This document outlines the culture of a growing business. It emphasizes building an awesome culture that attracts great talent, being data-driven but also trusting intuition. Employees are described as scrappy, innovative, and passionate people who are eager to learn. The culture focuses on health, collaboration, and avoiding rigid hierarchies or policies in favor of trusting employees to use good judgment.

1. Culture

2. Culture, why we care.
Culture will happen.
Let’s proactively build one we love and want!
culture

3. Awesome cultures
attract awesome people.
This business is growing.
We only want to work with the best people.
talent

4. How would people describe us?
Scrappy
Innovative
Practical
Efficient
Transparent
Data-Driven
Reliable
Humble
Eager
Autonomous
Intelligent
Unique Nerdy
Accountable
Entrepreneurial
Competitive
Passionate
Flexible
…just a little bit.
Results-driven

5. Corporate mission
statements are corny and
boring.
- Everyone
mission
But, it is important to define who we are, what we aspire to
be, and what it takes to join this awesome and unique team.

6. What’s important?
• Think critically and solve problems.
• Be innovative and pragmatic – it’s a delicate balance.
• Make promises and deliver to our customers and your peers.
• Be interesting to ourselves, customers, and users.
• Be passionate about your life and your work - the lines are blurred.
• Be eager to challenge yourself and learn new things.
• Think about the Key Ring consumer first.
• Make decisions based on data. When data isn’t available trust your gut.
core
We don’t hire experts.
We hire smart, scrappy people that have an aptitude and willingness to learn.

7. Why we don’t have a vacation
policy.
Vacations are interesting, and we think interesting is a good fit.
Take what you want when you want (within reason).
trust
(within reason): [ree-zuhn]
sound judgement; good sense

8. Exercise, we’ll pay for it!
Let’s face it, we’re a bunch desk jockeys.
Working out stimulates your brain and body and leads to more
creative thinking and more productive output at work.
Also, healthy people get sick less thus take less sick time.
It’s a win:win.
health

9. Why we’re anti cubes and
offices.
Open space work environments are conducive to collaboration.
Dev’s, don’t worry you’ll have plenty of focused time to knock out
code.
Why does the CEO have an office?
Sometimes it’s necessary to have discrete conversations.
With that said, the door is always open. Come on in!
open

10. What’s the dress code?
Simply put, we don’t have one.
Use your best judgment based on the situation you’ll be in.
Seeing a client? Be professional.
Staying in the office? Dress for productivity.
For the CEO that means t-shirt, hat, jeans, and sneakers.
dress
code

11. Why do we avoid the word
employee?
This business wasn’t built by one person with a good
idea, it was built by a group of passionate individuals
coming together to solve real problems. Our ability to
work together as a team sets us apart.
Team or teammate = good.
team

12. How can we get to know our
teammates better?
Glad you asked. Going forward every new and existing
employee must put together a 10 page presentation consisting
mostly of pictures about the things you’re passionate about
both professionally and in life in general. Make it fun!
Also, once a quarter we’ll do a team outing on a Friday
afternoon. This may or may not involve adult beverages but
will always include fun!
bond

13. How do we know what to focus
on?
Once a month we’ll have an all-hands meeting to discuss the latest
product developments, sales, and what’s on the horizon.
This is your chance to ask questions, challenge assumptions, and
help everyone think through the appropriate strategy.
focus