The document provides 10 tips for engaging fans on Facebook. Tip 1 discusses content strategy, emphasizing that brands should focus their Facebook content on imagery and messaging familiar to their target audience while also introducing new, unique content. It provides examples of how Aflac, Larry King Live, and Starwood leverage familiar aspects of their brands but also introduce new Facebook-exclusive content. Overall, Tip 1 stresses tailoring Facebook content to the interests of a brand's target fans.
TagTeamBP's presentation of the benefits of social media and digital marketing to the Home Builders Association of Greater Hartford. How to use Twitter, Facebook, YouTube and email marketing to grow your brand and your business. Tim Pacileo was the presenter.
This document provides an overview of using Facebook Business Pages to market a business. It notes key Facebook statistics like having over 800 million active users. It then discusses the three main steps to using a Business Page: building an audience, engaging with followers, and amplifying content. The document outlines features of Pages and how they differ from profiles. It provides tips for setting up a Page, including using a compelling cover photo and posting engaging content regularly. The goal is to be seen as an expert, build trust, and increase referrals through an active Facebook presence.
Wild Apricot Free Expert Webinar: Learn How Facebook Can Boost Member EngagementWild Apricot
In this webinar, John Hadyon, the author of Facebook Marketing for Dummies reveals his best kept tips and tricks for building a thriving online community.
In this webinar you will learn:
The difference between Facebook Groups and Facebook Pages
How to use Facebook Groups to boost member engagement
How to promote your organization and increase reach via Facebook Pages
Best practices for moderating and hosting Facebook Groups
This document summarizes a presentation on Facebook given by the Social Media Team of Fomax. It discusses the history and founding of Facebook, how Mark Zuckerberg created it, and its growth over time. It also covers how to create a Facebook profile and page, the differences between them, how to optimize pages using posts, ads, and insights, and tips for engaging fans and creating effective content strategies. The presentation provides an overview of Facebook and how businesses can utilize it.
Widescreen test patterns and aspect ratios are displayed. Social networking involves relating to human society through communication within groups. Facebook began in 2004 at Harvard and expanded to other schools. It reached 1 billion users in 2012 and is estimated to be worth $11 billion. Key facts about Facebook include its founders, headquarters, number of users and employees, revenue, and popular features like profiles, news feed, groups, pages, and events. The document discusses Facebook's history, growth, and impact.
Social Technologies Presentation CPCU I Day 2010Sandra Masters
This document provides information about various social media technologies. It begins with a quick survey of audience social media usage. It then discusses concepts like Web 2.0, social networking sites, microblogging, blogs and more. Specific platforms like Facebook, LinkedIn and Twitter are examined in more detail across 10 sections each, covering facts, issues, and features of each platform. The presentation aims to educate about utilizing social media for business and personal use.
Anne Pearson Designs is a small interior design company established in 2006 that specializes in residential redecorating. The owner, Anne Pearson, wants to increase brand awareness and obtain new business through social media. A five-step social media plan is proposed that includes establishing a WordPress blog, Twitter account, Facebook fan page, and YouTube channel to engage current and potential clients, share design work, and drive traffic across platforms. The plan aims to market and advertise the business online to significantly grow revenue through various social media strategies.
The document provides 10 tips for engaging fans on Facebook. Tip 1 discusses content strategy, emphasizing that brands should focus their Facebook content on imagery and messaging familiar to their target audience while also introducing new, unique content. It provides examples of how Aflac, Larry King Live, and Starwood leverage familiar aspects of their brands but also introduce new Facebook-exclusive content. Overall, Tip 1 stresses tailoring Facebook content to the interests of a brand's target fans.
TagTeamBP's presentation of the benefits of social media and digital marketing to the Home Builders Association of Greater Hartford. How to use Twitter, Facebook, YouTube and email marketing to grow your brand and your business. Tim Pacileo was the presenter.
This document provides an overview of using Facebook Business Pages to market a business. It notes key Facebook statistics like having over 800 million active users. It then discusses the three main steps to using a Business Page: building an audience, engaging with followers, and amplifying content. The document outlines features of Pages and how they differ from profiles. It provides tips for setting up a Page, including using a compelling cover photo and posting engaging content regularly. The goal is to be seen as an expert, build trust, and increase referrals through an active Facebook presence.
Wild Apricot Free Expert Webinar: Learn How Facebook Can Boost Member EngagementWild Apricot
In this webinar, John Hadyon, the author of Facebook Marketing for Dummies reveals his best kept tips and tricks for building a thriving online community.
In this webinar you will learn:
The difference between Facebook Groups and Facebook Pages
How to use Facebook Groups to boost member engagement
How to promote your organization and increase reach via Facebook Pages
Best practices for moderating and hosting Facebook Groups
This document summarizes a presentation on Facebook given by the Social Media Team of Fomax. It discusses the history and founding of Facebook, how Mark Zuckerberg created it, and its growth over time. It also covers how to create a Facebook profile and page, the differences between them, how to optimize pages using posts, ads, and insights, and tips for engaging fans and creating effective content strategies. The presentation provides an overview of Facebook and how businesses can utilize it.
Widescreen test patterns and aspect ratios are displayed. Social networking involves relating to human society through communication within groups. Facebook began in 2004 at Harvard and expanded to other schools. It reached 1 billion users in 2012 and is estimated to be worth $11 billion. Key facts about Facebook include its founders, headquarters, number of users and employees, revenue, and popular features like profiles, news feed, groups, pages, and events. The document discusses Facebook's history, growth, and impact.
