Five things I know about running a digital agency
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Hire talented people who enjoy learning and have a good sense of humor. Constantly learn and improve through training, industry events, and sharing resources to stay on top of the latest developments. Ensure every project is the agency's best work by being selective with clients and continuously refining your process. Promote your successes through awards, press releases, and events to tell your story and make connections. Maintain a fun work culture that drives creativity and energy.
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Douglas Crockford - Programming Style and Your Brain
Computer programs are the most complicated things that humans make. They must be perfect, which is hard for us because humans are not perfect. Programming is thought to be a “head” activity, but there is a lot of “gut” involved. Indeed, it may be the gut that gives us the insight necessary for solving hard problems. But gut messes us up when it come to matters of style. The systems in our brains that make us vulnerable to advertising and propaganda also influence our programming styles. This talk looks systematically at the development of a programming style that specifically improves the reliability of programs. The examples are given in JavaScript, a language with an uncommonly large number of bad parts, but the principles are applicable to all programming languages.
Kim Heras - So, You've Got an Idea
From an idea to a business is a long hard road. So you want to start off headed in the right direction. In this session, three successful entrepreneurs talk about starting out. Do you head out and look for funding from Angels, VCs, or crowdfund it via kickstarter? Do you need to throw in your day job, or your clients, or build something on the side? Is an incubator the right approach for you? Hear from those who’ve trod the path, and get the chance to ask them questions to help clarify which approach is best for you.
Arunan Skanthan - Roll Your own Style Guide
Arunan will rant be talking about his experiences of working with existing and legacy projects, that have poor or no documentation; why style patterns help you learn, do less tedious work, and make you a “rock– star” in the eyes of future developers of what you are working on now; and how to make your own style-guide framework.
Alan Downie and Matt Milosavljevic - BugHerd, the Incubator Experience
Incubators, locally and around the world are all the rage. From high profile Y-Combinator, to a number of local setups. But what are incubators all about? What can they do for you? And what’s the catch? Hear Startmate graduates Bugherd talk about their experiences, the highs, the lows, the dream and the realities.
Dave Orchard - Offline Web Apps with HTML5
There’s an old expression, that there are only 2 hard problems in computing: naming, cache invalidation and off-by-one errors. Building offline web apps is all about those hard problems. There are some different ways of storing stuff — such as html5 caching, html5 storage, sqllite, and even native stores such as contacts and calendars — and we’ll sing their praises. But the really hard problems are knowing what to store, whether the stuff is still good or needs refreshing, how much to store, how to resolve conflicts between the client and server, how to integrate with data-specific stores, all in a bewildering cacophony of network and storage limited devices. We’ll spend the bulk of our time on these hard problems, which is probably more useful than api description and sample code.
Dave Orchard is Mobile Architect at Salesforce.com and located in Vancouver, Canada. This means being involved in many mobile platforms, architectures, tools, technologies and APIs. Prior to that, he was a co-founder of Ayogo Games and focused on iPhone and ruby/merb/mysql based casual social games. Back further in the mists of time, he was the Web standards lead for BEA Systems for 7 years, including being elected three times to 2 year terms on the W3C Technical Architecture Group chaired by Sir Tim Berners-Lee.
Follow Dave on Twitter: @DaveO
Robby Ingebretsen - Get your game on: HTML5 for game building
You’ve seen a lot of demos, but is HTML5 really ready for primetime? We made an HTML5-based pool game with the explicit goal of creating an experience that defies your expectations for what a browser can do. In this session we’ll take you through the challenges and triumphs of working with this new technology. For the experienced HTML5 dev, we’ll share tips and tricks. For the rest of us, it will be a great primer on the exciting potential that HTML5 brings to the web.
Robby Ingebretsen is a user experience designer and developer with a singular purpose: making great ideas real. As the founder of Pixel Lab, a user experience consultancy that specializes in Silverlight, HTML5 and mobile technologies, he helps clients make cool stuff–the kind that needs the unique full-bodied blend of a little design love and a little engineering kung-fu.
