1.
Football
in
ITALY
connecting solutions

2.
2010/2011
Italian
SERIE
A
:
Past
year
League
Champion
CI
:
Copa
de
Italia
Winner
P
:
Teams
Promoted
connecting solutions

3.
SERIE
A
Interna7onal
Audience:
220
broadcasters
in
100
countries
Number
of
Number
of
Loca7on
Examples
of
channels
Countries
Broadcasters
France:
Canal
+
Europe
38
100
UK:
BBC
One
Morocco:
Arryadia
Africa
17
22
Egypt:
Art
Sport
4
Middle
East
12
19
Turkey:
E2
Turkey
Japan:
Fuji
TV
Asia
12
22
China:
RAI
InternaQonal
USA:
ESPN
North
America
3
16
Canada:
Fox
Sports
ArgenQna:
RAI
Central
and
South
America
16
37
InternaQonal
Oceania
2
4
Australia
:
ABC,
SBS
connecting solutions

4.
JUVENTUS
Torino
:
907
563
inhabitants,
located
in
the
North-­‐West
of
Italy.
Stadium:
Stadio
Delle
Alpi
Capacity:
69
200
Type
of
adver7sing:
Electronic
LED
Board,
Height:
1m
x
Long:
245
m.
Total
adver7sing
minutes
per
match:
5
min
TV
Broadcas7ng:
All
matches
are
InternaQonally
televised.
There
are
163
live
programs
and
184
programs
worldwide.
Commercial
Offer:
9
matches
-­‐
392
160
€*
pcoang@cci-­‐media.com
Produc7on
Cost:
Included
*
This
proposal
is
subject
to
availability
and
change
of
sales
policy
from
the
clubs.
VAT
not
included. connecting solutions

5.
JUVENTUS
Type
of
Adver7sing:
Electronic
LED
Board
(235m)
Total
adver7sing
minutes
per
match:
3
min
5
hospitality
“Partner’s
club”
Tickets
+
buffet
Logo
and
Link
on
Juventus.com
sponsors
area
during
3
months
Special
Commercial
Offer:
4
matches
-­‐
156
860
€*
pcoang@cci-­‐
Sponsorship
Offer
/
per
season:
12
M€
media.com
Stadium
Naming
Right
per
season:
6
M€
connecting solutions
*
This
proposal
is
subject
to
availability
and
change
of
sales
policy
from
the
clubs.
VAT
not
included.

6.
INTER
MILAN
Milan
:
1’324’110
inhabitants,
located
in
the
North
of
Italy.
Stadium:
San
Siro
Capacity:
80
074
Inter
Milan
has
won
18
Italian
1st
league,
including
5
from
2006
to
2010,
establishing
the
record
of
all
Qme.
In
2010,
they
won
3
Qtles
:
the
Italian
1st
League,
The
Italian
Cup
and
the
UEFA
Champions
League.
They
have
won
2
other
UEFA
Champions
League
Cups
in
their
history,
but
also
3
UEFA
Cups,
7
Italian
Cups
and
5
SuperCups.
Type
of
Adver7sing:
Electronic
LED
Board
Total
adver7sing
minutes
per
match:
1m30
Commercial
Offer:
10
matches
-­‐
124
580
€*
pcoang@cci-­‐media.com
Produc7on
Cost:
750
€
*
This
proposal
is
subject
to
availability
and
change
of
sales
policy
from
the
clubs.
VAT
not
included. connecting solutions

7.
MILAN
AC
Milan
:
1
324
110
inhabitants,
located
in
the
North
of
Italy.
Founded
in
1899,
Milan
is
the
first
club
in
the
world
that
won
a
number
of
internaQonal
Qtles
(18
Qed
with
Boca
Juniors)
and
steadily
for
thirty
years
in
the
top
10
European
clubs
in
the
UEFA
rankings,
compiled
based
on
the
results
of
the
last
five
years
.
-­‐ 4
Cups
/
Club
World
Cup
(world
record).
-­‐ 5
European
Super
Cups
(European
record).
-­‐ 7
European
Cups
/
Champions
League
and
2
Cup
Winners;
Cup
(both
primates
Italian).
-­‐ 18
league
Qtles
(world
record).
-­‐ 5
Italian
Super
Cups.
Among
the
numerous
records
of
Milan:
the
longest
run
of
races
without
defeat
in
Serie
A
(58),
the
longest
stay
at
1st
place
of
the
Serie
A
(72
days
from
October
1991
to
October
1993),
the
only
team
to
have
won
an
unbeaten
league
(1991-­‐92).
Audience
Contacts
Stadium
ASendance
Cumula7ve
Average
Cumula7ve
Average
net
Average
Cumula7ve
gross
1
851
281
35
364
330
3
856
790
73
279
002
53
945
1
024
962
connecting solutions

