This document discusses how brands should focus on building believers instead of just customers. It argues that believers will give brands their heart while customers just give money. It provides five ways to build an army of believers, including going the extra mile to provide excellent customer service, showing customers you genuinely care about them, involving users in product development to make them feel invested, being community-driven, and continuing to add more ways of engaging believers.

1. Why brands should
look for believers
instead of customers
@OluyomiOjo
An Ignite Talk at
AFRICA 2015

2. iPhone 5 london launch

4. Customers
will give you
their money

5. your brand’s
believers will give
you their heart

6. vs
Transactions relationships

7. The best and most
beautiful things in
the world cannot be
seen or even touched
- they must be felt
with the heart.
Helen Keller

8. customer
press
investor
employees
communities
influencers
evangelist
and more
{ ⊆believer
{

9. 5 ways to
build an army
of believers

10. FORGEt ABOUT
THE PRODUCT.
ASK THE QUESTION
“WHY ARE WE IN
BUSINESS?”
tHEN CONNECT WITH
PEOPLE WHO
LOVE YOUR WHY
1

11. give a lot
of damn
Go the extra mile to say words like:
THANK YOU, WE ARE SORRY, HOW CAN WE HELP?
we love you, we messed up, let’s fix it
2

12. show you
care. and
mean it
3

13. INVOLVE
your users
release products
in beta and let your
userS help you build it.
It becomes their own
4

14. be
community
driven
5

15. 6, 7, 8, 9, 10...
add yours

16. IMAGE CREDITS
www.juliewilkes.com
www.v3.co.uk
www.irishviews.com
www.helenkellerfoundation.org
www.image.ie
techcabal.com
@OluyomiOjo