Die Erfahrungen aus der Praxis zeigen, dass die klassische Form der Mitarbeiterbefragung in vielen Unternehmen nur einen begrenzten Nutzen zur gezielten Auseinandersetzung mit den spezifischen Hintergründen von Zufriedenheit, Commitment und Engagement beisteuern (können). Der Bedarf, über alternative Methoden nachzudenken, ist somit gegeben.
Der iNPS basiert auf dem von Reichheld, 2003, entwickelten Ansatz des Net Promoter Scores. Ursprünglich als Kennzahl zur Quantifizierung mittelbarer Kundenzufriedenheit und unmittelbarer Bereitschaft zur Weiterempfehlung aufgesetzt, hat sich der NPS heute zu einer strategischen Steuerungskennzahl für Unternehmen entwickelt – in der internen und externen Betrachtung.
The goal of this workshop was to provide understanding of basic leadership principles that matter - regardless of whether or not the attendees held a position of power. It also served to spark conversation between teachers, staff, and students on a common topic.
The workshop format was part presentation, part group discussion, and was facilitated by the use of Keynote slides that I designed, video clips from JK Rowling\'s Harvard commencement speech, my own personal stories and examples, and some of John Maxwell\'s leadership laws from The 21 Irrefutable Laws of Leadership.
Die Erfahrungen aus der Praxis zeigen, dass die klassische Form der Mitarbeiterbefragung in vielen Unternehmen nur einen begrenzten Nutzen zur gezielten Auseinandersetzung mit den spezifischen Hintergründen von Zufriedenheit, Commitment und Engagement beisteuern (können). Der Bedarf, über alternative Methoden nachzudenken, ist somit gegeben.
Der iNPS basiert auf dem von Reichheld, 2003, entwickelten Ansatz des Net Promoter Scores. Ursprünglich als Kennzahl zur Quantifizierung mittelbarer Kundenzufriedenheit und unmittelbarer Bereitschaft zur Weiterempfehlung aufgesetzt, hat sich der NPS heute zu einer strategischen Steuerungskennzahl für Unternehmen entwickelt – in der internen und externen Betrachtung.
The goal of this workshop was to provide understanding of basic leadership principles that matter - regardless of whether or not the attendees held a position of power. It also served to spark conversation between teachers, staff, and students on a common topic.
The workshop format was part presentation, part group discussion, and was facilitated by the use of Keynote slides that I designed, video clips from JK Rowling\'s Harvard commencement speech, my own personal stories and examples, and some of John Maxwell\'s leadership laws from The 21 Irrefutable Laws of Leadership.
Leadership Principles for High Impact Results by Peggy KlingelPeggy Klingel
Strong leadership is needed to drive results. With effective team building and communication a compelling vision can make all the difference in motivating teams to achieve challenging turnaround, startup or change management strategies. Successful leaders coach, develop and motivate team members to perform at their best.
How to Bridge the Leadership Skills GapElad Levinson
Leadership development at all levels of the organization has never been more important. There are several easy ways to develop your own skills - while at work.
3 Powerful Leadership Lessons from Guy KawasakiBrian Downard
I recently did an expert roundup on leadership and wanted to know one simple thing:
What are the most important skills/traits for leaders. Here is what Guy Kawasaki said...
Building Community: Lessons Learned from Social Media ClubKristie Wells
Social Media Club has grown largely from our emphasis on core values such as sharing, helping others, peer to peer learning, and emphasizing ethics and by giving the community the power to help one another directly. We learned some lessons, and are happy to share them.
Was honored to be a speaker on International Women's Day at INSEAD Abu Dhabi Campus. I spoke about my journey, my role models and mentors, my projects, and baraka ventures including bidayat, open diversity and zeedna
Dialogue Earth: Increasing Public Understanding through Analytics and MediaTom Masterman
Tom's company, Dialogue Earth, is working to increase public understanding on topics of environmental importance. Their focus it to be proponents of the best possible information to help drive a healthy, well-informed dialogue. In this presentation, Tom is going to talk about their unique approach -- combining the analysis of online dialogue, with expert collaborators from across society, to produce engaging and trustworthy video content.
One of the great things about Ruby and Rails is the "Ruby Community". Where is it? If you are new to Ruby, how do you find it? Once you do find it - your local Ruby club - what do you find there? Let's explore how we can run Ruby clubs and how to create new clubs.
