This advertisement features a close-up image of singer Jessie J with dark makeup against a white background. The dark lips and colors convey unhappiness, while the white background represents innocence. Her facial expression and the title "Who You Are" suggest the song will address a serious theme like a troubled relationship. The simple composition and lighting draw attention to Jessie J, symbolizing her bold expression of who she is through the music.

1. Genre elements Conventions
Characters –
representations,
stereotypes,
behaviour,body
language,specific
actors/stars
The character on this music advert in a magazine is a woman, Jessie
J, the image of her is a close up on her face and she is looking
straight at the camera, this establishes who the artist is at first
glance. She is wearing a lot of make-up and the image is very
dramatic due to the dark black lips, this tells us she is from the pop
genre. The white background is a binary opposition to her black hair
and black lipstick. There is not a lot of colour in the advert which
again shows us that the music is going to be of a pop genre.
Narrative events–how
isthe narrative
orderedand
structured?
It is difficult to see the narrative events on a still image, due to the
image being a close up and the main character looking straight at
the camera and with her hands up on her head which looks like a
dance move, this tells me she is within the pop genre. I think this
because of the white background which shows innocence and then
the dark make up with glitter. However the main protagonist
doesn’t look very happy which could show a relationship that has
gone bad or another problem that she has.
Iconography – props,
symboliccodes
The only iconography is Jessie j on her own which represents her
title ‘who you are’ as she is on her own and is being very bold. The
white background could show us the innocence that is not really
shown within her. The dark colours could show the unhappiness
that is shown in her facial expression.
Setting- mise enscene The mise en scene is very simple there is not a lot going on in the
frame. There is just a white background with Jessie J as the main
image and bold make up on her face and also her black nails. The
dark colours could show the unhappiness that is shown in her facial
expression. The white background shows the innocence that she
does not show. The gold writing connotes royalty however the
colours black and gold connote a gangster genre.
Technical and audio
codes– camera use,
editing,lighting,
diegetic/nondiegetic
sound,sfx
The close up on Jessie J’s face shows that she is unhappy and the
theme of the song is going to be quite serious and not fun, it is also
shown in the title ‘who you are’ it is not an upbeat title. On her
whole face there is high key lighting this is the opposite on her hair
which shows the binary opposition, this makes us feel like there are
two sides of her.