Sponsorship opportunities in Spain offered by CCI Media

1. Football Offers in SPAIN!
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2. 2010/2011 Spanish LIGA!
: Past year League Champion!
SE : Spanish Super Cup Winner!
VC : Runner-Up!
CR : Copa del Rey Winner!
SU : UEFA Super Cup Winner! connecting solutions
P : Teams Promoted!
!

3. Why Spanish Football ?!
LIGA International Audience!
More than 30 million viewers a week watch the games live, with peaks up to 100 million for Barcelona vs Real Madrid. !
(Source: Sport + Markt).!
EUROPE - 26 countries!
N. AMERICA - 3 countries! Albania! Denmark! Hungary! Norway! Serbia/Monten.!
Armenia! England (UK)! Island! Poland! Sweden!
Canadá USA. Mexico! Belgium! France! Israel! Portugal! Switzerland!
Bulgaria! Germany! Italy! Romania! Turkey!
Croatia! Greece! Netherlands! Russia! Ucrania!
SOUTH AMERICA - 18 countries!
Argentina! Ecuador! Panama! ASIA - 10 countries!
Bolivia! El Salvador! Paraguay!
Brasil! Guatemala! Peru!
China !Hong Kong!
Chile! Guayana! Puerto Rico!
Indonesia !Japan!
Costa Rica! Honduras! Uruguay!
Korea !Malaysia!
Dominican Rep. ! Nicaragua! Venezuela!
Singapore !Thailand!
Vietnam !Macao!
AFRICA - 22 countries!
OCEANIA - 2 countries!
Chad! Iran! Lybia! Oman! South Tunesia !
Australia !New Zealand!
Dubai! Jordania! Marroc! Palestine! Africa ! UAE!
Egypt! Kuwait! Mauritania! Qatar! Sudan ! Yemen!
Irak! Lebanon! Nigeria ! Somalia! Syria!
 Up to 170 countries show La Liga highlights on a weekly basis.!
 Live matches weekly in 80 countries.!
 Average 2 live matches broadcast on a weekly basis per country.!
 Worldwide, La Liga images are viewed by more than 700 million people.!
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4. Why Spanish Football ?!
LIGA Audience outside of SPAIN!
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5. Why Spanish Football ?!
LFP, the stars’ league, leading product on TV!
!
There is no other video content that gets more coverage during 10 consecutive months. !
More than 6,500,000 viewers a week. *!
!
!
30 weekly programs show images of the League on TV, reaching short-format television
audience in addition to 10,000,000 spectators accumulated. **!
!
!
!
!
!
* Source: Taylor Nelson Sofres/ IMOP!
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** Source: Sport and Markt!

6. Importance of the Audience
Match Level or Local Stadium ?
 The audience level is marked by the quality of the match and not by the stadium where they
play.
 The audience depends on what teams play.
 Case Study:
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7. Importance
of
the
Audience
Excep&onal
Audience
Level
 Teams
TV
Ra)ngs:
 Top
5
Teams
generate
a
minimum
media
audience
of
one
million
TV
spectators
per
match.
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8. Football Supporters’ Profile
A male sport, although 30% of fans are women
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* Source: AIMC Marcas 2009

9. Commercial Offer: Top 5 Teams!
- Real Madrid!
- FC Barcelona!
- Sevilla FC!
- Valencia CF!
- Atletico de Madrid!
• Type of advertising: Electronic LED board!
• Estimated matches: 95 matches!
ALL HOME GAMES:! ALL AWAY GAMES:!
Stadia: 5! Stadia: 18!
Total Advertising minute per match: 1 min!
Total Advertising minute per match: 1 min! pco:ng@cci-­‐media.com
Commercial offer 380 000 €*!
pco:ng@cci-­‐media.com
Commercial offer 413 530 €*! !
Estimation TV ratings: 158 448 999 viewers! Total Advertising minute per match: 1m30!
First LED production included! Commercial offer 541 500 €*!
pco:ng@cci-­‐media.com
Estimation TV ratings: 209 221 160 viewers!
* This proposal is subject to availability and change of sales policy from the clubs. VAT not included.!
** This offer may vary if there are changes in the sporting, advertising and media environments for 2012/2013 season.!
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10. Commercial Offer: the 6 Top Teams!
Commercial Offer 4 !
Local games in the following stadiums:!
!
- Getafe CF!
- Granada!
- RCD Espanyol!
- Levante!
- Osasuna!
- Sporting Gijon!
• Stadia: 6!
• Type of advertising: Electronic LED board!
• Estimated matches: 95 matches!
Total Advertising minute per match: 1 min!
Commercial Offer - 300 000 €*!
pco:ng@cci-­‐media.com
Estimation TV ratings: 64 066 295 viewers!
First LED production included!
* This proposal is subject to availability and change of sales policy from the clubs. VAT not included.!
** This offer may vary if there are changes in the sporting, advertising and media environments for 2012/2013 season.! connecting solutions