Social Technologies Presentation CPCU I Day 2010Sandra Masters
This document provides information about various social media technologies. It begins with a quick survey of audience social media usage. It then discusses concepts like Web 2.0, social networking sites, microblogging, blogs and more. Specific platforms like Facebook, LinkedIn and Twitter are examined in more detail across 10 sections each, covering facts, issues, and features of each platform. The presentation aims to educate about utilizing social media for business and personal use.
Anne Pearson Designs is a small interior design company established in 2006 that specializes in residential redecorating. The owner, Anne Pearson, wants to increase brand awareness and obtain new business through social media. A five-step social media plan is proposed that includes establishing a WordPress blog, Twitter account, Facebook fan page, and YouTube channel to engage current and potential clients, share design work, and drive traffic across platforms. The plan aims to market and advertise the business online to significantly grow revenue through various social media strategies.
Facebook is the world's largest social network with over 300 million monthly active users. It has become a major platform for advertising, with Facebook's share of US display ad views increasing from 1.8% to 14.7% from January to August 2009. The document discusses how companies can use Facebook to humanize their brand, monitor their brand, provide customer service, build loyalty, collaborate, conduct public relations, network, share thought leadership, and acquire customers. It provides examples of companies like Vitaminwater that have used creative Facebook applications to engage customers.
This document provides an overview and guide for using Facebook Pages to promote businesses. It discusses how Facebook Pages allow businesses to interact with customers, build a fan base, run promotions and sell products. The document then gives best practices for using Facebook Pages, including making the page personal, updating it frequently, harnessing the power of the News Feed, choosing useful applications, and promoting the page through Facebook ads. It also provides instructions on setting up and managing a Facebook Page.
Facebook Pages: The Insider's Guide to Viral Marketing discusses how Facebook Pages allow businesses to build consumer bases, sell products, run promotions, and interact with customers. It notes that 70% of viral marketers report increased brand awareness through social marketing campaigns on Facebook. With over 70 million active users, Facebook is a leading social utility where hundreds of thousands of brands, retailers, and other organizations have Pages to engage with consumers.
Using Facebook To Promote Your Food-related BusinessSarah Page
This document provides an overview of using Facebook to promote a food-related business. It discusses reviewing social media platforms and creating a social media strategy, then focuses on the basics of Facebook including statistics on its users and benefits for businesses. It also covers setting up a Facebook page, scheduling posts, integrating social media with a website, using visual content and advertising on Facebook. The presentation aims to help businesses understand and make the most of promoting themselves on Facebook.
Get Social with StarBuzz Social Web Community StarBuzz Weekly
This document summarizes the social media marketing services of Meena Chopra and StarBuzz Community Network. They offer services including blog creation and posting, optimizing Facebook pages and profiles, growing Twitter followers, video uploads to YouTube, and more. Their reach spans over 8 million people across various platforms. Statistics are provided showing large numbers of fans and followers for main Facebook pages and engagement metrics for videos and other content. A variety of work samples and portfolio items are displayed to showcase their work.
This document discusses strategies for businesses to monetize their presence on Facebook. It begins by providing background on the growth of Facebook from its founding in 2004. It then discusses reasons why businesses should promote themselves on Facebook, including protecting their brand from negative discussions, ranking highly in Google searches, and connecting directly with customers who spend over an hour per day on Facebook. Specific tactics are recommended for businesses to build their Facebook pages and leverage the platform.
On May 3rd, 2011 MakeMeReach explained how to set up a marketing strategy on Facebook at the conference of the Chamber of Commerce and Industry in Paris.
For people who was not present, let us show you our presentation in 7 points :
- Creation of a fan page
- What is a fan page and how to animate ?
- Applications and Viral Dynamics
- Efficient use of social plug-ins
- How communicate about its fan page ?
- Media campaigns
- Community Management
Facebook has grown tremendously since its founding, now with over 800 million users uploading photos and videos each month. However, it has faced significant privacy and business model issues. Facebook's initial Beacon program that shared user purchase information without consent caused a backlash. While the site provides valuable user data for advertisers, skepticism remains that Facebook can convert high traffic into sustainable revenue streams given user hostility over privacy and the immersive user experience making ads less effective. Facebook continues working to strengthen its privacy policies and identify business opportunities like e-commerce to profit from its massive user base.
The document provides information on using Facebook effectively for businesses and organizations. It discusses key Facebook facts and statistics, how to set up and customize personal and brand profiles and pages, strategies for engaging followers, and tips for monitoring engagement and growth. The goal is to educate on best practices for using Facebook as a public relations and social media tool.
Facebook for Business 101: Cost Effective Marketing Using FacebookMike Gingerich
Facebook is here to stay and it is growing rapidly as a legitimate and cost effective platform that your business should be represented on and from which you can market your products and services. These are slides from a seminar we presented on Facebook for Business.
This document provides guidance on using Facebook to promote music and sell more music. It discusses setting up an artist or band page rather than a personal profile, customizing the page with a profile photo and URL, engaging fans with unique and serialized posts that ask questions, and using events and ads to promote shows and music. The goal is to build relationships and encourage engagement and sharing to spread awareness of the music.
Why You Need to be on Facebook - Digital Dealer MagazineRalph Paglia
The document discusses how several automotive dealerships, including Sage Automotive Group and Galpin Ford, have leveraged social media platforms like Facebook and Twitter to connect with customers and increase sales. Sage Automotive Group was one of the first dealerships on Facebook, though it took some back-and-forth with Facebook to establish a business page, and the dealership has seen responses to promotions within minutes of posting on social sites. The document advocates that dealerships should encourage salespeople to set up personal social media profiles linked to the dealership's pages to further expand their online reach.
