3. About myGym
• myGym is a one stop destination for all fitness lovers.
• It provides quality content for users in the form of
authentic and detailed articles.
• Users from selected cities can also discover, compare and
subscribe for various gymnasiums, yoga classes and
fitness centers around them.
4.
5. In an era where
consumers are flooded
with false information,
rumors and random
studies claiming to
correlate impact of any
normal activity with a
particular effect/side-
effect on health without a
shred of scientific
reasoning, myGym’s core
vales lies in the
authenticity and reliability
of its content.
6. DUAL UTILITY
CONTENT/INFORMATION
myGym provides
reliable and detailed
articles on various
health and fitness
related issues
SUBSCRIPTION
myGym allows users of
selected cities (aimed to
spread in all cities ultimately)
to discover, compare and
subscribe to various gyms,
yoga classes and other fitness
centers
8. The Indian fitness industry is in nascent stages of growth and the fitness and slimming
industry has 8% of market share (in total Indian wellness Industry), of which slimming
and fitness services account for 68% of market share. The industry is fairly
fragmented since the majority of the market appears to be dominated by a large
number of mom-and-pop gyms. Organized fitness services account for merely 25% of
the overall fitness industry. The annual growth rate is around 16-18% and the industry
is expected to cross ₹ 7,000 crore by the end of 2017
MARKET
OVERVIEW
10. PROFESSIONALS
Consumers for whom fitness is a professional
requirement. This includes amateur sportsmen
and people involved in film industry/modelling.
11. FITNESS CONSCIOUS
This segment includes middle aged individuals
who regularly devote a significant time of their
lives on their health, and are relatively more
‘fitness conscious’ than the average consumer.
12. TEENAGERS
An increasing number of youngsters
these days can be seen hitting
nearby gymnasiums and sweating it
out to get the perfect body shape,
which makes this segment an
important target market.
13. Busy Corporates
This includes middle-aged
individuals with hectic corporate
schedule who wish to spend atleast
some time on their health and
fitness to avoid the risk of lifestyle
diseases in future.
14. Another important segment involves middle
aged and older adults, who have been
diagnosed (or on the verge of) with lifestyle
diseases, and thus have to start paying
attention on their fitness.
15.
16. • The company’s website attracts users searching for health
related contents on internet. In some cases, the complete
article; however, is not available on the website and users are
prompted to download the free app to access unlimited,
reliable and detailed content.
• This ensures greater traffic on the website, app downloads
and active users, thereby enhancing brand awareness and
brand equity.
17. • Website and app are supported by small banner
advertisements, not affecting user experience.
• After installing the app, consumers come to know about the
subscription facility offered by the app where they can
discover, compare and subscribe for various gymnasiums, yoga
classes and fitness centers around them.
• Initially, this facility will be available in Delhi-NCR, Mumbai,
Bangalore, Pune, Chennai, Kolkata, Hyderabad and
Ahmedabad(which account for 60% of the organized market)
and will eventually spread to other cities.
18.
19. • Fitness centers/Gym owners in the selected
cities will be contacted and informed about the
benefits of the app.
• Their infrastructure, facilities, contact details
and payment plans will be visible on the app.
• A 5-10% commission will be charged on the
subscriptions made by users from the app.
20. • Better service to users will result in better
ratings and reviews, which will help in attracting
more consumers.
• Fitness centers/Gym owners can also list and
sell various food supplements/fitness
equipments they provide.
• As the number of users increase and word
spreads, more fitness centers would be willing
to come on board, without being approached
separately.
21.
22. DISCLAIMER
This presentation has been
created by Ayush Tyagi, IIT
Roorkee, during a marketing
internship under the
guidance of Prof. Sameer
Mathur, IIM Lucknow.