11. Commercial Offer:!
Run of Stadia and Goal´s Net !
Run of Stadia 12 clubs’ package: (excluding Real
Madrid and Barcelona)!
!
Type of Advertising: Electronic LED boards Run of
Stadia!
Total advertising minutes per match: 1 min!
!
pco:ng@cci-­‐media.com
Commercial Offer : 228 matches - 605 880 €*!
First LED production included!
!
Goals´Net 13 clubs’ package:!
!
Type of Advertising: Goals’ nets advertising. 4
positions per field!
!
pco:ng@cci-­‐media.com
Commercial Offer : 247 matches - 411 765 €*!
!
* This proposal is subject to availability and change of sales policy from the clubs. VAT not included.!
** This offer may vary if there are changes in the sporting, advertising and media environments for 2012/2013 season.! connecting solutions

12. EUROPA LEAGUE 2012/2013!
Type of Advertising: Electronic LED Board
Total advertising minutes per match: 3 min!
!
!
!
Commercial Offer: !
!
pco:ng@cci-­‐media.com
12 matches - 101 952 €!
!
Production Cost 500 €!
pco:ng@cci-­‐media.com
* This proposal is subject to availability and change of sales policy from the clubs. VAT not included.! connecting solutions

13. REAL MADRID!
Madrid : 6 458 000 inhabitants including!
Suburbs. Capital of Spain, located in the!
center of the country.!
!
Stadium: Santiago Bernabeu!
Capacity: 85 454!
!
Best football club of all times.!
31 times Spanish Liga Winner.!
9 times winner of the Champions League.!
Extensive & International Media Coverage.!
Very loyal fan base.!
!
!
Sponsorship Packages / per season:!
From 800 000 € to 3 Millio!
pco:ng@cci-­‐media.com
!
All have presence in TV LED in the stadium.!
* This proposal is subject to availability and change of sales policy from the clubs. VAT not included.! connecting solutions

14. ATLETICO MADRID!
Definitely in the Spanish Top 5 teams. They have won 9 Spanish Ligas and 9 Spanish Cups. They play every
season an European Competition (Winner of the Europa League in 2010).!
• Presence on jerseys (matches and training).! • Place 4 large lighted panels in the inside hall
• Presence on all other equipment.! of the Stadium. Each panel will have a
dimension of 2.60 m x 2 m.!
• Presence of the logo on the background panel of
• Place the logo on the sponsors panel of the
the Stadium, Sports Complex press rooms, and Stadium VIP Room. The sponsors panel will
mixed zone.! have dimensions of 1.25 m x 2 m.!
• The interviews with the players for international and • Place a lighted panel at the entrance of the
domestic press will be carried out with a photo call Stadium parking lot. The panel will have
with the Your Brand.! dimensions of 4 m x 2 m.!
• An autograph signing session with each player will • Broadcast four 20‐second advertisements, two
be organized with the presence of the media, with before the match and another two during
the photo call of Your Brand.! halftime, on each Stadium big screen at each
match.!
• Includes logo as main sponsor of the Club’s official • Place 2 three‐dimensional billboards on the
Website, as well as an advertising and promotional upper part of the jumbotron screen. !
module on:!
• Place 2 advertising panels on the lower part of
– The main home page ! the jumbotron screen (northern and southern
– The current news section! sides of the Stadium).!
– The main page of the Club Atlético de Madrid • And more advantages…!
Member Microsite.!
Special Main Sponsorship Package / per season: 6 000 000 €*!
pco:ng@cci-­‐media.com
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* This proposal is subject to availability and change of sales policy from the clubs. VAT not included.!

15. ATLETICO MADRID!
Exclusive Visibility Options!
Offer 2:!
Type of Advertising: Advertising banners – !
2 units (1 per goal)!
pco:ng@cci-­‐media.com
Commercial Offer: 19 matches - 176 470 €*!
Offer 3: !
Type of Advertising: Second Row (100m long)!
pco:ng@cci-­‐media.com
Commercial Offer: 19 matches - 352 940 €* !
*This proposal is subject to availability and change of sales policy from the clubs. VAT not included.! connecting solutions

16. GETAFE FC!
Getafe: City located in the Southern metropolitan area of Madrid, capital of Spain.!
Getafe, playing in 1st division, has reached the Spanish Cup final twice, in 2007 and 2008.!
One Season Sponsorship:!
 1 - Jersey Front side (220 cm2)! 1 500 000 € !
 2 - Jersey Collar (20 cm2)! 80 000 €!
 3 - Left Sleeve (110 cm2)! 325 000 €!
pco:ng@cci-­‐media.com
 4 - Jersey Back Side Bottom (220 cm2)! 350 000 €!
 5 - Short Front Side Left (120 cm2) ! 250 000 €!
 6 - Short Back Side (220 cm2)! 250 000 €!
! !
! !
!
1 2 3 4 5
6!
* This proposal is subject to availability and change of sales policy from the clubs. VAT not included.! connecting solutions