8.
MILAN
AC
Stadium:
San
Siro
Capacity:
80
000
Type
of
adver7sing:
2nd
Row
Electronic
LED
Board
(220
meters)
Total
adver7sing
minutes
per
match:
3
min
TV
Broadcas7ng:
Sky
&
Mediaset.
Commercial
Offer:
10
matches
-­‐
219
600
€*
pcoang@cci-­‐media.com
Produc7on
Cost:
750
€
Booking
Deadlines:
Two
weeks
before
the
first
game
*
This
proposal
is
subject
to
availability
and
change
of
sales
policy
from
the
clubs.
VAT
not
included. connecting solutions

9.
MILAN
AC
Top
Sponsorship
Offer
*
This
proposal
is
subject
to
availability
and
change
of
sales
policy
from
the
clubs.
VAT
not
included. connecting solutions

10.
MILAN
AC
Top
Sponsorship
Offer
(cont’d)
*
This
proposal
is
subject
to
availability
and
change
of
sales
policy
from
the
clubs.
VAT
not
included. connecting solutions

11.
MILAN
AC
Top
Sponsorship
Offer
(cont’d)
*
This
proposal
is
subject
to
availability
and
change
of
sales
policy
from
the
clubs.
VAT
not
included. connecting solutions

12.
AS
ROMA
Roma
:
Capital
of
Italy
with
2’761’477
inhabitants,
located
in
the
centre-­‐west
of
the
country.
Stadium:
Olímpico
de
Roma
Capacity:
77
800
The
AS
ROMA
has
won
3
Qmes
the
Serie
A
and
9
Qmes
the
Italian
Cup.
They
also
won
2
Italian
SuperCups.
They
play
in
the
UEFA
Champions
League
almost
every
season.
Type
of
Adver7sing:
Electronic
LED
Board
Total
adver7sing
minutes
per
match:
1m30
Commercial
Offer:
10
matches
-­‐
120
660
€*
pcoang@cci-­‐media.com
Produc7on
Cost:
750
€
*
This
proposal
is
subject
to
availability
and
change
of
sales
policy
from
the
clubs.
VAT
not
included. connecting solutions

13.
S.S
LAZIO
ROMA
Roma
:
Capital
of
Italy
with
2’761’477
inhabitants,
located
in
the
centre-­‐west
of
the
country.
Founded
by
the
Romans
in
1900,
the
sports
club
Lazio
is
characterized
by
white
and
blue
colors
(chosen
in
honor
of
Greece,
the
birthplace
of
the
Olympics)
and
is
involved
in
over
40
disciplines,
more
than
any
other
sports
club
in
the
world.
In
football,
Lazio
has
a
track
record
of
the
most
presQgious
championships
:
-­‐ 2
Italian
leagues.
-­‐ 3
Qmes
Runner-­‐up
and
five
Qmes
3rd
place.
-­‐ 5
Italian
Cup.
-­‐ 3
Italian
Supercup
(Finalist
in
the
1998
Cup).
-­‐ 1
UEFA
Cup.
In
the
world
ranking
clubs
of
all
Qmes
(IFFHS)
Lazio
was
ranked
20th
,
preceded
in
Italy
only
by
Juventus,
AC
Milan,
Inter,
Parma
and
Roma.
At
naQonal
level,
Lazio
is
ranked
sixth
in
number
of
fans
aner
Juventus,
AC
Milan,
Inter,
Roma
and
Napoli.
Lazio
has
surpassed
the
80,000
spectators
twice,
the
Olympic
Stadium
record,
including
the
matches
of
Rome
and
the
naQonal
team.
Audience
Contacts
Stadium
ASendance
Cumula7ve
Average
Cumula7ve
Average
net
Average
Cumula7ve
gross
791
749
15
043
238
2
031
003
38
589
052
28
890
577
803
connecting solutions

14.
S.S
LLAZIO
ROMA
S.S
AZIO
ROMA
Stadium:
Olímpico
de
Roma
Capacity:
77
800
Type
of
adver7sing:
2nd
Row
Electronic
LED
Board
–
(215m)
-­‐
80
modules
of
128x56
pixels
=
2.688
x
0.896
m.
each.
Total
adver7sing
minutes
per
match:
6
min
TV
Broadcas7ng:
Sky
&
Mediaset
Commercial
Offer:
10
matches
-­‐
227
450
€*
pcoang@cci-­‐media.com
Produc7on
Cost:
750
€
Booking
Deadlines:
Two
weeks
before
1st
game
*
This
proposal
is
subject
to
availability
and
change
of
sales
policy
from
the
clubs.
VAT
not
included. connecting solutions

15.
S.S
LAZIO
ROMA
Top
Sponsorship
Offer
*
This
proposal
is
subject
to
availability
and
change
of
sales
policy
from
the
clubs.
VAT
not
included. connecting solutions

