SlideShare a Scribd company logo
Pay Per Click
Marketing
(720) 644-9213
Coloradodigitalexperts.com
Based in Denver, CO
Call-Only Ads
A Definitive Guide to Boost
Call-Through Rates
Starting from call extensions to call
tracking from the landing page and
now call-only ads, Google is
offering effective strategies to help
businesses drive their click-through
rates. One of the fastest and
easiest ways to connect with the
customers, call-only campaigns
make call driving and tracking
super simple.
Introduction
Phone ads or call-only ads are
designed to appear exclusively on
mobile devices and aim to
encourage searchers to call your
business. Unlike ad campaigns
that contain large amounts of
content for headlines and
descriptions, this PPC ad strategy
focuses more on your website link,
brand, and a large clickable phone
number.
Call-Only Ads
As the focus of digital advertising is
now shifting to smartphones, more
businesses are leveraging the
benefits of inbound phone calls to
help searchers understand their
products and services for driving
call-through rates.
Businesses that do not have strong
mobile websites, inbound calls can
be their most valuable
conversions.
Benefits
Open your AdWords dashboard and
navigate to the campaigns tab. Click
on the blue “+” button.
From the list of campaign types,
select the “Search Network”. Choose
the most important goal for your
PPC ad campaign. For call-only ads,
your goal must be a lead or sale-
specific. Select “Get phone calls”
and input the forwarding number that
you set up earlier on CallRail.
Create Call-Only Ads
Know secrets to boost your call-
through rates by optimizing your paid
search ads for more inbound calls.
Boost Engagements
Keep Your Bid
Higher
Focus on Call-
Centric
Keywords
Track Call-
Through Rate
& Call Quality
Analyze The
Caller
Experience
Retarget Calls
Boosting Tips
Tips for
Succeeding
with Your
Call-Only Ads
If you are in a
business that
converts many of
their customers over
the phone, call-only-
ads is the highly
effective PPC
strategy for your
business. Want to get
the best PPC
services in Denver,
CO? Contact
Colorado Digital
Experts today!
Contact Information
Colorado Digital Experts
ColoradoDigitalExperts.com (720)-644-9213 dt@coloradodigitalexperts.com 201 Milwaukee St #200,
Denver, CO

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Call only ads - a definitive guide to boost call-through rates

  • 1. Pay Per Click Marketing (720) 644-9213 Coloradodigitalexperts.com Based in Denver, CO
  • 2. Call-Only Ads A Definitive Guide to Boost Call-Through Rates
  • 3. Starting from call extensions to call tracking from the landing page and now call-only ads, Google is offering effective strategies to help businesses drive their click-through rates. One of the fastest and easiest ways to connect with the customers, call-only campaigns make call driving and tracking super simple. Introduction
  • 4. Phone ads or call-only ads are designed to appear exclusively on mobile devices and aim to encourage searchers to call your business. Unlike ad campaigns that contain large amounts of content for headlines and descriptions, this PPC ad strategy focuses more on your website link, brand, and a large clickable phone number. Call-Only Ads
  • 5. As the focus of digital advertising is now shifting to smartphones, more businesses are leveraging the benefits of inbound phone calls to help searchers understand their products and services for driving call-through rates. Businesses that do not have strong mobile websites, inbound calls can be their most valuable conversions. Benefits
  • 6. Open your AdWords dashboard and navigate to the campaigns tab. Click on the blue “+” button. From the list of campaign types, select the “Search Network”. Choose the most important goal for your PPC ad campaign. For call-only ads, your goal must be a lead or sale- specific. Select “Get phone calls” and input the forwarding number that you set up earlier on CallRail. Create Call-Only Ads
  • 7. Know secrets to boost your call- through rates by optimizing your paid search ads for more inbound calls. Boost Engagements
  • 8. Keep Your Bid Higher Focus on Call- Centric Keywords Track Call- Through Rate & Call Quality Analyze The Caller Experience Retarget Calls Boosting Tips Tips for Succeeding with Your Call-Only Ads
  • 9. If you are in a business that converts many of their customers over the phone, call-only- ads is the highly effective PPC strategy for your business. Want to get the best PPC services in Denver, CO? Contact Colorado Digital Experts today!
  • 10. Contact Information Colorado Digital Experts ColoradoDigitalExperts.com (720)-644-9213 dt@coloradodigitalexperts.com 201 Milwaukee St #200, Denver, CO