17. GETAFE FC!
Press Panels, Web Pages and LED!
Presence in Press Conference Room.!
The press conferences are broadcast
after practices, and after all matches:!
LIVE and as highlight summaries. !
News, both photos and videos are
integrated on the web pages.!
* This proposal is subject to availability and change of sales policy from the clubs. VAT not included.! connecting solutions

18. RAYO VALLECANO!
Madrid : 6 458 000 inhabitants including suburbs, Capital of Spain.!
The Rayo moved up to 1st division last season and made his way to the mid-table at half-!
season.!
Sponsorship Package 1: pco:ng@cci-­‐media.com
550 000 €* (Half-Season)!
• First Team Jerseys.!
• Second Team Jerseys.!
• Substitutes’ bench.!
• Locker rooms’ exit tunnel.!
• Presence en press conference.!
• Feminine Team Jerseys.!
• Exterior Big Banner.!
• WEB Banner.!
• Speaker message in the stadium.!
• VIP Zone for 6 people.!
• One minute ad on U Televisa.!
* This proposal is subject to availability and change of sales policy from the clubs. VAT not included.! connecting solutions

19. RAYO VALLECANO!
Sponsorship Package 2: 390 000 €* (Half-Season)!
pco:ng@cci-­‐media.com
• First Team Jerseys!
• Zone VIP For 6 people.!
• Presence in press conference and
interview boards.!
• 20 meters banner in “Ciudad
Deportiva”.!
• Banner in WEB page.!
* This proposal is subject to availability and change of sales policy from the clubs. VAT not included.! connecting solutions

20. BARCELONA CF!
Barcelona : 1 621 637 inhabitants, capital of!
Catalonia. Second biggest city of Spain.!
!
Stadium: Camp Nou!
Capacity: 98 000!
!
Currently the best football team on Earth.!
Star players like Messi, Iniesta, Xavi and Fabregas.!
They have won 21 Spanish Ligas, 25 Spanish !
Cups !
and 4 Champions League (including 2011).!
Extensive & International Media Coverage.!
Very loyal fan base.!
!
!
Some International Sponsorship Packages / per season:!
Around 1 500 000 €*!
pco:ng@cci-­‐media.com
!
Some National Sponsorship Packages / per season:!
Around 2 500 000 €*!
pco:ng@cci-­‐media.com
* This proposal is subject to availability and change of sales policy from the clubs. VAT not included.! connecting solutions

21. BARCELONA CF!
Offer 2:! Offer 3:!
All matches are broadcast LIVE on TV! !
More than 17 millions viewers per match.! Type of Advertising: 2nd Level Bench
! (see photo) - 1 Banner (10m x 1m)!
Type of Advertising: electronic LED boards! !
Commercial Offer: !
Total advertising minute per match: 1 min!
19 matches and Copa del Rey matches
Commercial Offer: !
- 35 294 €*!
pco:ng@cci-­‐media.com
pco:ng@cci-­‐media.com
19 Home matches - 264 700 €*! !
First LED production included!
* This proposal is subject to availability and change of sales policy from the clubs. VAT not included.! connecting solutions

22. ESPANYOL BARCELONA!
Barcelona : 1 621 637 inhabitants,
capital of Catalonia. Second biggest
city of Spain.!
!
Well established 1st Division team.!
They have won the Spanish Cup 4!
times (including 2006 title).!
!
Stadium: Cornellà El Prat!
Capacity: 40 500!
!
Main Sponsorship Package / per
season: !
2 pco:ng@cci-­‐media.com
000 000 €*!
* This proposal is subject to availability and change of sales policy from the clubs. VAT not included.! connecting solutions

23. VALENCIA CF!
Valencia : more than 4 millions citizens. 19 millions tourists annually. Growing business region.!
!
Stadium: Estadio De Mestalla!
Capacity: 55 000!
!
The club has won 6 Spanish Ligas, 3 UEFA Cups, 7 Spanish cups and 1 Spanish Supercup. It is!
the best Spanish club behind Real Madrid and Barcelona. One of the most historical clubs in Spain.!
Very competitive team. Great media coverage. !
Sponsorship package:!
 Main Member of the VCF Partnership program.!
 Exclusiveness in its category.!
 Use of shield, name and logo of VCF.! Special Sponsorship Package /
 Logo on front of the official game shirts and all training per season:!
equipment.!
 Exterior Ad possibilities at the Mestalla Stadium.! Around 5 000 000 €*!
 Exclusive Ad possibilities inside the stadium.! pco:ng@cci-­‐media.com
(Normal Price 6M€)!
 Presence in press conference!
 Presence in official Website and magazines!
 And many other advantages…!
* This proposal is subject to availability and change of sales policy from the clubs. VAT not included.!
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24. VILLAREAL CF!
Villareal : 51 367 inhabitants, located in!
Mid Eastern Spain, on the Mediterranean Coast.!
!
Stadium: El Madrigal!
Capacity: 23 000!
!
Team very close from the country top 5.!
Plays Champions League very often.!
They finished 2nd in Spanish Liga in 2008 and!
made the semi final of the Champions League!
in 2006.!
Team with the most growth in recent years with!
international projection.!
!
Special Main Sponsorship Package / per
season: !
Around 3 000 000 €*(Normal price 4M€)!
pco:ng@cci-­‐media.com
* This proposal is subject to availability and change of sales policy from the clubs. VAT not included.! connecting solutions