16.
S.S
LAZIO
ROMA
Top
Sponsorship
Offer
(cont’d)
*
This
proposal
is
subject
to
availability
and
change
of
sales
policy
from
the
clubs.
VAT
not
included. connecting solutions

17.
US
CITTA
DE
PALERMO
Palermo
:
655
875
inhabitants,
located
in
Sicilia.
biggest
city
of
the
island.
The
history
of
Palermo
began
in
1900
as
Anglo
Panormitan
founded
the
AthleQc
and
Football
Club,
which
soon
changed
its
name
to
Football
and
Cricket
Club
Palermo.
The
club
arrived
for
the
first
Qme
in
Serie
A
during
the
1932-­‐33
season.
In
the
1970s,
they
won
the
Italian
Cup
final.
They
have
known
ups
and
downs
that
lead
the
club
to
sail
between
the
Series
B
and
C.
In
2002,
Maurizio
Zamparini
bought
the
club
and
brought
it
back
within
two
years
to
the
top
level.
With
about
1.5
million
fans,
Palermo
is
part
of
the
top
ten
teams
in
Italy,
thanks
to
the
many
Sicilians
emigrated
to
the
north.
It
is
one
of
the
most
popular
teams
on
the
road,
with
many
fans
abroad,
especially
in
North
America.
Audience
Contacts
Stadium
ASendance
Cumula7ve
Average
Cumula7ve
Average
net
Average
Cumula7ve
gross
667
806
12
688
311
1
796
196
34
127
729
24
812
471
432
connecting solutions

18.
US
CITTA
DE
PALERMO
Type
of
adver7sing:
2nd
Row
Electronic
LED
Board
(195
m)
-­‐
72
modules
of
128x56
pixels
=
2.688
x
0.896
m
each.
Total
adver7sing
minutes
per
match:
6
min
TV
Broadcas7ng:
Sky
&
Mediaset
Commercial
Offer:
10
matches
–
227
450
€*
pcoang@cci-­‐media.com
Produc7on
Cost:
750
€
Booking
Deadlines:
Two
weeks
before
1st
game
*
This
proposal
is
subject
to
availability
and
change
of
sales
policy
from
the
clubs.
VAT
not
included. connecting solutions

19.
US
CITTA
DE
PALERMO
Top
Sponsorship
Offer
*
This
proposal
is
subject
to
availability
and
change
of
sales
policy
from
the
clubs.
VAT
not
included. connecting solutions

20.
GENOA
CFC
Genoa:
607
771
inhabitants;
city
located
in
the
North-­‐West
of
Italy,
on
the
Mediterranean
Coast.
Sponsorship
Offer:
• Jersey
Sponsor
for
all
season
(all
equipment).
• Right
to
use
the
name
and
logo
of
the
team.
• Logo
of
your
company
in
mulQple
supports.
• 1st
Row
LED’s.
• Logo
on
stadium
big
screen.
• Logo
on
interview
backdrop
and
press
conference.
• Number
1
Digispot
of
10
Seconds
for
all
the
38
matches
of
the
Serie
A.
• Many
other
supports
offered…
Sponsorship
Commercial
Offer
/
per
season:
2
768
170
€*
pcoang@cci-­‐media.com
*
This
proposal
is
subject
to
availability
and
change
of
sales
policy
from
the
clubs.
VAT
not
included. connecting solutions

21.
GENOA
CFC
Top
Sponsorship
Offer
*
This
proposal
is
subject
to
availability
and
change
of
sales
policy
from
the
clubs.
VAT
not
included. connecting solutions

22.
CAGLIARI
CALCIO
Cagliari
:
Capital
of
Sardinia
Island.
It
is
located
at
the
southern
part
of
the
Island,
along
the
coast.
The
city
has
156
000
inhabitants.
Stadium
:
Stadio
Sant’Elia
Capacity
:
23
486
The
team
is
now
a
well-­‐established
1st
division
club.
They
have
won
the
Italian
1st
division
in
1970
and
the
2nd
division
in
2004.
They
also
reached
the
UEFA
Cup
semi-­‐finals
in
1994.
connecting solutions

23.
CAGLIARI
CALCIO
Top
Sponsorship
Offer
*
This
proposal
is
subject
to
availability
and
change
of
sales
policy
from
the
clubs.
VAT
not
included. connecting solutions

24.
Your personal Contact"
"
Dr. Patrick Cotting"
CCI MEDIA !
A Business Unit of CCI Cotting Consulting Ltd."
Zurich – Fribourg – Madrid – London "
"
"
pcotting@cci-media.com / pcotting@cci-media.ch "
Direct: +41 79 555 37 25 or +41 43 541 40 00"
"
www.cci-media.com / www.cci-media.ch"
www.cci-cotting.com / www.cottingconsulting.com"
connecting solutions