Pitch for music video

1. Pitch
Sapna, Renecia, Casey, Gulfidan

2. Artist name and why we chose this
Agape (A-gap-pay) (Selfless love)
Highest type of love
Not to do with sex-obsessed culture tries to pass love
Spiritual love
Divine truth
Buddhist “Metta” - “universal loving kindness” loves
regardless of the flaws one may have.
Deniz and Lalisa

3. Song and why we chose this
● Enjoy pop music
● Great narrative
● Meaningful lyrics
● Short catchy chorus
● Different interpretations

4. Genre and why we chose this
Genre: Pop
● Links to our target audience (15- 25
years old)
● It’s a genre that we all enjoy
● Relate to themes e.g. heartbreak
● 6/10

5. Codes and conventions
Codes and conventions
● Love/break up
● Artist is in the video
● Close ups
● Jump cuts
● Establishing shots
● Make up
● Link between lyrics and video

6. Basic idea.. Narrative and theme
Narrative
● It is about them being with each other no
matter what/ always being together
● Show the couple arguing in one scene
● Show artist in the same room but not at
the same time. To show that they are
thinking about each other. (split screen
effect).
Dark lighting
Theme
● Realistic
● Romantic/heartbreak

7. Who will our actors be and why?
SHOWING A DIFFERENT CULTURE
THAT SUBVERTS THE
CONVENTIONS OF A POP GENRE.
GOOD LOOKING,
YOUNG.
WE TRIED TO MAKE
SURE THAT THEIR
APPEARANCE SUITED
THE VOICE AS THEY
WILL BE LIP SYNCING.
ONLY TWO
ACTORS.
KURDISH HALF TURKISH
HALF IRISH

8. How will we appeal to our target audience?
● 15-25
● Diverse
● Good looking
● Casual clothing
● Location - show the many locations that represent london.
● Available on YouTube

9. Location

10. Fashion, media image
Type of Clothing: Casual and urban
clothing.
The singers will be represented as
being innocent.

11. How will we promote our artist?

12. Visual style
● Lense flare -
brightness/warmth
● Sunset mood
● Natural
● Warm and cold colours

13. Inspiration?
‘We Found Love’
‘We Don’t Talk Anymore’
‘Versace On The Floor’
Rise up

14. Differences