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Scaling up your B2B
The document outlines a new approach to B2B marketing, emphasizing that businesses need to develop their own marketing capabilities instead of relying on external agencies for lead generation. It proposes a 90-day partnership with a Growth Transformation Director to help companies create and sustain their demand generation systems. The focus is on rapid testing, skills transfer, and empowering internal teams to drive marketing success independently.
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Scaling up your B2B
- 1. Hello... Scaling up your clever B2B? Thingsto do... HIRE AMARKETINGEXPERT(a really good one,not like last time)
- 2. Now… wait 6 monthsand see if ‘they work’ Tick tock... Tick tock... zzz...zzz...
- 3. Usually the leads they promisedon’t materialise. Now what? Start again… with another ‘expert’ or agency. more ticking... more tocking...
- 4.
- 5. Your expectations have gone up, inanticipation. You need these new leads. Eek indeed! Eek!
- 7.
- 8. We used tobe that agency. We wrote the book... Ok, books
- 9. Few agencies have successfullylaunched and grown more B2B propositions than us…
- 11. But those daysare over The world has changed... Why?
- 12. Old way = assumeyour product is exactly what the market wants and entrust a marketing expert or channel with your budget to reach them. Hope it works. Lean Start Up = learning what works by testing the product, message and channel - quickly and cheaply, then confidently investing your budget. Know it works.
- 13. 6 months =too long to wait for campaign results. Lean start up means we can (and you should too) learn what works in 6 days. 1 sigh...
- 14. “Marketing” now means creatingpull in many different channels We are super-experienced, pioneering what’s new and we’re not an agency so we’re all about low cost / no cost methods that work. 2
- 15. You probably sellsomething complex that most agencies will struggle with So outsourcing your strategic messaging to them is going to waste time 3 “Um, ok…” “We deliver world class solutions to enhance our clients’ cloud readiness and as an enabler to organisational optimisation!”
- 16. No one wantsto pay an agency for stuff that’s free or they can do themselves For example: A tweet costs £0.00. And some of your current team will be good at this already. We’ll turn their skills into your growth. 4
- 17.
- 18. They need help buildingtheir own marketing system. We believe businesses trying to scale don’t need a marketing agency. They need to learn to create demand themselves, forever. Brand Social media Graphic design Media relations Video PPC
- 19. You might callthis: (If you were feeling quite fancy) Growth
- 20. is the internalGrowth Transformation powerhouse. We: find and codify the approach that consistently wins new business and that’s unique to your proposition and market set up your message, systems and people to generate demand, today and forever re-energise your whole business with the knowledge and confidence by creating growth together, as we go.
- 21. So basically, create demandfor you and then enable you to sustain it without us.
- 22. We work withyou for three months. Focus, discover your ‘marketing machine’, run it once, teach you how to run it. Go. Then we go. See ya :)
- 23. Partner with one ofour growth transformation directors for 90 days. Your GTD will lead you through a fast, structured process that learns your marketing machine by ‘doing’ - quickly validating what will affordably generate leads. How it works… Stop!
- 24. You’re buying energy,know-how and confidence - and a tested lead generation ‘machine’ + Design and brand + Film + Content + Events + Social media Your Transformation Director is on your team for 90 days working with your leaders, teams and subject matter experts, on site once a week and working ‘on’ your challenge through the week. In practice… Included in the cost is rapidly bringing to life your product and message to allow it to be tested, for example through:
- 25. Ok sales team , let’s w ork out EXACTLY how m any new relationships you need us to create each m onth Leadership team – I’llhelp you agree the positioning and strategy Claire, John, Rachel – let’s figure out how to use your social media skills to build our audience Customer facing people!What do you know aboutcustomers that will helpus attract new ones? Technical experts – let’s sit down and extract clever stuff from your brain and create engaging content.
- 26.
- 27. We’re natural system- builders,people-energisers, skills transferers and market discoverers. We could just take your money and generate leads. But it would be quite dull and eventually you’d say... ‘Hey, we can do this ourselves!’
- 28. Invest in amarketing ‘expert’ or agency...... and they MIGHT deliver the leads you need. Partner with for 90 days to transform your ability to generate demand yourself. RESULT!
- 29. Take digital productcompany Unboxed Consulting 2013 Agencies: 3 in 3 years Growth through marketing: 0% Turnover: £1.8million – static for 3 years. 2016 Agencies: none – just a Growth Transformation Director Growth through marketing: 60% Turnover: £4.2million CASE STUDY’
- 30. Curious? Come and tellus about your business. www.onefishtwofish.co.uk hello@onefishtwofish.co.uk 0118 3217457