Foolproof is an experience design agency that creates products and services which improve lives around the world. They design physical products and prototypes that deploy digital technology into real-world environments. Some of their clients include Transport for London, Dominos, and easyJet, and they have capabilities in conceptual design, experience architecture, interaction design, visual design, prototyping, and front-end development.

1. We are Foolproof, an
experience design agency.
We create products and services
which improve the lives of millions of
people all around the world.
We design and build physical products and prototypes
which deploy digital technology into real-world environments,
extending the user experience beyond the screen.
We have capabilities in conceptual design, experience
architecture, interaction design, visual design, prototyping
and front-end development.
Strategy & Planning
Customer experience is a source of competitive advantage.
To realise this, the experience needs to be joined up and
measured across all channels.
Our world-class research team enables us to understand
customers and business context and lays the foundation for
world-class design.
Transport for London
Digital touch-screen ticket kiosk, used by
1.3 billion passengers a year.
Dominos.co.uk
Responsive e-commerce site, selling over
30 million pizzas every year.
Design Research
Design Creative Technology
Founded in 2002, we’re the largest
Experience Design specialist in Europe.
By exploring the needs of both our
clients and their customers, we design
digital experiences that are both
commercially effective and a
pleasure to use.
easyJet.com
Internet booking engine and allocated seating
interface used by 65 million passengers a year.

2. Our clients
Our creative approach allows
space and time for inventive
design, whilst using insight to
shape our thinking. We keep
guesswork to a minimum,
exposing even our earliest
Our awards
ideas to feedback from
customers. We iterate fast to
get to the optimum outcome:
radically improved experience
with minimised exposure to
business risk.
We are proud to work with some of the world’s biggest
and most influential brands helping them create better
experiences for their customers.
We operate globally, serving our
multi-national clients across all
major continents.
We are proud to be part of the Zensar family. Combining superior customer experience with Zensar’s heritage in IT and
infrastructure services we deliver Return on Digital™ and make a positive impact on our clients’ digital strategies.
Global reach
www.foolproof.co.uk
Ed Walker | ed.walker@foolproof.co.uk
Our services
+44 (0)20 7539 3840
Start a conversation.
Evidence-driven creativity
Strategy & Planning Research
Design Creative Technology
— Experience vision, measurement
and benchmarking
— UX/CX service blueprints
— Persona development
— customer journey mapping
— Innovative interfaces
— In-store UX
— Rapid iterative testing (RITE)
— Interface installations
— Experiential builds
— Internet of things
— Co-creation workshops
— IA and interaction design
— Visual design
— Responsive and native app design
— Sketching and wireframing
— Prototype development
— Proof of concepts and trials
— Front end development
— Pattern library and documentation
— Formative and evaluative research
— Expert review
— Rapid iterative testing (RITE)
— International fieldwork
— Eye tracking
— UX testing
— Mobile device testing