Follow Robby on Twitter: @ingebretsen
Ross Boucher - Quality Control: Testing and debugging your apps
Developers have long been able to use an array of debugging, profiling and other testing tools to ensure application quality and performance. More recently, web developers have started to rely on increasingly sophisticated tools to help test their web sites and applications. But particularly in the mobile space, when developing sophisticated applications with web technologies, testing presents significant challenges.
Ross Boucher, one of the developers of Objective-J, the Cappuccino web application framework, the visual development tool Atlas, and 280 slides knows a thing or two about testing sophisticated applications developed using web technologies. In this session, he’ll share some of those secretes, and help you better test and debug your applications.
Juliette Melton - Mobile User Experience Research
Most user experience research takes place sitting behind a computer. And yet these days, most networked experiences are happening on mobile devices. Some common user experience research methods work well in a mobile environment — others don’t. In this talk, Juliette Melton will guide you through how to use some great existing research methods in a mobile context, how to incorporate some new (and fun!) methods into your arsenal, and propose next generation tools and services to make mobile user experience research even better.
Juliette has ten years of experience building, managing, and researching digital environments and is a human factors researcher based at IDEO in San Francisco. She’s deeply interested in the intersections between digital culture, learning, and communication. Her work has spanned a broad range of industries including social media, casual gaming, education administration, electronic publishing, corporate banking, computer hardware, and public health.
Community education — through workshops, lectures, and writing — is an important part of her work. Remote user experience methods, agile project management, and research program planning are frequent topics.
Juliette holds an MEd from the Technology, Innovation, and Education program at the Harvard Graduate School of Education where she focused on developing models for innovative networked learning applications. She also has a BA in Comparative Literature from Haverford College.
Follow Juliette on Twitter: @j
Lisa Herrod - The Age of Awareness
Inclusive design. It might sound like a rebranding exercise from the Web Acces si bility Marketing Team, but it isn’t. For years inclusive design and research prac tices have been applied to a wide variety of disci plines from indus trial design to the arts, the built envi ronment and more.
What can we learn from this? And how can we apply it to the digital envi ronment in which we work?
Social inno vation, service design and even augmented reality are now presenting real and inter esting oppor tu nities for us as tradi tional web prac ti tioners. Combined with inclusive design prac tices, this opens up a fantastic world of change for both us and the people for whom we design.
So starting with the web, we’ll rein vig orate our passion for diversity and inclusion. Let’s declare this The Age of Awareness!
Lisa is the Prin cipal User Expe rience consultant at Scenario Seven with over ten years of hands-on expe rience on the web. She has a back ground in standards based design and devel opment with the last 7 years focusing on design research, usability, acces si bility and user expe rience strategy.
Lisa believes in an inclusive, holistic approach to user expe rience design that permeates every layer of a site and every role on a team. Her clients range from small, non-profit organ i sa tions through to large multi na tionals such as Macquarie Bank, Microsoft, Sydney Opera House, Qantas and the Brooklyn Museum NYC.
Lisa is an expe ri enced lecturer and conference presenter having spoken at confer ences both locally and abroad in the UK, NZ and the US. She’s a sporadic blogger and a crazy lover of whippets, with two little ones of her own…
Follow Lisa on Twitter: @scenariogirl
Practising Web Standards in the Large
Web standards might be second nature to all of us here, but they don't always fly so easily in the enterprise. Obscure browsers and CIOs watching their bottom line can often leave a passionate development team feeling stifled. In this session we'll look at how a number of large scale websites successfully adopted new standards and opened their content to more audiences and devices than ever before. We'll explore techniques for deciding what client technologies to use on your projects, how to drive the adoption of newer techniques and how not to leave your audience behind. We'll even talk about how to make all of this possible with Internet Explorer in the room.
15 years in - Dan Hill
It is time for the practice of web development and design to broaden its horizons. How can the skills and experience we’ve acquired over the last 15 years of working on the internet be applied more broadly to, say, the design of cities, buildings, organisations, government and so on?
In a slightly foolhardy, ambitious talk, Dan will draw from his experience of leading design across the BBC’s websites, co-founding the global media product Monocle, working with projects like Lonely Planet, Channel 4, Urbis museum and the Spice Girls website, and now his current work with the multidisciplinary design consultancy Arup, where he helps design better cities, buildings and streets.
