Suppliers of phosphorescent or photoluminescent (glow-in-the-dark) pigments, UV fluorescents or invisible pigments, pigment dispersions for pu, oil dyes, polymer soluble dyes, metal complex solvent soluble dyes, photochromic dyes, optical brightening agents or fluorescent whitening agents, polyolefin colorants, cosmetic colorants and fluorescent dyes for plastics

1. We are reliable distributors of industrial pigments, dyes, colors and additives
representing several reknowned international principals and provides high &
consistent quality raw materials at reasonable prices to the Indian industry.

2. - Profile -
Established in the year 1930, at Delhi, B. N. Mehra and Co., is one of the
experienced and leading distributors of industrial pigments, acrylic dyes, metal
complex dyes, special effect colorants, high performance colorants and
performance enhancing additives in the Indian Market. Our product range
comprises of daylight fluorescent pigments and ink bases, phosphorescent or
photoluminescent (glow-in-the-dark) pigments, UV fluorescents or invisible
pigments, pigment dispersions for pu, oil dyes, polymer soluble dyes, metal
complex solvent soluble dyes, photochromic dyes, optical brightening agents or
fluorescent whitening agents, polyolefin colorants, cosmetic colorants and
fluorescent dyes for plastics. The founders of the company were Mr. Baij Nath
Mehra, Mr. Amar Nath Mehra & Mr. Ram Nath Mehra. Presently, Mr. Alok Berry, is
the owner and CEO of the company with around 20 years of experience in this
field.

3. Daylight Fluorescent Pigments & Ink Bases:
We offer superior quality daylight fluorescent pigments and ink bases, which are extensively
used in areas such as textile printing, paper coating, printing inks, paints, powder coatings,
plastics, vinyl plastisols and organosols, eva & pu colouring, rubber & latex colouring,
stationery goods, art material, surface coatings & coloration of plastics.
Daylight Fluorescent Fluorescent Ink Bases
Pigments
Fluorescent Pigments Fluorescent Color
Pigments

4. Photoluminescent, Retro-Reflective & Light Diffusion Pigments:
Photoluminescent Pigments are characterized by their ability to absorb and store light
energy and release this energy for a long period of time in darkness. This cycle of absorbing-
storing-emitting is infinite. Applications are found in coatings, inks, paints and polymers for
novely and safety uses.
Photoluminescent Afterglow Pigments
Pigments
Phosphorescent Pigments Photoluminescent
Pigment Powder

5. Invisible UV/IR Fluorescent Pigments & Fibres:
Our range includes UV/IR fluorescent pigments and UV fluorescent yarns.
Invisible pigments are undetectable to the eyes after incorporating into paint, ink or
polymer. When irradiated with specified UV/ IR radiation, they will fluoresce brightly and be
clealry visible. They are of considerable use in security, coding, marking, sorting,
identification and tracer applications.
Security Textile Yarns & UV/IR Fluorescent
Filaments Pigments
UV/IR Invisible Pigments

6. Inorganic or Metal Oxide Pigments:
We provide complex inorganic colour pigments (CICP) or metal oxide pigments, based on
mixed metal oxides. Due to their production via a calcination process at high temperatures
of 700-1300 degree C, they exhibit excellent, heat stability, lightfastness, chemical
resistance and weather fastnesss properties.
Complex Inorganic Colour Infrared Reflecting
Pigments Pigments
Mixed Metal Oxide
Pigments

7. Oil Dyes & Polymer Soluble Dyes:
We offer a wide range of high quality oil dyes and polymer soluble dyes which have
extensive uses in various industries. Our range of product is used for coloration of oils,
greases, lubricants, waxes, petroleum derivatives, smokes, insecticides, shoe and floor
polish, waxes, paraffin oil and more.
Oil & Polymer Soluble Oil Dyes
Dyes
Polymer Soluble Dyes

8. Optical Brightening Agents & Clarifying Agent:
Optical brightening agents are also known as fluorescent whitening agents (FWA) and are
useful in masking the inherent yellowness in plastics, lacquers, paints, inks, photographic
solutions and fibres. These optical brighteners function by absorbing light in the invisible UV
spectrum and emitting light in the visible blue region (400-500 mm) via a fluorescent
mechanism.
Fluorescent Whitening Optical Brightening Agent
Agent
Nucleating Or Clarifying
Agent For Polypropylene

9. Other Products:
Effect Pigments Metal Complex Solvent
Dyes
Soluble Metal Complex FDA Approved Dyes for
Solvent Dyes Polyolefin Plastics

10. Other Products:
Fluorescent Pigments for Specialty
Plastics Photoluminescent
Pigments
Glow-in-the-Dark Colours Retro-Reflective Pigments
10

11. - Company Factsheet -
Year of Establishment 1930
Nature of Business Wholesaler
Buyer-Company
Trader
Total Number of
11 to 25 People
Employees
Major Markets Indian Subcontinent
Primary Competitive Experienced R & D Department
Advantage Good Financial Position & TQM
Large Product Line

12. - Contact Us -
Contact Details:
B. N. Mehra And Co.
Mr. V. N. Nailwal
No. 613-614, 6th Floor, Imperial Tower, C Block, Community Centre, Naraina Vihar
New Delhi, Delhi - 110 028, India
Website: www.fluorence.com