Madrid Snowzone?Static SupportsCustomizing the exterior side of Madrid SnowZone(148,000 vehicles travel daily along the A-5).Presence of sponsor logo permanently:Label SnowZone main entrance to Madrid fromwithin Madrid Xanadu.Shining Lit up Sign in Front and Side and Vinylsin Madrid SnowZone for access from parking. connecting solutions
  11. 11. What is included in “NAMING RIGHT” of Madrid Snowzone?Static Supports Adaptation of plant to the customers corporate image. Zone access from the mall. Vinyl at reception. connecting solutions
  12. 12. What is included in “NAMING RIGHT” of Madrid Snowzone? Static Supports Mirador MSZ of track Rental shop (1,650 jackets and 1,720 trousers) connecting solutions
  13. 13. What is included in “NAMING RIGHT” of Madrid Snowzone?Static Supports 120 Uniforms (indoors) for the reception staff, rental and maintenance (fleece, polo shirt and pants). 70 uniforms (outdoors) to track personnel, teachers and maintenance (jacket and pants). connecting solutions
  14. 14. What is included in “NAMING RIGHT” of Madrid Snowzone? Static Supports Track central towerCanvas space situated on the space of Space for canvasexperts. located on the begining of the track Track Sidewall Showcase truck access Banners Situated On doors connecting solutions
  15. 15. What is included in “NAMING RIGHT” of Madrid Snowzone? Static Supports Access to reception Rental walls Area Plasma display panels (Broadcasted for 12 hours) Theming the Web Page: snowpark www.madridsnowzone.com connecting solutions
  16. 16. What is included in “NAMING RIGHT” of Madrid Snowzone?Static SupportsArcos of alarm Program: Snowkids 35.000 VIP passes (Includes 1 hour of access and Incluye 1 hora de acceso to equiptment) connecting solutions
  17. 17. What is included in “NAMING RIGHT” of Madrid Snowzone?Events Possibility of organizing a monthly event with the exclusive track in the months of March to September. Possibility of organizing a monthly event without the exclusive track in August to July. connecting solutions
  18. 18. What is Included in “NAMING RIGHT” of Madrid Snowzone?Promotional Activities in site Annual space in the reception area to introduce new products, sampling, promotions and even sell products) connecting solutions
  19. 19. What is included in “NAMING RIGHT” of Madrid Snowzone? Other actions  Advance booking via the Madrid website SnowZone for access to skiresorts of the group. SnowZone Madrid discounts for customers of the Group Ski Resorts  Define a valid set season pass for Madrid SnowZone and Gourp Skiresorts connecting solutions
  20. 20. What is included in “NAMING RIGHT” of Madrid Snowzone? Marketing y Comunicación ADVERTISING   Informational Brochures, 210,000 units   Distribution Points: Travel from Madrid and the City,   Information Point Shopping Centre and Madrid Xanadu Madrid SnowZone Reception   Flyers, 50,000 units   Promotions, special products, etc .... CORPORATE DOCUMENTS   Folders of notes blogs, etc ...   Material used and distributed at company events.   Dossiers of sale (mailing): businesses, schools, town halls, birthday, ski clubs, etc ...   Merchandising connecting solutions
  21. 21. What is included in “NAMING RIGHT” of Madrid Snowzone? Marketing y Comunicación ADVERTISING CAMPAIGN   Campaign on Television:   Chains: Fox 8 TV Madrid, Popular TV, Canal +.   October-November and March-April   Banners in sports and specialized websites: MARCA, Sapos y Princesas, Trofeo Nieve, etc.   Radios: according to Cadena 100. Advertising throughout the year.   Also specific actions on Kiss FM, Punto Radio, Cope, SER, Europa FM.   Advertising in Special “Snow” edition.   Signage: SnowZone Madrid, Madrid Xanadu Mall,   Universities, Metro de Madrid, etc. ..   Newsletter SnowZone to the customers connecting solutions
  22. 22. What is included in “NAMING RIGHT” of Madrid Snowzone?Shopping Center Xanadú Value  Presence of the logo and trade name in all parts of Madrid Xanadu in Madrid appears SnowZone.  Newsletters (bi-monthly newspaper of the center) - 4,800 copies / year  Trends Magazine - 2.000.0000 copies / year spread over the 4 seasons  (insert in national newspapers and distribution in the area of influence.)  Bazar CD (*) to the media: newspapers - 25,000 copies / year.  Special customer promotions.  Media campaign-  Directories of Madrid Xanadu (mupies of information).  Madrid Xanadu printed directories 200,000 / year(*) Cd with information about the center according to the seasons. connecting solutions

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