Workshop - How I start my company’s Social Media Plan?salomon dayan
Summarize several articles on how to set and what to consider for a Social Media plan/strategy.
Includes what marketers need to know about social media.
Thanks to all the resources and sources
The organization's goal is to educate visitors about home gardening and its benefits. A new website launched incorporating social features and live user content. While this improved engagement, navigation tabs were confusing. Recommendations include clearer tab labels and reducing banners to allow more contact/social media links. The site gets consistent traffic, with a peak when the founder was featured on a TED Talk. Most visitors spend little time on the site. Grouping related content could encourage longer browsing. The top traffic sources are Google, a prominent Italian blog, and the organization's Facebook page. Keywords are mostly how-to searches for gardening and cooking topics. The homepage gets the most views but also exits. Individual pages should link to more pages to
FK Diamonds is an independent diamond broker in Cincinnati, Ohio that specializes in quality certified loose diamonds. The company's brand strategy is for FK Diamonds to become customers' "diamond guy" by engaging with them personally. The brand follows the "Creator" archetype, with the goal of realizing visions through creativity. FK Diamonds' mission is to provide an elegant shopping experience for diamonds at a lower cost than larger retailers, while creating personalized jewelry. The brand aims to tell the story of how it can help with engagement rings through its diamond expertise.
This document discusses issues with democracy and voting systems. It explains that when there are three or more options, the Condorcet method of pairwise voting can result in paradoxes where the outcome depends on the order of votes. It also discusses Arrow's Theorem, which shows that no voting system can simultaneously meet criteria like unanimity and independence of irrelevant alternatives. The document argues that agenda manipulation is possible in legislative and electoral systems since outcomes can be influenced by which issues are emphasized.
FK Diamonds Social Media Marketing PlanBrian Tudor
FK Diamonds is an independent diamond broker that needs to focus its marketing efforts on social media rather than traditional media. The target audience for diamonds is online using social media. FK Diamonds will need to build a strong online community on Facebook and other social media platforms by creating engaging, creative content that their audience wants in order to grow their business and sell diamonds.
Telefonische bereikbaarheid is voor uw bedrijf van groot belang. Uw telefooninstallatie moet betrouwbaar, functioneel en gebruikersvriendelijk zijn. En toch accepteert u momenteel de vele beperkingen die uw traditionele telefooncentrale heeft. Bovendien betaalt u veel te veel. Ieder dag weer!
123Telcom exploiteert daarom in Nederland een eigen telefonienetwerk, volledig ingericht met techniek die is ontwikkeld vanuit Universiteit Twente. Dit garandeert niet alleen de hoogste kwaliteit, maar levert u ook een fors kostenvoordeel op. Bovendien rekent deze vorm van telefonie af met alle beperkingen van traditionele installaties. De besparing op de maandelijkse rekening ligt gemiddeld op 30% tot 50%.
Belt u nog met een 'ouderwetse centrale' en over koperlijnen (ISDN). Omdat dit beter en betrouwbaarder is dan VOIP? Accepteert u daarom de enorme beperkingen in vrijheid, flexibiliteit en torenhoge rekeningen? 123Telcom biedt een alternatief.
Geen VOIP (zoals Skype) en geen traditionele telefonie (zoals KPN), maar zogenaamde 'hosted telefonie'. Uw verouderde centrale kan letterlijk de deur uit. Uw telefoontoestellen maken rechtstreeks 'door' het internet via een beveiligde verbinding contact met onze hypermoderne softwarecentrales die in twee beveiligde locaties in Nederland staan. Deze centrale is altijd bereikbaar voor extern telefoonverkeer!
Via internet kunt u zelf inloggen op uw telefooncentrale en bepalen hoe en wanneer u bereikbaar wilt zijn. Altijd en overal, zonder enige kennis van techniek of programmering. Zo simpel wordt het beheer van telefonie. En dat met ongekende mogelijkheden!
Facebook is the world's largest social network with over 300 million monthly active users. It has become a major platform for advertising, with Facebook's share of US display ad views increasing from 1.8% to 14.7% from January to August 2009. The document discusses how companies can use Facebook to humanize their brand, monitor their brand, provide customer service, build loyalty, collaborate, conduct public relations, network, share thought leadership, and acquire customers. It provides examples of companies like Vitaminwater that have used creative Facebook applications to engage customers.
This document provides an overview and guide for using Facebook Pages to promote businesses. It discusses how Facebook Pages allow businesses to interact with customers, build a fan base, run promotions and sell products. The document then gives best practices for using Facebook Pages, including making the page personal, updating it frequently, harnessing the power of the News Feed, choosing useful applications, and promoting the page through Facebook ads. It also provides instructions on setting up and managing a Facebook Page.
Facebook Pages: The Insider's Guide to Viral Marketing discusses how Facebook Pages allow businesses to build consumer bases, sell products, run promotions, and interact with customers. It notes that 70% of viral marketers report increased brand awareness through social marketing campaigns on Facebook. With over 70 million active users, Facebook is a leading social utility where hundreds of thousands of brands, retailers, and other organizations have Pages to engage with consumers.
Using Facebook To Promote Your Food-related BusinessSarah Page
This document provides an overview of using Facebook to promote a food-related business. It discusses reviewing social media platforms and creating a social media strategy, then focuses on the basics of Facebook including statistics on its users and benefits for businesses. It also covers setting up a Facebook page, scheduling posts, integrating social media with a website, using visual content and advertising on Facebook. The presentation aims to help businesses understand and make the most of promoting themselves on Facebook.