Corporate accelerators and disruptive innovation KITE Solutions IncMark Silva
This presentation summarizes thought leadership on Corporate Innovation with a focus on Accelerators and Incbators shared by Evangelos Simoudis, VC Partner at Trident Capital, during the KITE open house sessions at #NewCoSF 2014. Follow @ESimoudis on Twitter and you can read his blog at http://corporate-innovation.co/
This is the first in a series of posts exploring a wide range of aspects of Corporate Innovation brought to you by KITE, the first end-to-end innovation partner management solution.
SoLoMo backgrounder for eBev conference, the first ever cross-beverage symposium. The panel presentation following this backgrounder includes MomentFeed, Ready Pulse and Foursquare talking about how to reconsider scale and economics to engage and win in SoLoMo. This intersection is the most important one for beverage.
Leadership Principles for High Impact Results by Peggy KlingelPeggy Klingel
Strong leadership is needed to drive results. With effective team building and communication a compelling vision can make all the difference in motivating teams to achieve challenging turnaround, startup or change management strategies. Successful leaders coach, develop and motivate team members to perform at their best.
How to Bridge the Leadership Skills GapElad Levinson
Leadership development at all levels of the organization has never been more important. There are several easy ways to develop your own skills - while at work.
3 Powerful Leadership Lessons from Guy KawasakiBrian Downard
I recently did an expert roundup on leadership and wanted to know one simple thing:
What are the most important skills/traits for leaders. Here is what Guy Kawasaki said...
Building Community: Lessons Learned from Social Media ClubKristie Wells
Social Media Club has grown largely from our emphasis on core values such as sharing, helping others, peer to peer learning, and emphasizing ethics and by giving the community the power to help one another directly. We learned some lessons, and are happy to share them.
Was honored to be a speaker on International Women's Day at INSEAD Abu Dhabi Campus. I spoke about my journey, my role models and mentors, my projects, and baraka ventures including bidayat, open diversity and zeedna
Dialogue Earth: Increasing Public Understanding through Analytics and MediaTom Masterman
Tom's company, Dialogue Earth, is working to increase public understanding on topics of environmental importance. Their focus it to be proponents of the best possible information to help drive a healthy, well-informed dialogue. In this presentation, Tom is going to talk about their unique approach -- combining the analysis of online dialogue, with expert collaborators from across society, to produce engaging and trustworthy video content.
One of the great things about Ruby and Rails is the "Ruby Community". Where is it? If you are new to Ruby, how do you find it? Once you do find it - your local Ruby club - what do you find there? Let's explore how we can run Ruby clubs and how to create new clubs.
Corporate accelerators and disruptive innovation KITE Solutions IncMark Silva
This presentation summarizes thought leadership on Corporate Innovation with a focus on Accelerators and Incbators shared by Evangelos Simoudis, VC Partner at Trident Capital, during the KITE open house sessions at #NewCoSF 2014. Follow @ESimoudis on Twitter and you can read his blog at http://corporate-innovation.co/
This is the first in a series of posts exploring a wide range of aspects of Corporate Innovation brought to you by KITE, the first end-to-end innovation partner management solution.
SoLoMo backgrounder for eBev conference, the first ever cross-beverage symposium. The panel presentation following this backgrounder includes MomentFeed, Ready Pulse and Foursquare talking about how to reconsider scale and economics to engage and win in SoLoMo. This intersection is the most important one for beverage.
SocialTV Overview presentation delivered June 26, 2012 in Hollywood to studio marketing, media and agency executives. The goal was to overview technologies, but in the volatile, evolving and nascent space of SocialTV we thought it was better to define, rame and propose new ways to engage in the space. This deck is the resulting distillation.
Bridging the Big Brand Gap in Mobile DevelopmentMark Silva
Use this deck to kick off the Big Brand Hackathon June 16-17 featuring Kraft Foods and The Home Depot. Frames the opportunity, discusses the gaps and sets the objectives for the Hackathon.
Brands for Augmented Reality Dev EcosystemMark Silva
Presentation for the Augmented Reality Event May 8, 2012, a gathering of some of the leading minds and developers in the field. The audience was expecting PepsiCo's CMO and Chief Engagement Officer, Frank Cooper, who asked me to step in due to schedule conflicts. I presented three brands of radically different scale and fit in consumer's lives from Pepsi to Red Bull to La Chouffe beer. The core themes were:
1) that AR and other technologies make it mainstream when they cross over to culture
2) that SoLoMo is an advantaged experiential and consumer opportunity for AR development
3) that developers have to think about brands as more than a paycheck b/c brands are thinking about content, curation and extending consumer engagement over their marketing platforms in more sophisticated ways
4) that AR is still nascent with much room for creativity and the budget/rationale unlocks will be via metadata and path to purchase while the story over them must be entertainment/culture
Storytelling with AR HTML5 and Whats NextMark Silva
On April 4 at ad:tech SF Tommy Giovagnoli, Executive Creative Director at Anthem Worldwide and Kevin Doohan, head of Digital at Red Bull chatted about where Augmented Reality and HTML5 fit in the tradition of storytelling and marketing for Big Brands. You can also find a Pinterest Board with all of the examples pinned here: http://pinterest.com/anthemdigital/
An all-star big brand session presented during ad:tech SF 2012 April 3, 2012 led by Anthem Worldwide's Mark Silva with Citi's Vanessa Colella, Walmart's Paul Cousineau, The Weather Channel's Bill Drolet, and Walgreen's Adam Kmiec.
