Focus Group Results (Film Trailer)<br />Questions<br />Is the gangster genre clearly identified?
Yes, for three main reasons. Firstly, the dark, sinister and classical music. Secondly, the costumes and accessories, such as the suits and the guns, and thirdly the violent actions, Italian American dialogue and the frequent use of black.
Is the name ‘Made’ an effective title?
I feel that it is effective to a degree, as it is a short and catchy title and links to voiceover at the beginning. However, the term ‘Made’ needs specialist knowledge to understand the term, may not be understood by the mass market.
Is ‘It’s a cut-throat business’ an effective tagline?
I feel that it is a good tagline as it clearly alludes to violence and the gangster genre, ‘business’ gives the idea that it is their livelihood and creates an ominous undertone. However, may be a bit too long.
Is the music effective and does it fit with the genre?

Focus group results

  • 1.
    Focus Group Results (Film Trailer)<br />Questions<br />Is the gangster genre clearly identified?
  • 2.
    Yes, for threemain reasons. Firstly, the dark, sinister and classical music. Secondly, the costumes and accessories, such as the suits and the guns, and thirdly the violent actions, Italian American dialogue and the frequent use of black.
  • 3.
    Is the name‘Made’ an effective title?
  • 4.
    I feel thatit is effective to a degree, as it is a short and catchy title and links to voiceover at the beginning. However, the term ‘Made’ needs specialist knowledge to understand the term, may not be understood by the mass market.
  • 5.
    Is ‘It’s acut-throat business’ an effective tagline?
  • 6.
    I feel thatit is a good tagline as it clearly alludes to violence and the gangster genre, ‘business’ gives the idea that it is their livelihood and creates an ominous undertone. However, may be a bit too long.
  • 7.
    Is the musiceffective and does it fit with the genre?