Get Social with StarBuzz Social Web Community StarBuzz Weekly
This document summarizes the social media marketing services of Meena Chopra and StarBuzz Community Network. They offer services including blog creation and posting, optimizing Facebook pages and profiles, growing Twitter followers, video uploads to YouTube, and more. Their reach spans over 8 million people across various platforms. Statistics are provided showing large numbers of fans and followers for main Facebook pages and engagement metrics for videos and other content. A variety of work samples and portfolio items are displayed to showcase their work.
This document discusses strategies for businesses to monetize their presence on Facebook. It begins by providing background on the growth of Facebook from its founding in 2004. It then discusses reasons why businesses should promote themselves on Facebook, including protecting their brand from negative discussions, ranking highly in Google searches, and connecting directly with customers who spend over an hour per day on Facebook. Specific tactics are recommended for businesses to build their Facebook pages and leverage the platform.
On May 3rd, 2011 MakeMeReach explained how to set up a marketing strategy on Facebook at the conference of the Chamber of Commerce and Industry in Paris.
For people who was not present, let us show you our presentation in 7 points :
- Creation of a fan page
- What is a fan page and how to animate ?
- Applications and Viral Dynamics
- Efficient use of social plug-ins
- How communicate about its fan page ?
- Media campaigns
- Community Management
Facebook has grown tremendously since its founding, now with over 800 million users uploading photos and videos each month. However, it has faced significant privacy and business model issues. Facebook's initial Beacon program that shared user purchase information without consent caused a backlash. While the site provides valuable user data for advertisers, skepticism remains that Facebook can convert high traffic into sustainable revenue streams given user hostility over privacy and the immersive user experience making ads less effective. Facebook continues working to strengthen its privacy policies and identify business opportunities like e-commerce to profit from its massive user base.
The document provides information on using Facebook effectively for businesses and organizations. It discusses key Facebook facts and statistics, how to set up and customize personal and brand profiles and pages, strategies for engaging followers, and tips for monitoring engagement and growth. The goal is to educate on best practices for using Facebook as a public relations and social media tool.
Facebook for Business 101: Cost Effective Marketing Using FacebookMike Gingerich
Facebook is here to stay and it is growing rapidly as a legitimate and cost effective platform that your business should be represented on and from which you can market your products and services. These are slides from a seminar we presented on Facebook for Business.
This document provides guidance on using Facebook to promote music and sell more music. It discusses setting up an artist or band page rather than a personal profile, customizing the page with a profile photo and URL, engaging fans with unique and serialized posts that ask questions, and using events and ads to promote shows and music. The goal is to build relationships and encourage engagement and sharing to spread awareness of the music.
Why You Need to be on Facebook - Digital Dealer MagazineRalph Paglia
The document discusses how several automotive dealerships, including Sage Automotive Group and Galpin Ford, have leveraged social media platforms like Facebook and Twitter to connect with customers and increase sales. Sage Automotive Group was one of the first dealerships on Facebook, though it took some back-and-forth with Facebook to establish a business page, and the dealership has seen responses to promotions within minutes of posting on social sites. The document advocates that dealerships should encourage salespeople to set up personal social media profiles linked to the dealership's pages to further expand their online reach.
Workshop - How I start my company’s Social Media Plan?salomon dayan
Summarize several articles on how to set and what to consider for a Social Media plan/strategy.
Includes what marketers need to know about social media.
Thanks to all the resources and sources
The organization's goal is to educate visitors about home gardening and its benefits. A new website launched incorporating social features and live user content. While this improved engagement, navigation tabs were confusing. Recommendations include clearer tab labels and reducing banners to allow more contact/social media links. The site gets consistent traffic, with a peak when the founder was featured on a TED Talk. Most visitors spend little time on the site. Grouping related content could encourage longer browsing. The top traffic sources are Google, a prominent Italian blog, and the organization's Facebook page. Keywords are mostly how-to searches for gardening and cooking topics. The homepage gets the most views but also exits. Individual pages should link to more pages to
FK Diamonds is an independent diamond broker in Cincinnati, Ohio that specializes in quality certified loose diamonds. The company's brand strategy is for FK Diamonds to become customers' "diamond guy" by engaging with them personally. The brand follows the "Creator" archetype, with the goal of realizing visions through creativity. FK Diamonds' mission is to provide an elegant shopping experience for diamonds at a lower cost than larger retailers, while creating personalized jewelry. The brand aims to tell the story of how it can help with engagement rings through its diamond expertise.
This document discusses issues with democracy and voting systems. It explains that when there are three or more options, the Condorcet method of pairwise voting can result in paradoxes where the outcome depends on the order of votes. It also discusses Arrow's Theorem, which shows that no voting system can simultaneously meet criteria like unanimity and independence of irrelevant alternatives. The document argues that agenda manipulation is possible in legislative and electoral systems since outcomes can be influenced by which issues are emphasized.
FK Diamonds Social Media Marketing PlanBrian Tudor
FK Diamonds is an independent diamond broker that needs to focus its marketing efforts on social media rather than traditional media. The target audience for diamonds is online using social media. FK Diamonds will need to build a strong online community on Facebook and other social media platforms by creating engaging, creative content that their audience wants in order to grow their business and sell diamonds.
Telefonische bereikbaarheid is voor uw bedrijf van groot belang. Uw telefooninstallatie moet betrouwbaar, functioneel en gebruikersvriendelijk zijn. En toch accepteert u momenteel de vele beperkingen die uw traditionele telefooncentrale heeft. Bovendien betaalt u veel te veel. Ieder dag weer!
