Leisure Update - Marcel Ridyard, senior associate, AFL Architects

1. Designing for the Long-Term Impact of Stadia &
Arena on Cities and Communities
Leisure Update: Hotels, Bars + Stadia Marcel Ridyard 11/07/2019

2. Marcel Ridyard
Senior Associate
BA (Hons)
DipArch 1997
Member of RIBA
Agenda
Mega Events - showcasing the city or country to the world
Emotional Impact Vs Economic Outcome
Arenas - used as part of city wide regeneration
Community Stadia - providing a local hub
Summary

3. “Stadiums feature on the business pages as much as
in the sports columns as new arenas are perceived by
city boosters as symbols of success, of urban
machismo and vibrancy, as magnets to attract new
industry and development”
Bale, J. (1995) Introduction, in Bale, J. and Moen, O. (Eds) The Stadium and the City, Keele University Press, Keele, pp. 11-21. (p. 13)

4. “It has become something of a given that the construction of
new stadiums will bring economic and social benefits to the
areas in which they are sited…yet these schemes raise as many
questions as answers, and there seem to be few guarantees
about the pay-off for a local area, communities and the cities in
which they live.”
Brown, A. (2001) Who wins when stadiums come to town?, Regeneration and Renewal,November,pp. 18-21. (p. 18)

5. Water Sports Palace, European Olympics Azerbaijan 2015
•Part of the Inaugural European Olympics
•Springboard for raising the international profile of the
former Soviet state
•$190 million Legacy Venue promoting health and sport
•Cost of entire event $6.5 billion
Mega Events – Multi Sports

6. Water Sports Palace, European Olympics Azerbaijan 2015
•Part of the Inaugural European Olympics
•Springboard for raising the international profile of the
former Soviet state
•$190 million Legacy Venue promoting health and sport
•Cost of entire event $6.5 billion
Athletics Stadium, Asian Indoor & Martial Arts
Games 2017, Ashgabat, Turkmenistan
Venue to be used for the opening and closing ceremonies
•Promote Turkmenistan as a sporting power in the region
•Stepping stone to potentially hosting a future Asian Games
•Estimated cost of stadium $200m & Olympic Park $5bn
Mega Events – Multi Sports

7. Turkey’s bid to host the Euro 2024 UEFA tournament
•Drive to build on development since the last bid and reassert Turkey as
an incredible tourist destination
•Involved a review of 10 stadia and associated infrastructure across 9
cities
•8 Stadiums to be made tournament ready and 2 new stadium designs.
•New state of the art football Stadium to replace Ataturk
Olympic Stadium, Istanbul as well as a new Stadium in Ankara
•Ataturk Stadium est. US$300 million. Related & operational $4b
Mega Events - UEFA

8. Ataturk Stadium re-configuration, Istanbul, Turkey
• Upgrade of athletics stadium improving football viewing
• broadcast in over 200 countries, est. global audience of 150m, with a
projected global reach of 360m.
• Temporarily removal of the running track, refurbished players areas
• Upgrading all the spectator concourse facilities
• New and refurbished hospitality facilities
• Temporary facilities to achieve the additional UEFA Tournament
hospitality requirements.
• Est. cost of upgrade $40m. Est. economic benefit $45m
Turkey’s bid to host the Euro 2024 UEFA tournament
•Drive to build on development since the last bid and reassert Turkey as
an incredible tourist destination
•Review of 10 stadia and associated infrastructure across 9 cities
•8 Stadiums to be made tournament ready and 2 new stadium designs
•New state of the art football Stadium to replace Ataturk Olympic
Stadium, Istanbul as well as a new Stadium in Ankara
•Ataturk Stadium est. US$300 million. Related & operational $4 billion
Mega Events - UEFA

9. Mega Events - FIFA
Peter Mokaba Stadium Polokwane,
South Africa World Cup 2008
•First FIFA World Cup to be held in the continent of Africa
•Bringing together of the country
•New 45,000 capacity Stadium in Polokwane - Football, Rugby
Union, Concerts and Political rallies
•R13 bn (1 bn $) on infrastructure & transportation - gain of
415,000 jobs

10. Lusail Stadium, Qatar World Cup 2022
•First FIFA World Cup to be held in the Middle East & Catalyst
for the Qatar 2030 vision
•60% of all the stadia capacity will be demountable
•Lusail Stadium will host the opening and closing games
•In legacy it will be converted into Residential units, Schools
and a Sports Medical Centre
•The outer sculptural form will remain as a landmark
•Estimated $220 billion to host the World Cup.
Mega Events - FIFA
Peter Mokaba Stadium Polokwane,
South Africa World Cup 2008
•First FIFA World Cup to be held in the continent of Africa
•Bringing together of the country
•New 45,000 capacity Stadium in Polokwane - Football, Rugby
Union, Concerts and Political rallies
•R13 bn (1 bn $) on infrastructure & transportation - gain of
415,000 jobs

11. Emotional Impact
personal experience and is intuitively subjective
Economic Outcome
generally can be measured objectively

12. Emotional Impact Economic Outcomes
Visual Impact Property Outcomes

13. The City of Manchester Stadium – ‘Etihad’
The Millennium Stadium – ‘Principality Stadium’
Baseline research

14. The City of Manchster Stadium ‘Etihad’

15. Location, Location, Location
City of Manchester Stadium (Etihad)
Economic Outcome
2003
Economic Outcome
2019 – following ADUG
Emotional Impact
Suburban location chosen to boost
deprived eastern area of the city but
still within walking distance of the city
centre.

