Bridging the Big Brand Gap in Mobile Development
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Use this deck to kick off the Big Brand Hackathon June 16-17 featuring Kraft Foods and The Home Depot. Frames the opportunity, discusses the gaps and sets the objectives for the Hackathon.
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Bridging the Big Brand Gap in Mobile Development
- 1. Bridging the Big Brand Gap in Mobile Brand Opportunity Overview for The Big Brand Hackathon June 16, 2012
- 2. LET’S TALK ELEPHANTS, WHALES & OTHER METAPHORS OF MASSIVE SCALE • In Vegas, a whale spends $1/2B/hour • US economy driven by 70% consumer spending • Brands Are Like Elephants
- 3. WHAT BRANDS Top Internet Ad Categories EMBRACE THE DIGITAL AGE BEST? • Retail, Financial Services, Telecom, Automotive, Computing and Travel have all transformed business models with digital • Growth opportunity great in CPG, Media and Entertainment Source: IAB/PwC 2012
- 4. “IT’S LIKE THE 2011 US Ad Spending INTERNET 200 WITH MORE ZEROES” 150 DAVE MORGAN, CEO, SIMULMEDIA @DAVEMORGANNYC $31,700,000 100 • Internet comprises $171,700,000 $162,000,000 $144,000,000 <20% of US ad spend 50 • TV still dominant medium for spending 0 • Traditional dollars to US Media 2011 digital pennies IAB/PwC Kantar Magna Internet
- 5. WITH MOBILE, eCommerce vs Total Retail WE’RE NOT 1500 JUST TALKING MARKETING 1125 BUT ALSO $1,082,635,000,000 $53,156,000,000 750 NEW MARKETS 375 • Q1 2012 Total Retail: $1,082,635,000,000 0 Q1 2012 Q4 2011 Q3 2011 • Q1 2012 Total eCom: $53,156,000,000 eCom Retail Total Retail Source: US Census June 2012
- 7. Mobilizing .COM “Mobilizing the Stores”
- 10. WHY BIG BRANDS ARE SETTING UP SHOP, INVESTING, ACQUIRING AND COMING TO THE VALLEY
- 11. BIG BRAND ACQUISITION EXAMPLES: Walmart: • Kosmix • Grabble • Set Direction • One Riot The Home Depot: • Red Beacon
- 12. BIG BRAND INVESTMENT EXAMPLES: PepsiCo and Unilever: • Physic Ventures • Yummly American Express • Establishes $100m fund for payments
- 13. BIG BRANDS SETTING UP SHOP IN THE VALLEY: Anheuser-Busch/InBev • Beer Garage Best Buy Proctor & Gamble
- 14. CURRENT STATE Technology Agency Marketer Capital Well Established Value-Creating Relationships Proprietary and Confidential ©2012 Schawk, Inc. All Rights Reserved
- 15. THE GEEKOSYSTEM At the center of this thesis • Sum of parts, not one player • Defining the intersection will generate disproportionate value • Technology will outstrip other elements in ecosystem for wealth, value and cultural capital generation • Consider new compensation, organizational structure, service and role definitions Defining and Developing A Value-Creating Ecosystem Proprietary and Confidential ©2012 Schawk, Inc. All Rights Reserved
- 16. THE GEEKOSYSTEM At the center of this thesis • Sum of parts, not one player • Defining the intersection will generate disproportionate value • Technology will outstrip other elements in ecosystem for wealth, value and cultural capital generation • Consider new compensation, organizational structure, service and role definitions Defining and Developing A Value-Creating Ecosystem Proprietary and Confidential ©2012 Schawk, Inc. All Rights Reserved
- 17. THE GEEKOSYSTEM At the center of this thesis • Sum of parts, not one player • Defining the intersection will generate disproportionate value • Technology will outstrip other elements in ecosystem for wealth, value and cultural capital generation • Consider new compensation, organizational structure, service and role definitions Defining and Developing A Value-Creating Ecosystem Proprietary and Confidential ©2012 Schawk, Inc. All Rights Reserved
- 18. CHANGE IS EVENT DRIVEN Proprietary and Confidential ©2012 Schawk, Inc. All Rights Reserved
- 19. CHANGE IS EVENT DRIVEN B ETA Proprietary and Confidential ©2012 Schawk, Inc. All Rights Reserved
- 20. A NEW WAY TO LOOK AT BRANDS: SCALE + ADAPTIVE + ADVISORY + PARTNERS + STRATEGIC + VALIDATION
- 21. A NEW WAY TO LOOK AT BRANDS: SCALE + ADAPTIVE + ADVISORY + PARTNERS + STRATEGIC + VALIDATION
- 22. WELCOME FELLOW BIG BRAND HACKANAUTS: EXPLORE AND BE GREAT #BigBrandHack #BrandHack @anthemww @marksilva
- 23. Let’s Make Stuff Happen ANTHEM WORLDWIDE 77 Maiden Lane Fourth Floor San Francisco, CA 94108 digital.anthemww.com @anthemww Facebook: Anthem