123Telcom exploiteert daarom in Nederland een eigen telefonienetwerk, volledig ingericht met techniek die is ontwikkeld vanuit Universiteit Twente. Dit garandeert niet alleen de hoogste kwaliteit, maar levert u ook een fors kostenvoordeel op. Bovendien rekent deze vorm van telefonie af met alle beperkingen van traditionele installaties. De besparing op de maandelijkse rekening ligt gemiddeld op 30% tot 50%.
Belt u nog met een 'ouderwetse centrale' en over koperlijnen (ISDN). Omdat dit beter en betrouwbaarder is dan VOIP? Accepteert u daarom de enorme beperkingen in vrijheid, flexibiliteit en torenhoge rekeningen? 123Telcom biedt een alternatief.
Geen VOIP (zoals Skype) en geen traditionele telefonie (zoals KPN), maar zogenaamde 'hosted telefonie'. Uw verouderde centrale kan letterlijk de deur uit. Uw telefoontoestellen maken rechtstreeks 'door' het internet via een beveiligde verbinding contact met onze hypermoderne softwarecentrales die in twee beveiligde locaties in Nederland staan. Deze centrale is altijd bereikbaar voor extern telefoonverkeer!
Via internet kunt u zelf inloggen op uw telefooncentrale en bepalen hoe en wanneer u bereikbaar wilt zijn. Altijd en overal, zonder enige kennis van techniek of programmering. Zo simpel wordt het beheer van telefonie. En dat met ongekende mogelijkheden!
Music videos have evolved from simply promoting songs to artistic short films that push creative boundaries and encourage viewer interaction. Lady Gaga's "Paparazzi" and OK Go's "Here It Goes Again" use innovative visuals and storytelling to engage audiences. Fans now actively generate and share content through social media, fueling a consumer-generated media movement where the line between professional and amateur is blurred.
An integrated internet marketing plan provides benefits such as consistent messaging across channels to deliver a continuous brand experience, more efficient processes through centralized approval, and improved ROI through planning and managing the entire online marketing process. It also allows for cross-channel measurement and attribution to understand how different channels contribute to conversions, and better optimization by sharing campaign data.
The document discusses preserving the faces of historic men and mothers from the country. The speaker regarded themselves as obligated from the beginning to their country to maintain the images of its important male and female figures from the past. In 3 sentences or less, the document is about someone's view that they had a duty to their nation to keep the likenesses of notable past men and women.
User Acquisition Presentation from the Merkle CRM Summit Brian Tudor
When I was at LasikPlus I was asked to speak at the 2012 Merkle CRM Summit in New Orleans about how LasikPlus was using digital marketing, social media and mobile marketing to acquire new patients. This is that presentation.
Social media is an important tool for connecting with customers and generating awareness of products like System z. It allows one-to-one engagement with an online community. Most people now use social networks more than email. System z currently has a presence on LinkedIn, Facebook, and Twitter, but needs more engaging content and measurement of awareness to grow its online community. Tools can track social media impact and the company can learn from how others have succeeded in social media.
Internet Public Relations Distribution StrategyBrian Tudor
Brian Tudor creates an Internet Public Relations Distribution Strategy for FK Diamonds for his Strategic Internet Public Relations calls at Full Sail University
Brian Tudor Discusses his Search Engine Marketing Strategy for Cincinnati Internet Marketing and Social Media Training company Boot Camp Digital http://bootcampdigital.com
The document summarizes a technical seminar presented by Sandesh Pradhan of Aplab Limited on uninterrupted power supply (UPS) systems. Aplab is India's largest private electronics manufacturer. UPS systems provide backup power between the utility network and critical loads to protect against power disturbances. There are two main types of UPS systems - offline UPS briefly interrupt power during outages while online UPS provide constant regulated output without interruption. The seminar discussed UPS principles, components like rectifiers and inverters, and configurations including isolated redundant and distributed parallel setups.
Social media workshop: part two - Matthew Wallis, Senior Vice President Sales...Demand Generation Summit
With or without our help, communities of interest are forming around categories and products – and even our brands. This session, led by Wendy Tarr of IBM and Matthew Wallis of Quark, looks at how to get the most out social media and how much influence you can (and should) have:
Matthew shares Quark’s experience of building a new community using social media.
www.demandgenerationsummit.com
The document discusses using Facebook for business and marketing purposes. It provides information on building a Facebook page, promoting a page, and using social ads. Key topics include how to define goals for a Facebook page, the differences between official pages, community pages, and groups, how to create and manage a page, and tools for monitoring page performance.
The document discusses how social media, specifically Twitter, can be used effectively for business purposes. It begins by defining social media and its importance. Several statistics are provided about the growth and usage of popular social media sites like YouTube, Twitter, and Facebook. The rest of the document provides guidance on setting up and using a Twitter account for business, including creating a profile, finding people to follow, engaging with your community through questions and retweets, and using tools to help manage resources. Examples are given throughout on how businesses can leverage Twitter for objectives like PR, promotions, customer service, and building authority.
The document provides an overview of using social media to attract clients as an investment advisor. It discusses how investors are increasingly using social media and the importance of advisors developing an online presence. It offers five tips: create profiles on key networks like LinkedIn and populate them with consistent information; make smart connections to generate referrals; listen and learn from others in your industry; claim your online search results to control your brand; and proceed with caution while being authentic and value-added. Case studies are presented of advisors successfully using social media. The presentation concludes by highlighting online resources and taking questions.
The document provides tips for effectively using social media for businesses. It discusses an overview of social platforms, how search engine marketing and social media are converging, using social media for recruiting, and developing an online strategy within a 40 hour work week. Key platforms like Facebook, Google+, LinkedIn, Twitter, YouTube and blogging are explained in terms of their uses and features.
