The document outlines a 4-step email marketing campaign for Flyer Spirit. Step 1 discusses collecting email addresses from in-store purchases, website accounts, and university databases. Step 2 explains creating tailored emails for different audiences around campus events. Step 3 identifies specific monthly times to send emails coordinated with events like basketball games, alumni weekend, and family weekend. Step 4 provides guidelines for writing the email content consistently across messages.

1. Flyer Spirit
E-Mail Marketing Campaign
Presented by: Kacyn Neu, Lauren Huml, Amanda Peterson,
John Thunander, Kelly Bareswilt, and Lauren Kral

2. Step 1: Collecting E-mail
Addresses
• In store purchases
– Sign up and receive a coupon
• Website
– Users create an account to personalize
• Bookstore’s database of emails
• Office of Student Involvement and
Leadership
– Members of Greek Organizations

3. Step 2: Creating a variety of emails
for different target audiences
• Things to think about each month when
sending the promotional email:
– Event
– Target Market
Parents
•
Current Student
•
Alumni
•
Current Students in Greek Organizations
•
Faculty/ Staff
•
All Flyer Spirit Customers
•
– Promotion
– Subject line

4. Step 3: Identify specific times to
send out Emails
January: UD Basketball
•
February: Valentine’s day
•
March: Little Sibs weekend
•
April/May: Graduation/ Move Out
•
June/July: Alumni Weekend
•
August: Move in Weekend
•
September: Greek Week
•
October: Family Weekend
•
November: Black Friday (refer to as Red and Blue
•
Friday)
• December: Christmas

5. January
• Event: UD Basketball
• Target Market: All Flyer Spirit
Customers
• Promotion: Promote UD apparel
• Subject line: “Make a free-throw and
win $10!”

6. June/ July
• Event: Alumni Weekend
• Target Market: All Alumni
• Promotion: Apparel associated with
alumni on sale
• Subject Line: “UD Alumni receive 30% off”

7. October
Event: Family Weekend
•
Target Market: Parents
•
Promotion: Promote for-the-home merch
•
Subject: “Spend $75 and get a free gift!”
•

8. November
• Event: Black Friday (“Red and Blue Friday”)
• Target Market: All Flyer Spirit Customers
• Promotion: on-line sales the day after
Thanksgiving
• Subject Line: “FREE SHIPPING on Black
Friday”

9. Step 4: Create the actual Email
• Guidelines for writing emails:
Keep the same font throughout all e-mails
–
Send the same e-mail address each time
–
Include website in ALL e-mails
–
Sign the e-mails either from the same department or same
–
name
Don’t go CAP, underline, bold, or italics crazy
–
Use the same colors in subject lines (UD colors – red and
–
blue); keep the theme throughout
Keep subject lines short and brief
–
Use “call to attention” word in e-mails
–
Possibly send around the same time each month (e.g. First
–
Wednesday of the month)
Utilize ATTENTION: state target market in the
–
subject line

11. QUESTIONS?