16. Millenium Stadium, Cardiff ‘Principality Stadium’

17. Location, Location, Location
Millennium Stadium Cardiff
Eventual Economic
Outcome
Emotional
Impact
City centre location chosen to boost the
ailing shopping and leisure sectors
Initial Economic
Outcome

18. Economic Outcome Manchester vs Cardiff
Sector
Net change in market value:
Manchester (%)
Net change in market value:
Cardiff (%)
Industrial 6 1
Office 2 2
Retail 7 -3
Leisure 8 12
Residential (13) (3)

19. Bonus Arena
UK City of Culture 2017 legacy project

20. 500m from
main transport
interchange
400m from
City Centre
1km radius
Hull

21. New Venue earmarked
as part of the wider UK
City of Culture 2017
Business Plan for
the venue prepared
Funding obtained
Within 500m of the
main railway station
Studies also
compared 3000 vs
5000 capacities
3500 capacity
Generate an
operating surplus
Construction Cost
Plan established

22. Audience of 5.3
million attending
over 2,800 events
New confidence in
local people, with a 9%
increase in residents’
willingness to take part
95% of all residents
attending at least
one cultural activity
3 in 4 residents are
proud to live in Hull
Annual visitors
in 2017 1.3m
greater than in 2013
Tourism in 2017
is on track to
contribute £300m+
to the economy
800 new jobs have
been created in the
visitor economy
Investments
totalling £219.5m
in the cultural and
visitor economy

23. Location, Location, Location
Bonus Arena, Hull
Projected Economic
Outcome
Emotional
Impact
City centre location chosen to boost
the city centre
Initial Economic
Outcome

24. Swansea Digital Arena
Phase 1 of Swansea Central
Catalyst for the city centre rejuvenation

25. 1km from main
transport
interchange
500m from
City Centre
1km radius
Swansea Digital
Arena

26. Building a
Competitive Economy
Creating a Quality
Regional Shopping and
Leisure Led Mixed
Use Centre
Achieving a High
Quality
Environment
Improving
Accessibility and
Movement
Developing
City Living
Making a
Waterfront City
Creating a
Destination City &
E-sports capable
venue
Affirming a
Regional Role

27. •Cost of phase 1 of Swansea Central: £120m
•787 years of temporary construction
employment
•£53.3 million in gross value added to the
local economy
•Between 917 and 972 net additional jobs
•Gross value added to the local economy -
£35.2 million and £37.3 million annually
•£1.32 million to £1.78 million per annum gross
consumer spending by the new households
•£93,000 to £126,000 per annum

28. Location, Location, Location
Swansea Digital Arena
Projected Inital
Economic Outcome
Emotional
Impact
City centre location chosen to boost
the city centre
Projected Economic
Outcome

29. The City of Salford Community Stadium
‘AJ Bell Stadium’

30. 3km from nearest
tram stop
8km from Manchester City Centre
1km radius
Salford 4.5km from old stadium
1.2km to the
Trafford Centre
Shopping Mall

31. £26m construction
cost of development
Salford City Red
Devils Rugby Club
and Sale Sharks
Rugby Union Club
Joint venture company
delivered the £16 million
12,000 Capacity
stadium obtained
Small to large
Exhibitions and
Conferencing
Rugby League 2012
Autumn International
Series Final and a
Rugby League World
Cup Match in 2013
Small to large
Exhibitions and
Conferencing
Only 10minute drive
from the City Centre
1,150 capacity
theatre style 950
seat banqueting

32. Has this stadium performed?
Conferencing yes but it has struggled with
filling the stadium seats
The average attendances have been as follows:
Super League - 4,500 Union -
Premiership - 7,000 Highest -
11,247
Built during one of the counties biggest ever recessions
Getting there was difficult
New by-pass is now constructed
Masterplan is starting to being built out

33. Location, Location, Location
AJ Bell Stadium
Impact
Suburban location chosen to help
expand the Trafford retail and leisure
development westwards.
Economic
Outcome
Near-by town centres and
The Trafford Centre Mall
Projected Economic Outcome after
infrastructure investment

34. Brentford Community Stadium

35. 100m to nearest
overground station
1km radius
Brentford
1km from old stadium
1km to nearest metro
15km to London’s West End

36. Retaining the Club
in Brentford
Secure the long
term sustainability
of Brentford
Football Club
Good quality 20,000
capacity stadium for
football and rugby
Assist in the
regeneration of
the area
Social focal point
Attract all age groups
Union -
Premiership 7,000
Promote sport, health,
education, employment and
training, social enterprise
and social inclusion
Brentford FC
Community Sports
Trust to provide a
range of activities

37. Economic and Social Benefits of the Project
£250 million total investment
208 gross construction jobs annually over the
construction period
296 gross additional Full Time Equivalent
(FTE) jobs
Significant Annual supporter spend

38. Location, Location, Location
Brentford Community Stadium
Emotional
Impact
Current Stadium site to be
redeveloped with town houses
Projected Economic
Outcome
Suburban location chosen to be close
to old stadium but regenerate a
difficult brownfiled site in a prime
area of West London.
Major new residential scheme being
developed to help fund the stadium

39. Conclusion
Business pages vs the sports pages
Benefits following the promises
Mega Events - showcasing the city or country to the world
New venues as part of city wide regeneration
Community Stadia providing a local hub
Outcomes don’t automatically follow the venue location
Careful preplanning and continued investment in the wider area after the initial project are the key to success.

40. Emotional Impact
Economic Outcome

41. Leisure Update: Hotels, Bars + Stadia Marcel Ridyard 11/07/2019