25. MALAGA CF!
Malaga : 568 507 inhabitants. 2nd city of Andalucia,
located on the Mediterranean Coast.!
Economically growing region. International airport. !
!
!
Stadium: La Rosaleda!
Capacity: 29 000!
!
!
Since 1999, they have spent 11 seasons in Spanish
Liga and won the INTERTOTO Cup in 2002.!
Stabled team Spain premier league. Major new
investments with the new proprietary.!
!
!
Main Sponsorship Package / per
season:!
1 000 000 €*!
pco:ng@cci-­‐media.com
* This proposal is subject to availability and change of sales policy from the clubs. VAT not included.! connecting solutions

26. REAL BETIS!
Sevilla: Capital of Andalucia. 704 198 inhabitants. The Real Betis
has won the Liga once and the Spanish Cup twice (including 2005
title).!
!
Sponsorship Package 1:!
- Presence in Internet, Social Media Networks y Official Club’s
media supports (radio, etc.)!
- Brand TV Exposition: 2 minutes advertising in U TV for all Real
Betis Games, 1 minute during game preview, Interview backwall,
advertising banner in stadium (10m x 0,65m), banner on the
pitch (before the match and during the half-time break)!
- Promotions: promotional event during game preview or half-time
break, flyers distribution on Stadium’s seats for 3 games!
- Images Rights and Public Relations: Images Rights of Betis’
players for any advertising element, promotion acts with some
players, 2 VIP seats in the Palco de Honor of the stadium, 20
seats in best stadium’s zone.!
Total Sponsorship Package 1 (Media Temporada): 495 000 €*!
pco:ng@cci-­‐media.com
Special Main Sponsorship Package 2 / per season: 2 500 000 €* (Normal price 3M€)!
* This proposal is subject to availability and change of sales policy from the clubs. VAT not included.! connecting solutions

27. RACING SANTANDER!
Santander: 181 589 inhabitants. Capital of Cantabria
on the Spain North Coast.!
They have spent 41 seasons in 1st Division, including
18 in the last 19 editions.!
They have achieved the best results in all its history in
the last few years.!
!
Stadium: Campos de Sport del Sardinero!
Capacity: 22 251!
!
Main Sponsorship Package / per
season: 700 000 €!
pco:ng@cci-­‐media.com
* This proposal is subject to availability and change of sales policy from the clubs. VAT not included.! connecting solutions

28. UD ALMERIA!
Spanish 2nd Division Team.!
!
Almeria: 190 013 inhabitants. City located in
Andalucia, on the Mediterranean Coast.!
One of the best team in 2nd League. Have
spent the previous 4 years in first league. They
are currently in the table top 5.!
New revelation of Spanish football with great
results in the last 5 years.!
Successful sporting project.!
!
Stadium: Juegos Mediterráneos!
Capacity: 22 000!
!
Main Sponsorship Package / per
season: 500 000 €!
pco:ng@cci-­‐media.com
!
* This proposal is subject to availability and change of sales policy from the clubs. VAT not included.! connecting solutions

29. SPANISH National Team!
!
In 2010, the average audience for official matches
played by the National Spain Team was about!
!
8 300 000 spectators /match, achieving a 51,9% of
medium share.!
!
Type of Advertising : Electronic LED board!
!
Commercial Offer : !
!
1 minute: 11 100 € !
2 minutes: 20 000 € !
pco:ng@cci-­‐media.com
3 minutes: 28 235 € !
* This proposal is subject to availability and change of sales policy from the clubs. VAT not included.! connecting solutions

30. Your personal Contact!
!
Dr. Patrick Cotting!
CCI MEDIA !
A Business Unit of CCI Cotting Consulting Ltd.!
Zurich – Fribourg – Madrid – London !
!
!
pcotting@cci-media.com / pcotting@cci-media.ch !
Direct: +41 79 555 37 25 or +41 43 541 40 00!
!
www.cci-media.com / www.cci-media.ch!
www.cci-cotting.com / www.cottingconsulting.com!
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