Dan will suggest that some of these core ideas - harnessing user-centred thinking with the sparks of individual insight, working with real-time data, separating content from presentation, multidisciplinary design-centred practice, enabling adaptation and hackability, balancing top-down intervention with bottom-up emergence, amongst others - might work effectively as core principles of service design, offering new ways to build, design, innovate and operate to services, products and organisations well outside of the Australian web industry’s traditional focus.
WCAG2 - Gian Wild
So WCAG2 - version 2 of the Web Content Accessibility Guidelines as set out by the W3C’s Web Accessibility Initiative - has been released as a Candidate Recommendation. What does that mean for Australia? There are many issues that were addressed in WCAG1 which have been left up to policy makers and developers in WCAG2. This session will highlight these issues and talk about what kind of impact they will have on your development and on your audience.
From testability, to cognitive disabilities, we’ll go into the nitty gritty differences between WCAG1 and WCAG2 and what you will need to know to make sure that your site isn’t a potential target for litigation. In addition to development principles, we’ll address the current state of play in Australia; what the Australian Human Rights Commission (AHRC) are doing and what each state has decided to do with WCAG2.
CSS Frameworks
This document discusses CSS frameworks and how to choose the right one. It begins by defining what CSS frameworks are, which is a set of tools, libraries, conventions and best practices that attempt to abstract routine tasks into reusable modules.
It then asks three questions: What do CSS frameworks do? How to choose a CSS framework? Are CSS frameworks pure evil? It discusses how frameworks provide resets, grids and other common components to standardize styles. When choosing a framework, considerations include popularity, documentation, flexibility and source code quality. While frameworks may seem to reduce control and introduce non-semantic classes, they provide large benefits in standardization and speed of development.
Kerry Taylor - Semantics & sensors
Semantic Web technologies, both those envisaged and those already realised, have the potential to benefit domains where issues such as volume, complexity and heterogeneity can overcome traditional techniques. Sensor networks are one such area where the application of semantics is indicated by scale, complexity, and the need to integrate over heterogeneous standards, sensors and systems for multiple purposes and multiple disciplines.
The Semantic Sensor Networks W3C Incubator is an international initiative to develop standards for sharing information collected by sensors and sensor networks over the Web, including an ontology for different types of sensing devices and their observations, and new approaches for the semantic markup of sensor descriptions and services that support sensor data exchange and sensor network management.
Kerry will describe the ongoing effort to increase the quality and reduce the cost of capturing environmental data, to address the growing demand for information about the environmental systems that support Australia’s agricultural, resource and process-based industries.
Boosting new media accessibility - Scott Hollier
This talk focuses on the efforts engaged by W3C and its members to promote and improve web standards and in particular HTML 5 with mechanisms to allow people with disabilities to access multimedia content, including audio and video.
Scott will present the current user experiences of accessibility and the challenges of getting uptake in government. This would include the take-up of W3C access standards within government, use of WCAG and ATAG by developers, the technical challenges of video-specific implementations of captioning and audio description, and ways in which such challenges can be better addressed through the involvement of Internet users.
Opening up social networks - Renato Iannella
Social Networks have been a world-wide phenomenon and their proliferation poses a pressing interoperability and usability challenge to both web users and service providers. Web users have different social networks accounts and utilise them in different ways depending on the context. For example, more friendly chat on FaceBook, more professional on LinkedIn, and a bit daring interaction on Hi5. Maintaining these multiple online profiles is cumbersome and time consuming and locks in the web user to a service provider. Also, sharing information and user-generated content is particularly challenging due to the obscure nature of privacy and rights management on social networks and the lack of awareness and transparency of such policies.
The W3C Social Web Incubator Group (XG) has been investigating these challenges with the purpose to define a number of new standards that can address the needs of the social web users and balance the needs from the servicer providers. This talk will look at the social profile portability needs and the policy (privacy and rights) directions needed to break down the “walled gardens” of social networks.
