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FixNix Inc., 1 
Business Model
2 
FixNix Inc., 
SlNo 
Subject 
Slide No 
1 
Customer Segment 
3 
2 
Technologies Enterprises 
4 
3 
Value Proposition 
5 
4 
Channel 
6 
5 
Revenue Stream 
8 
6 
Key Activity 
9 
7 
Clients & Partner 
10 
8 
Our Pillars 
11 
Agenda
Customer Segment 
FixNix Inc., 3
Technologies for 
Enterprises 
Future 
FixNix Inc., 4
Value proposition 
FixNix Inc., 5
Channel 
lotsof channels, lotsof decisions… choose a few: 
PR 
Contest 
Biz Dev 
Direct Marketing 
Radio / TV / Print 
Dedicated Sales 
Telemarketing 
Email 
SEO / SEM 
Blogs / Bloggers 
Viral / Referral 
Affiliate / CPA 
Widgets / Apps 
LOLCats 
3 Things That Matter / To Measure : 
1.Volume 
2.Cost 
3.Conversion 
FixNix Inc., 6
Channel 
FixNix Inc., 7
Website Traffic unique 
visitors 
Engage visitors w 
2+ page views 
Started trial 
Engaged in 
trial 
Users 
Old School Marketing 
Dm , TV 
Mags 
Partners 
& 
channels 
Trade 
shows 
seminars 
Outbound 
Marketing 
Press 
Release 
Client & 
prospect 
enews 
PPC: 
Linked 
in, 
Adwor 
ds, 
Inbound Marketing 
Edito 
rials,b 
logs,F 
AQ 
Optimize 
SEO 
Social 
media 
Awareness Interest Traffic Engage Prospect Lead User 
Brand Interest % 
Traffic Rate % 
Engage Rate % 
Trial Rate % 
Lead Rate % 
Close Rate % 
Conversion 
Rate % 
Revenue Stream 
FixNix Inc., 8
Key Activity 
Automate GRC Modules 
•Audit Management 
•Risk Management 
•Policy Management 
•Incident Management 
•Asset Management 
•Vendor Management 
•Contract Management 
•Compliance Management 
•Control Management 
•Fraud Management 
•Training & Awareness 
•Whistle Blower / Hotline
Clients & Key Partners 
FixNix Inc., 10
FixNix Inc., 11 
Our Pillars 
ChiefNixerShanhasmanyaccolades,endorsements,accomplishmentsinhonorforhisservicetotheprojectmanagement&informationsecuritycommunityinhispastorganizations.Withmorethan10yearsofglobalmanagementexperienceincludingexperienceinGeneralManagementandSecurityArchitectureacrossMotorola,Microsoft,IBM&ReasoningGlobal. 
HehascompletedhispostgraduationM.TechCSEfromIIITHyderabadandjoinedMicrosoftasIntern.PostMicrosoft,ShanjoinedIBMwherehewassecuritylandscapeconsultantforCISOofclientsofIBM.AfterthathetookthemandatetosetupsecurityfunctioninastartupReasoningGlobalatHyderabadwhereinashortstinthehelpedthemmaturetheirsecurityprocesses,applicationarchitectureandmostimportantlythesecuritymindsetoftheemployees. 
Overtime,hismanagementskillshaveleapedtobecomeexceptionalinmanagingbusinesslineoperations,people,technologyandPMO. 
ShanmugavelSankaran
FixNix Inc., 12 
KunwarRohitashwa 
• Bachelor of Engineering 
•General Manager, Program Mangement 
•NaitionaleGovernaceDivision 
•Independent Consultant,ProgramManagement 
•Project Manager 
•Royal Bank of Scotland Group 
Senior Management Professional with 15 years of experience in Global IT Outsourcing Industry across all core functions of , Delivery, Operations and Strategy working in India, US and Europe. Strong background in Account Management, Delivery Management, Business Development and Program Management of large scale strategic engagements. Specialty in program managing large transformational proposals with strong innovation themes Consulted with various financial services clients to strategize global delivery strategy, operationalize “In- source” vs. “Outsource” decisions and execute comprehensive governance and metrics progrBFSI and eGovernancedomain experience through working on projects in various roles.