This document provides a social media strategy for Flint Engines to engage their target audiences of equipment operators, owners, renters, and buyers. It identifies key social media channels like LinkedIn, YouTube, Facebook, blogs and online communities. For each channel, it outlines objectives, content strategies, and metrics for measuring success. The goal is to establish Flint Engines as an industry thought leader and grow brand awareness among current and potential customers through relevant and engaging content across multiple social media platforms.
MavenClickZ is a digital advertising agency that provides social media solutions to help companies like Cuesent. They discuss key benefits of social media like reaching target audiences and building relationships. The document outlines social media platforms like Facebook, Twitter, LinkedIn and strategies for each including posting regularly and engaging with followers. MavenClickZ proposes a month-long social media campaign for Cuesent including activities on multiple platforms and reporting metrics like followers and website stats. They provide costs and examples of work with other clients.
This document discusses strategies for using Facebook pages to build brands. It includes segments of top page types, fans per page data, and SWOT analyses of pages' strengths, weaknesses, opportunities, and threats. Brand positioning, architecture, touchpoints, experiences, and campaigning are examined. Competitors like Twitter and Myspace are also reviewed. The goal is to provide insights into effectively utilizing pages to engage customers and create awareness for a brand on Facebook.
How to Use Social Media to Engage & Build Your BusinessPatsy Stewart
Social Media Workshop for Nelson County Small Business Development Center & Economic Development Authority presented by Patsy Stewart, Social Buzz Lab.
Social Media Workshop at Jordan UniversityDigiArabs
The document provides information about social media platforms and best practices for using them. It discusses major platforms like Facebook, Twitter, LinkedIn and Pinterest. For each platform, it provides key statistics on user numbers and growth. It also offers tips for businesses on how to engage audiences and create effective content for each channel, such as posting at peak hours, using questions to generate discussion, and focusing on stories and visual content for Pinterest.
The Convergence of Search Marketing and Social Media – What You Need to KnowSite-Seeker, Inc.
Brian Bluff presented on the convergence of search marketing and social media. He discussed how search and social media have converged, with search traffic being steady and social traffic being more event driven. He provided best practices for using key social media platforms like Facebook, Google+, LinkedIn, Twitter, and YouTube for business purposes. He also discussed how to measure the ROI of various marketing initiatives and the importance of developing an ideal internet marketing program with clear vision, metrics, strategies, and actions.
This document provides an overview of developing a social media strategy for business. It recommends beginning by updating your website, improving SEO, and researching competitors. Then establish guidelines, decide on platforms, and enlist resources to help. Train employees and test platforms before evolving your strategy based on results. The goal is to engage followers, respond quickly, and handle negative reviews positively. An upcoming class will cover building an editorial strategy and engaging followers on social profiles.
Branding you and your business across Social Media platforms, some WordPress plugins to use, basic uses & tips for popluar social media sites such as Facebook, Twitter, Linkedin, Pinterst, YouTube.
ASR August 14, 1020 - Leveraging the Power of Social MediaSage Island
Presented by: Mike Duncan, Sage Island Marketing Agency and Danny Keith, Santa Cruz Skate and Surf Shop
Over the last few years, social media platforms like Facebook and Twitter have gone from college networking sites to marketing powerhouses. Businesses today tap into Facebook to reach their audience in more targeted, local, and efficient ways than ever before. This seminar, presented by Danny Keith, owner of the Santa Cruz Skate and Surf Shop, and Mike Duncan CEO of Sage Island, teaches the latest tactics and applications that elevate social media from self promotion sites to professional lead generating tools.
The document discusses social media platforms for non-profits. It provides overviews of Facebook, LinkedIn, and Twitter, explaining how each can be used by non-profits. Facebook tools covered include personal profiles, pages, groups, events, ads and insights. LinkedIn features include personal and company profiles, groups, and events. Twitter basics like tweets, followers and hashtags are also outlined. Other platforms mentioned are YouTube, SlideShare and Picasa.
This document discusses using social media for brand awareness and marketing. It defines social media as content created using accessible publishing technologies. It outlines major social media types like blogging, microblogging, photo sharing, and discusses why companies should use social media given customers are discussing brands online. It provides a 4 step process: 1) listen to conversations, 2) join relevant networks, 3) participate in discussions, and 4) create engaging content. Specific social networks like Facebook and Twitter are also outlined with tips for business use and monitoring brands.
This document discusses various social media platforms and how businesses can utilize them. It covers major platforms like Facebook, LinkedIn, Twitter, YouTube and blogs. It provides tips on using each platform effectively such as posting engaging content, monitoring conversations, cross-promoting across channels and measuring analytics. The document also discusses reviewing sites, photo sharing, professional networking and using social bookmarking and RSS feeds to engage customers.
An introduction to the most popular social media tools today: LinkedIn, Facebook, Twitter, blogs, local search, and online review sites. Learn what you use each one for to promote your business.
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ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...PECB
Denis is a dynamic and results-driven Chief Information Officer (CIO) with a distinguished career spanning information systems analysis and technical project management. With a proven track record of spearheading the design and delivery of cutting-edge Information Management solutions, he has consistently elevated business operations, streamlined reporting functions, and maximized process efficiency.
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Throughout his career, he has taken on multifaceted roles, from leading technical project management teams to owning solutions that drive operational excellence. His conscientious and proactive approach is unwavering, whether he is working independently or collaboratively within a team. His ability to connect with colleagues on a personal level underscores his commitment to fostering a harmonious and productive workplace environment.
