- Misfit Wearables was founded in 2011 by Sonny Vu, John Sculley and Sridhar Iyengar to create fashion-oriented activity trackers. - Their first product, the Shine, launched in 2012 and utilized sensors to track activity and sleep in an elegant, waterproof design. It was successfully funded through Indiegogo. - A second product, the Flash, launched in 2014 and had similar functionality at half the price but with less water resistance. - Misfit had raised over $63 million in funding and shipped over 1 million devices by late 2014, positioning them for growth in the expanding $7 billion wearables market. They were later acquired by Fossil Group for