On Sunday, October 10, 2011 at the National Beer Wholesalers Association convention in Las Vegas, NV members from each of Beer's Three-Tier distribution system joined me on stage to share their experiences and perspectives on Social Media with a Mobile and Local lens: SoLoMo. Speakers include Kathy Benning, EVP Global Marketing and Brand Development of Buffalo Wild Wings; Kim Jordan, CEO of New Belgium Brewing Company; Bob Mack, Digital and Social Media, Monarch Distributing and World Class Beers; Brian Mullaly, VP Technology and Development, Elixyr Distributing; and Stephen Surman, VP, Digital Strategy for Anheuser-Busch/InBev. The introductory slides were presented by @MarkSilva
Apps and APIs for Brands-The New Creative by Oren MichelsMark Silva
Oren Michels, CEO of Mashery, came by Anthem Worldwide's digital digs in NY to brief on the state of APIs and discuss "The New Creativity" that apps and an open API ecosystem represents for businesses and brands.
On Wednesday, May 8, 2011 Peter Farago, Vice President of Marketing for Flurry, took Anthem & Schawk through their unique view of the Apps Ecosystem by the numbers. Flurry earns their perspective by powering the analytics aggregated on nearly 1/4 of the apps in AppsStore. Included are trending data on demographics, devices/platforms, types of apps and a look at key issues in going to market. It's early days in what's already shaping up to be a significant market that's threatening to disrupt every industry and medium.
Upon returning from 2011 South by Southwest Interactive (SXSWi) event in Austin, TX Tarah Feinberg and Mark Silva of Anthem Worldwide provided this recap to the company. In this presentation we also do a bit of deeper dive assessment of emerging companies/platforms based on the information we were provided, an experiential audit and a briefing matrix we apply for our practice. You can follow Tarah on Twitter @TarahFO and Mark @MarkSilva
Apps Ecosystem Overview by Drew Ianni, Chairman, AppNation ConferenceMark Silva
On Thursday, April 14, 2011 AppNation Conference Chairman Drew Ianni presented this view from the top of the Apps EcoSystem to kick-off the Anthem Worldwide eight week immersion into the world of Apps.
To learn more about this movement, catch AppNation in San Francisco on April 27-28, 2011. More at http://www.appnationconference.com/2011/
Social Gaming Overview: Too Big To IgnoreMark Silva
This presentation was delivered on April 12, 2011 for ad:Tech San Francisco in a standing room only session. If you tweet this please include #socialgaming hashtag and feel free to cc any of the presenters.
Lessons Learned Launching Dozens of Brands on TwitterMark Silva
This is the presentation for Web 2.0 Expo on Tuesday, March 29, 2011 in San Francisco. Co-presented by Mark Silva @marksilva of Anthem Worldwide and Katie Van Domelen @ktvan of CoTweet.
Delivered this presentation at the iMedia Breakthrough Summit on Monday, 3/21/11. The sister video, which summarizes dozens of interviews with influential and smart people at South-by-Southwest (SXSWi), hel
Presentation for Loyalty Labs client immersion day on hot topics in digital marketing. Audience of smart, rigorous emarketers with robust curriculum and practices in direct marketing, crm, search and other data-driven, accountable marketing disciplines. Objective: to introduce a theoretical approach in influencing consumers and offer additional forms of ROI that complement lifetime value of direct influence such as brand, consideration, new market development and search effect from Social Marketing.
9. Shake it
PH = √ (e2 + ve2)(d2) + (cg + dr)2 + π{(4<s>2)(4<p>2)}2
+ (vi + t + te)2 + {(4<c>2 )(4<du>2)}2
•Eye contact throughout
•Appropriate verbal greeting
•Duchenne smile
•Grip and firm squeeze
•Cool, dry, and moderately smooth hand
•Mid-point position between the two of you
•Medium level of vigor
•Two or three seconds
Monday, March 21, 2011
10. 2 Achieve
Trustworthiness
Monday, March 21, 2011