Date: May 29, 2024
Tags: Information Security, ISO/IEC 27001, ISO/IEC 42001, Artificial Intelligence, GDPR
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Find out more about ISO training and certification services
Training: ISO/IEC 27001 Information Security Management System - EN | PECB
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Article: https://pecb.com/article
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Walmart Business+ and Spark Good for Nonprofits.pdfTechSoup
"Learn about all the ways Walmart supports nonprofit organizations.
You will hear from Liz Willett, the Head of Nonprofits, and hear about what Walmart is doing to help nonprofits, including Walmart Business and Spark Good. Walmart Business+ is a new offer for nonprofits that offers discounts and also streamlines nonprofits order and expense tracking, saving time and money.
The webinar may also give some examples on how nonprofits can best leverage Walmart Business+.
The event will cover the following::
Walmart Business + (https://business.walmart.com/plus) is a new shopping experience for nonprofits, schools, and local business customers that connects an exclusive online shopping experience to stores. Benefits include free delivery and shipping, a 'Spend Analytics” feature, special discounts, deals and tax-exempt shopping.
Special TechSoup offer for a free 180 days membership, and up to $150 in discounts on eligible orders.
Spark Good (walmart.com/sparkgood) is a charitable platform that enables nonprofits to receive donations directly from customers and associates.
Answers about how you can do more with Walmart!"
Leveraging Generative AI to Drive Nonprofit InnovationTechSoup
In this webinar, participants learned how to utilize Generative AI to streamline operations and elevate member engagement. Amazon Web Service experts provided a customer specific use cases and dived into low/no-code tools that are quick and easy to deploy through Amazon Web Service (AWS.)
Main Java[All of the Base Concepts}.docxadhitya5119
This is part 1 of my Java Learning Journey. This Contains Custom methods, classes, constructors, packages, multithreading , try- catch block, finally block and more.
How to Setup Warehouse & Location in Odoo 17 InventoryCeline George
In this slide, we'll explore how to set up warehouses and locations in Odoo 17 Inventory. This will help us manage our stock effectively, track inventory levels, and streamline warehouse operations.
2. FK Diamonds Internet PR Strategy
FK Diamonds is a small independent diamond broker with a limited
budget for public relations and advertising, focused on the Greater
Cincinnati are of southwest Ohio.
• FK Diamonds will focus mainly on Internet channels (social media
and syndication) to spread their company and brand messages.
• FK Diamonds will utilize business relationships and professional
memberships to assist in offline efforts
• A Do-it-Yourself PR campaign is an must for a small business
owner with limited staff
3. FK Diamonds’ PR Distribution Channels
Distribution Channels: Social Media Channels:
• Pitchengine.com • Twitter
• Networked Blogs • Facebook
• Corporate Blog • YouTube
• Cincinnati Chamber of Commerce • LinkedIn
• Corporate Press Room • Flickr
• Sport Talk Radio Ad
5. Pitchengine.com
• Let’s you easily include images, • Create social content that is more
video, links and more at no engaging (Readers view
additional cost Pitchengine Pitches longer than
traditional press releases by PR
• Enables readers to interact with Newswire, BusinessWire and PR
you and your Pitch™ long after it’s Web. (source: alexa.com)
been published
• Display your news, twitter stream,
• Helps you broaden your audience youtube channel and flickr gallery
beyond the journalist to reach automatically in one place with a
bloggers, investors, consumers and Pitchengine newsroom
other influencers on the social web
• Helps you eliminate the press kit
• We don’t brand your content with and move your entire PR platform
our giant header and links like to one place
wire services do. It’s your press
release!
6. Corporate Blog
• Utilizing a corporate blog FK Diamonds will be able to position themselves as experts in their field (independent
diamond broker) and can share industry news, company news and events.
• FK Diamonds will need to blog at least twice a week in order to create enough content to be pushed out though the
Networked Blogs tool to their linked Facebook fan page.
• Another tool FK Diamonds can use to help distribute their blog posts to to make sure whenever they are visiting an
industry, wedding or bridal blog of some sort to make sure they comment at the end of each blog they read, leaving a
link back to their own blog.
Networked Blogs
• NetworkedBlogs.com is an extension of the NetworkedBlogs Facebook Application to make our
user-generated blog directory accessible outside Facebook and provide more exposure to our blogs.
7. Cincinnati Regional
Chamber of Commerce
• Cincinnati Regional Chamber of Commerce Membership Listing
• More Exposure. Advertising discounts with Enquirer Media, The Business Courier and
Cincinnati Magazine
• This will give FK Diamonds an in, to have a relationship with local reporters and other
Chamber members, include bloggers from around Cincinnati (Soapbox, Girlfriendology
and more). This will be FK Diamonds’ the primary method for traditional PR campaign
to go along with their offline ads on local Cincinnati sports talk radio.
8. Corporate
Pressroom
• FK Diamonds’ Pressroom will be housed at http://fkdiamonds.com, and will
be a repository for all brand and corporate PR efforts. This will include a live
Twitter feed, links to their blog posts with RSS and social media sharing
capabilities, links to social media/online/traditional press releases, links to
industry news stories and updates and a place for both video and text
company testimonials and reviews from FK Diamonds’ customers.
• The FK Diamonds’ Pressroom will also include Share This links for visitors to
share releases, videos, images and events through sites like Digg, Twitter and
Delicious. This will increase the distribution potential beyond FK Diamonds’
existing network of customers, business partners and friends & followers.
