2. AUDIENCE DATA:
• BATV is available to an average potential audience of approx 1.1 million long haul passengers each month.
• Long haul BA customers take on average 8 business and 4 leisure trips per annum.
• BA long haul passenger overview
• Average age :47 **
• 51% male 49% female *
• Average income: £64,127 **
• 67% AB Passengers **
• 87% ABC1 Passengers **
• 38% are members of the BA exec club
(67% for WTP, Club World and First) *
• 55% of long haul BA passengers are British *
• 20% of long haul BA passengers are American.
• Top 5 long haul destinations are:
• New York JFK
• Los Angeles
• Miami
• Boston
• San Francisco *
Source: BA passenger data 2011, * BA TCS Survey 2011, *** EMS Summer 2011, **NRS 2011 Q2

3. Research
IFE RESEARCH:
INFLIGHT ADVERTISING EFFECTIVENESS.
•87% of BA passengers recalled seeing advertising on-board during their most
recent flight.
• 37% recalled seeing advertising on the In flight entertainment system.
• 30% of BA long haul flyers say that the advertising seen helps them choose
what to buy.
INFLIGHT BEHAVIOURS:
Of those surveyed BA long haul passengers answered the following as
‘something I always watch’
Films – 53%
TV/ short programming – 43%
Listen to music – 49%
Listen to radio/podcasts – 39%
Play games – 39%
Source: BA passenger data 2011, Spafax & Kantar Media Research 2010.

4. KEY BATV OFFERINGS
WELLBEING
DAILY NEWS AND CLOCK COUNTDOWN
MOVIES
IN FLIGHT TV
BANNERS
MOVING MAP
ENTERTAINMENT PLATFORM

5. IN-FLIGHT OPPORTUNITIES
WELLBEING:
• Upon ascent ALL screens locked on channel and audio played
through the main PA system of the aircraft
• 3 minutes content of health and wellbeing during flight
• 2 minute of ad space available pre content
• 1.1 million estimated monthly viewers
• 30 Second ad spots available before and after the
programme
• 30” Rate Card: £27,500 per month
• 30” CPT £25
Source: BA passenger data 2011

6. IN-FLIGHT OPPORTUNITIES
DAILY NEWS AND CLOCK COUNTDOWN:
• Daily News from the BBC and Daily News 30” Countdown Clock
• Countdown Clock is the last 30” available before the News starts
• 572,000 estimated monthly viewers.
Daily News is the 2nd most watched channel for all BA long haul travellers after Wellbeing.
• 52% of long haul passengers watch inflight TV including Daily News
• Ad spots available before and after programme 10”, 15” 20” or 30 Seconds
• 2.5 minutes of ads available against 10 minutes of content
• 30” Rate Card: £17,160 per month / CPT £30
• £20,020 Countdown Clock per month / CPT £35
Source: BA passenger data 2011, Spafax & Kantar Media Research 2010.

7. BROADCAST
MOVIES :
• 52 movies including over 20 of the latest blockbuster releases (pre-DVD) and
entire movie library
• with 81% of long haul passengers watch movies
• 2 minute of ad space available pre content
• 891,000 estimated monthly viewers
• 30” Rate Card: £31,185 per month
• 30” CPT £35
Source: BA passenger data 2011, Spafax & Kantar Media Research 2010.

8. BA.COM ENTERTAINMENT PLATFORM
ENTERTAINMENT PLATFORM:
• Compliment your TV campaign with the BA.com Entertainment Platform
• Packed full of film, game, TV and music content
• Allows users to check the specific programming available on their flight
before they travel
• Over 600,000 global ad impressions available.
• Entertainment Platform
• Leader board (728x90) at £30 CPM
• MPU (300x250) at £25 CPM
• UK Only Sponsorship : £10,175 per month
• Global Sponsorship: £16,500 per month
•Just over a fifth of monthly long-haul BA flyers checked IFE details online in
advance (231,000 passengers per month)
Source: BA passenger data 2011, Spafax & Kantar Media Research 2010, Google Analytics 2011.

9. BROADCAST
IN FLIGHT TV:
• Sports, Comedy, Drama, Factual, Business, Music & The Arts
• Up to 60 seconds of solus ad space available pre content
• 572,000 estimated monthly viewers
• 30” Rate Card: £17,160 per month
• 30” CPT £30
Source: BA passenger data 2011, Spafax & Kantar Media Research 2010.

10. BANNER ADS AND CONTENT
BANNERS:
• Package of 4 banners
• Positioned at the top left of the BATV menu screens,
(Movies, TV, Your Journey, Audio)
• Touch the banner ad to play up to 12 minutes of supplied content
• Content over 60 minutes will be placed in carousel (choice screen) of your
choice.
• Solus opportunity
• Rate Card: (12 minutes): £15,000
• Rate Card: (60 minutes): £18,000

11. BANNER ADS AND CONTENT
BANNERS:

12. MOVING MAP
MOVING MAP:
• Moving Map is highlighted in the Captains message at the
start of the flight
• 64% (704,000) of longhaul passengers watch the
moving map during the flight. (per month)
• Upon descent ALL screens locked on channel
• Solus opportunity available on all long haul flights and
available for viewing throughout the entire flight, not just on
descent
• 10 second static stingers up to 8 times per hour
• Minimum of 3 month booking
• Rate Card: £30,000 per quarter
• Estimated Viewers per quarter 2,112,000
Source: BA passenger data 2011, Spafax & Kantar Media Research 2010.

13. MAP STRIPS
MAP STRIPS:
• One of the most popular pages within High Life Magazine
• High Life is distributed on all seat backs, in all cabins and in BA lounges
worldwide
• Potential readership of 2.8 million
• UK ABC circulation – 177,258
• European readership – 684,000
• Single or Double Page Map Strips available
• Single Map Strip Rate Card: £8,172 per quarter
• Double Map Strip Rate Card: £14,718 per quarter
Source: BA passenger data 2011, EMS 2011, ABC Jul – Dec 2011.

15. Summary
SUMMARY:
• BATV offers advertisers the perfect opportunity to target up-market,
discerning, affluent passengers
• With a catalogue of amazing and the latest programmes, there is content for
everyone
• The TV portfolio delivers an advertising environment free of distractions
available to approx 1.1 million passengers each month
• We provide flexible advertising options ranging from 30 Second spots
through to hour-long content
• BATV can be combined with many other BA Media opportunities to deliver a
highly targeted, bespoke multimedia package
Source: BA passenger data 2011.