The document discusses the benefits of predictive marketing, emphasizing its potential to increase revenue by up to 30% through improved customer retention and targeted strategies. It outlines several strategies, including individual incentives and predictive algorithms, to boost email response rates, cart conversions, and customer loyalty. Additionally, it highlights the features of Agilone, a cloud-based platform for implementing predictive marketing techniques.

1. AMAZING THINGS
HAPPEN WITH
PREDICTIVE
MARKETING
DIGITAL EDITION

2. 18 September 20132
Are you focused on retention?
- the predictive marketing way (which adds 30% in revenues)*
Industry average Predictive average
Email opt outs per campaign 0.3% 0.05%
Shopping cart conversion 40% 45%
Web search conversion 4% 8%
New buyers returning 30% 35%
Active customers 48% 53%
Cross sell conversion 4% 7%
Replenishment conversion 1% 3%
*It’s 10x cheaper to re-active a customer, than to acquire a new one. And lifetime value of repeat buyers is 6x greater.

3. Five Steps to Higher Lifetime Value
Using revolutionary predictive marketing technology
1. Focus on retention marketing
2. Grow engaged subscribers
3. Predictive campaigns around customer events
4. Surprise and delight your best customers
5. Leverage social, direct mail, and phone
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1
2
3
4
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4. Convert 5% more abandoned carts*
The predictive marketing way
•Don’t just remind people of their abandoned
cart (or abandoned search) items;
•Use individually sized incentives like free
shipping, a free sample, bonus points or
discounts, if:
•Predicted lifetime value is high, and/or;
•Likelihood to purchase is low.
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*or abandoned on-site or web-based search.

5. Get 15% more repeat buyers
Predictive new customer program
• Don’t just welcome and thank your new
customers;
• Make individualized next best product
recommendations using predictive
algorithms (30% more accurate), and;
• Add individually sized incentives like free
shipping, free samples, bonus points or
discounts, if:
• Predicted lifetime value is high.
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6. Get 7% to increase AOV by 37%
Predictive cross sell program
• Don’t just recommend other products before,
during and after purchase;
• Add hyper-personalized product
recommendations based on predictive
algorithms (30% more accurate), and;
• Add individually sized incentives such as free
shipping, a free sample, bonus points or a
discount, if:
• Predicted lifetime value is high.
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7. Triple email response rates
Predictive replenishment reminders
• Don’t just remind buyers of consumable
products to replenish;
• Add a individually sized incentive like free
shipping, a free sample, bonus points or a
small discount, if:
• Predicted lifetime value is high, and/or;
• Likelihood to buy is low.
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8. Win back lapsed customers
The predictive marketing way
•Don’t just tell customers who haven’t bought
for a while that you miss them;
•Add personalized product recommendations
using predictive algorithms (30% more
accurate), and;
•Add individually sized incentives, based on:
•Predicted lifetime value, and;
•Likelihood to buy.
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9. Increase best customer loyalty
Predictive appreciation program
• Don’t just appreciate your top 10% of
customers with surprise
gifts, invitations, free samples and other
privileges;
• Individually size the gift or reward based on:
• Predicted lifetime value, and;
• Likelihood to buy.
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10. What is AgilOne Digital Edition?
• Cloud based predictive marketing platform
• Marketing intelligence dashboard
• Acquisition/retention campaign templates
• Likelihood to buy, engage, unsubscribe
• Predicted lifetime value model
• 1:1 product and brand recommendations

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Get Started Using a Template
And synch recommendations with your email service provider

12. 12
Test Different Content or Offers
And see the results across campaigns

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START SMALL
BIG
AND SUCCEED
AgilOne Email
Hyper personalize
email frequency
AgilOne Digital
Hyper personalize
email content & offers
AgilOne Enterprise
Hyper personalize
omni-channel experiences

14. Why wouldn’t you start today?
• Enter ESP credentials
• Install AgilOne web tag
• Upload historical transactions
• Connect to product feed
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15. Predictive Marketing within reach
Amazing things happen with
GOOD FOR BUSINESS
 +30% revenues
 +8% margin
GOOD FOR CUSTOMERS
 Personal relationship
 Loyal and satisfied
GOOD FOR YOU
 Love your job
 Kick some ass

16. Learn more or questions
info@agilone.com
(877) 769 3047