9. Non-Social Media PR Metrics
FK Diamonds will measure their Internet PR Non-Social Media Strategy using these metrics:
FK Diamonds Non-Social Media Metrics
Objective Tools Metrics
FK Diamonds Search Terms Google Analytics Keyword Analytics: Cincinnati
Engagement Rings, Cincinnati
Loose Diamonds, Cincinnati
Diamond Broker
FK Diamonds Brand Mentions Google Reader Amount of articles and mentions
(news articles, user comments Search returned using Google Reader
and blog posts) Addictomatic.com Number of results when using
Google, Yahoo! or Bing for
search
Monitoring Addictomatic.com
for mentions across the Social
Web
RSS Subscriptions to FK Diamonds’ Feedburner Number of new subscriptions
Corporate Press Room and Blog each month
Overall Website, Blog and Google Analytics Number of unique visitors and
Press Room Traffic page views each month
10. “Consumers want more social
media interaction with companies”
Social Media
Distribution
11. Social Media
Distribution
• FK Diamonds will focus on Twitter, and YouTube as the main creative
channels syndicating the material posted on these sites to all of their other
social media communities.
• Using the social media buckets on the following slides FK Diamonds will
provide content and an opportunity to have others join in the conversation
about why FK Diamonds is the brand for them to follow.
• The conversation will encourage FK Diamonds’ to become brand evangelists
and spread the message and importance of the brand, company and owner.
• The FK Diamonds’ social media community is designed to work hand and
hand with their Word of Mouth marketing style for community members to
easy share updates (links, videos & blog posts).
12. “ Tw
Bra itter
nds Rul
Twitter Facebook
'” ed
by
Per
s ona
l Vo
ices
,N
ot
• Using Twitter will allow FK Diamonds to post quick • Like Twitter, FK Diamonds’ Facebook fan page will be used
messages, news and links important to FK Diamonds and for posting quick messages, news and links important to the
their business in real-time directly to their followers. By brand, company and owner. Facebook will also be the main
using tools available on Twitter FK Diamonds will be able tool for interacting directly with fans/friends/clients, by
to utilize industry hashtags (i.e. #diamonds, #engagement replying directly to posts and inquiries. Another benefit to
#jewelry and #fkdiamonds) to reach beyond their own Facebook, it is a great place to embed video testimonials from
network. Using keywords in Tweets will help FK past customers about their great experience purchasing
Diamonds’ updates to be recognized and syndicated by diamond jewelry from FK Diamonds.
Twitterbots.
• FK Diamonds update schedule for Facebook will be tied to
• There are many third-party Twitter clients available (i.e. their Twitter and Networked Blogs feed. As those two feeds
Hootsuite, CoTweet, .ect) using these kinds of programs FK are updated those updates will be pushed to Facebook.
Diamonds can set up Tweets in advance to set up a • Another benefit for using Facebook is the addition of user
schedule when Tweets go out to insure the FK Diamonds generated content to be seen by fans, visitors and clients alike.
brand message is heard 24 hours a day, seven days a week.
• Facebook will be a community hub allowing friends/fans to
• Twitter will be the primary microblogging feed and will be see syndicated marketing and branded messages from all of
synchronized with Facebook and LinkedIn to update the FK Diamonds’ social media communities
FK Diamonds Fan and Company Profile pages.
13. YouTube LinkedIn
• YouTube will be FK Diamonds home for all videos on • Becoming active in the LinkedIn community, FK
the web, by creating a channel and tagging all posted Diamonds will be able to share their network with a
videos FK Diamonds will be able take advantage of large number of industry professionals and potential
YouTube’s search engine. customers by posting to industry and local group
• FK Diamonds would benefit from setting up a video discussion boards, answering industry questions and
release schedule so channel subscribers are able to keeping news up to date on their own company page.
anticipate updates and visit the channel accordingly. • Positioning themselves as industry leaders on
• Posting videos at least once a week about FK Diamonds’ LinkedIn FK Diamonds will be able to link their
brand message, loose diamonds and educating buyers, Twitter feed and blog to reach out to their LinkedIn
will also help build online awareness. community.
• Flickr.com will help FK Diamonds better distribute images of
Flickr
the jewelry. Using keywords in the description of each image
and proper tags, FK Diamonds will increase the findability of
their products.
• Having a Flickr community will help FK Diamonds to
distribute their images across the other social media
14. Social Media PR Metrics
FK Diamonds will measure their Internet PR Social Media Strategy using these metrics:
FK Diamonds Social Media Metrics
Quantitative Qualitative
Number of Posts User Comments
Activity: Update Frequency
What FK Diamonds initiates
Number of Comments Customer Sentiment
Interactivity: Number of Fans or Followers Learnings
FK Diamonds’ social media Number of Page Views Buzz
exchanges with community Amount of User Generated
Content
RSS Subscriptions
Number of Leads Customer Sentiment
Returns: Number of Sales Learnings
FK Diamonds’ financial based How Customer Service Issues Successes
revenue and cost metrics Are Handled Creating a Lasting Customer
Creating a Lasting Customer Relationship
Relationship
15. Conclusions
• FK Diamonds Can Build Awareness for the Company, Brand and Owner by using the this
Internet Public Relations Strategy
• Focusing on Social Media will give FK Diamonds a no-cost platform to spread their brand
message, company image and industry expertise across the Internet
• Using a radio ad, offline memberships, relationships and contacts (bloggers, journalist and
business partners) will allow FK Diamonds to have better control of the message sent to existing
and potential customers not in the digital space
• Owner Fred Koss will be able to position himself as a leader in his industry by following this
plan
• A DIY Strategy will allow owner Fred Koss to have complete control over any and all PR
campaigns to spread the message he wants to spread
• FK Diamonds’ efforts in the digital space will yield more conversions (customer contacts,
interaction and sales)