Licensed under Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 Unported (http://creativecommons.org/licenses/by-nc-nd/3.0/)
Douglas Crockford - Ajax Security
<p>Security design is an important, but often neglected, component of system design. In this session, Douglas Crockford, creator of Javascript Object Notation, will outline the security issues that must be considered in the architecture of Ajax applications.</p>
<p>The design of the browser did not anticipate the needs of multiparty applications. The browser’s security model frustrates useful activities and allows some very dangerous activities. This talk will look at the small set of options before us that will determine the future of the Web.<br />
During this session, attendees will:</p>
<ul>
<li>Learn why effective security is an inherent feature of good design;</li>
<li>Experience a real-time demo of a Ajax client/server system based on sound security principles</li>
<li>See how to apply secure design to rich web applications.</li>
</ul>
Jeffrey Veen - Designing our way through data
The hype around Web 2.0 continues to increase to the point of absurdity. We hear all about a rich web of data, but what can we learn from these trends to actually apply to our designs? You’ll take a tour through the past, present, and future of the web to answer these questions and more:
<ul>
<li>What can we learn from the rich history of data visualization to inform our designs today?</li>
<li>How can we do amazing work while battle the constant constraints we find ourselves up against?</li>
<li>How do we <em>really</em> incorporate users into our practice of user experience? </li>
</ul>
Nick Bolton - The evolution and commercialisation of online video
Internet video has come a long way from the postage stamp generic media player to the commercial success it is today.
This session looks at this journey, and examines the multitude of online video options available. We will look at content creation (simple single piece, to multi-platform, and user generated), distribution methods and publishing strategies.
Then once the video is published, how do you justify it (the ROI), commercialise it (leverage the content) and monetise it through syndication, advertising, sponsorship, or pay-per-view/subscription. There will be real time demos and case studies.
Designing The User Experience Curve
The document discusses designing user experiences and outlines 7 principles for creating optimal experiences:
1. Create a great first impression with attractive design.
2. Provide attentive service that anticipates user needs.
3. Allow for personalization and customization.
4. Pay attention to details.
5. Provide feedback to prevent frustration and manage expectations.
6. Make the experience fun through things like points and leaderboards.
7. Craft an environment like Starbucks or Virgin that enhances the overall experience.
More from Web Directions (20)
Douglas Crockford - Programming Style and Your Brain
Douglas Crockford - Programming Style and Your Brain
Alan Downie and Matt Milosavljevic - BugHerd, the Incubator Experience
Alan Downie and Matt Milosavljevic - BugHerd, the Incubator Experience
Robby Ingebretsen - Get your game on: HTML5 for game building
Robby Ingebretsen - Get your game on: HTML5 for game building
Ross Boucher - Quality Control: Testing and debugging your apps
Ross Boucher - Quality Control: Testing and debugging your apps
Nick Bolton - The evolution and commercialisation of online video
Nick Bolton - The evolution and commercialisation of online video
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Five things I know about running a digital agency
- 1. FIVE THINGS I KNOW ABOUT RUNNING A DIGITAL AGENCY
- 3. hire nice people, they are more fun to work with and generally better team players.
- 5. hire smart, highly skilled people that like solving problems.
- 7. hire inspired people that are somewhat perfectionists.
- 10. hire people who love learning.
- 13. hire people with a sense of humour ... it matters.
- 17. keep learning, or die. metaphorically speaking of course.
- 18. professional development time is just as important as client work.
- 20. industry events like this are really important for all team members.
- 22. provide and share books, industry journals, websites and other quality resources.
- 24. organise internal training days for outside specialists to come in or for cross pollination between diciplines.
- 27. make every project your best.
- 28. be firm with clients that want to make your work suck.
- 30. you’re only as good as your latest work, as far as the market is concerned.
- 32. take the kaizen approach.
- 36. if it’s your best, be proud of your work, whatever stage you’re at.
- 38. enter awards, it’s good for morale even if you don’t win.
- 40. send out press releases when you have a story to tell, don’t be shy.
- 42. attend industry events locally or globally, whether you’re a guest or speaker. connections matter.
- 44. rank well, post often, get social ... and all that shit you already know!
- 46. although they call it ‘work’, remember to have fun.
- 49. record and post the fun times, it’ll remind you it’s not all bad when you’re working your arse off.
- 51. make your own fun. no one will make it for you.
- 55. make your place of work as fun as possible.
- 59. play drives creativity and gives you energy to work, so it’s important!