This document describes four fonts and their suitability for different genres of horror films. "Stam Pete" has a grunge style that works well for horror due to its rough and rugged appearance representing decomposition. "Seedy Motel" presents a psychologically thrilling effect through a distorted image behind each letter, suitable for a surveillance theme. "28 Days Later" has a scratched but still legible grungy look that symbolizes power while fitting film conventions. "Vtks Scream" contains a rough outline that could create a blood-smeared effect, making it useful only for poster effects, not main titles or headings.

1. Sourced from
DaFont.com

2. Font: ‘Stam Pete’
This font takes on a grunge style which is
synergic with the genre of horror. The font is
rough and rugged either with decomposition
effect, a clear representation of the genre. I feel
this font would be particularly effective for the
campaign.

3. Font: ‘Seedy Motel’
This font presents a distorted image effect
behind each letter, creating a psychologically
thrilling or enigmatic effect for the audience.
This font could represent a George Orwell
‘1984-esque’ genre of surveillance.

4. Font: ‘28 Days Later’
This font is particularly typical of the genre,
with a scratched up grungy look, but the
characters still very much eligible. The blocky
weight of the font may symbolise power and
control, whilst fitting the conventions of film
posters and trail typesetting.

5. Font: ‘Vtks Scream’
This font contains a rough outline, possibly
creating a blood-smeared effect, if not a
scratchy painted effect. The roughness of this
font in particular may be useful in some post-
production poster effects, but not for the main
titles and headings.