shan@fixRnix.in |www.fixnix.co | 0 8790 878 222 
Contact 
For sales enquiries 
sales@fixRnix.in 
0 9025 198 198 
1800-HEY-MJER

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New Business Model v1

  • 1. FixNix Inc., 1 Business Model
  • 2. 2 FixNix Inc., SlNo Subject Slide No 1 Customer Segment 3 2 Technologies Enterprises 4 3 Value Proposition 5 4 Channel 6 5 Revenue Stream 8 6 Key Activity 9 7 Clients & Partner 10 8 Our Pillars 11 Agenda
  • 4. Technologies for Enterprises Future FixNix Inc., 4
  • 6. Channel lotsof channels, lotsof decisions… choose a few: PR Contest Biz Dev Direct Marketing Radio / TV / Print Dedicated Sales Telemarketing Email SEO / SEM Blogs / Bloggers Viral / Referral Affiliate / CPA Widgets / Apps LOLCats 3 Things That Matter / To Measure : 1.Volume 2.Cost 3.Conversion FixNix Inc., 6
  • 8. Website Traffic unique visitors Engage visitors w 2+ page views Started trial Engaged in trial Users Old School Marketing Dm , TV Mags Partners & channels Trade shows seminars Outbound Marketing Press Release Client & prospect enews PPC: Linked in, Adwor ds, Inbound Marketing Edito rials,b logs,F AQ Optimize SEO Social media Awareness Interest Traffic Engage Prospect Lead User Brand Interest % Traffic Rate % Engage Rate % Trial Rate % Lead Rate % Close Rate % Conversion Rate % Revenue Stream FixNix Inc., 8
  • 9. Key Activity Automate GRC Modules •Audit Management •Risk Management •Policy Management •Incident Management •Asset Management •Vendor Management •Contract Management •Compliance Management •Control Management •Fraud Management •Training & Awareness •Whistle Blower / Hotline
  • 10. Clients & Key Partners FixNix Inc., 10
  • 11. FixNix Inc., 11 Our Pillars ChiefNixerShanhasmanyaccolades,endorsements,accomplishmentsinhonorforhisservicetotheprojectmanagement&informationsecuritycommunityinhispastorganizations.Withmorethan10yearsofglobalmanagementexperienceincludingexperienceinGeneralManagementandSecurityArchitectureacrossMotorola,Microsoft,IBM&ReasoningGlobal. HehascompletedhispostgraduationM.TechCSEfromIIITHyderabadandjoinedMicrosoftasIntern.PostMicrosoft,ShanjoinedIBMwherehewassecuritylandscapeconsultantforCISOofclientsofIBM.AfterthathetookthemandatetosetupsecurityfunctioninastartupReasoningGlobalatHyderabadwhereinashortstinthehelpedthemmaturetheirsecurityprocesses,applicationarchitectureandmostimportantlythesecuritymindsetoftheemployees. Overtime,hismanagementskillshaveleapedtobecomeexceptionalinmanagingbusinesslineoperations,people,technologyandPMO. ShanmugavelSankaran
  • 12. FixNix Inc., 12 KunwarRohitashwa • Bachelor of Engineering •General Manager, Program Mangement •NaitionaleGovernaceDivision •Independent Consultant,ProgramManagement •Project Manager •Royal Bank of Scotland Group Senior Management Professional with 15 years of experience in Global IT Outsourcing Industry across all core functions of , Delivery, Operations and Strategy working in India, US and Europe. Strong background in Account Management, Delivery Management, Business Development and Program Management of large scale strategic engagements. Specialty in program managing large transformational proposals with strong innovation themes Consulted with various financial services clients to strategize global delivery strategy, operationalize “In- source” vs. “Outsource” decisions and execute comprehensive governance and metrics progrBFSI and eGovernancedomain experience through working on projects in various roles.
  • 13. shan@fixRnix.in |www.fixnix.co | 0 8790 878 222 Contact For sales enquiries sales@fixRnix.in 0 9025 198 198 1800-HEY-MJER