2. Executive Summary
Power Zone attract all the health lover. Now today people are consuming
more and more food, but they using less of it. That's why People are getting
more fatty. We can catch those people, joined them with
Power Zone
3. Objectives
The objective of POWER ZONE are following:-
Exceed 60% capacity by the end of the first year of operation.
Acquire 200+ memberships by the end of the first year of operation.
Increase membership by 20% by the end of the second year of operation.
4. MISSION
The mission of POWER ZONE are following:
“We believe fitness isn’t working hardest, it’s working smartest. Anyone, at any
time, can do something positive to achieve their fitness goals. We offer solutions
that allow users to get the most benefit for the effort they invest in living healthy.”
Create a fatless society
Create a world class environment that promotes confidence in our clients.
Promote the success of our clients in meeting their fitness goals.
Celebrate their successes and help them set new fitness goals.
5. VISION
Serving clients in excellence with the highest quality in holistic wellness
techniques, treatments and knowledge to change and enhance their length
and quality of life.
6. Company Summary
POWER ZONE is a fitness club that offers fitness classes, exercise equipment
and a weight reduction program. The program will operate as a general
partnership. Gourab Paul will manage the daily operation and accounting
oversight responsibilities of POWER ZONE.
Located in Tripura, Tripura we will find customer who are interested in Good
Health and who want to live life as a active and disease less person
7. Market Analysis Summary
In our research we find that in such location there is no such GYM which
provide world class facility E.g- Best trainers, Good equipment's, Environment.
In this location the existing GYM are having problem of repair and maintenance,
they not repair their equipment on regular interval. And people are less
conscious about their health make aware of this thinks.
8. Marketing Strategy
On the inauguration we invite Celebrity as well as Local Body-builders who were
won any trophy and The Sport Minister of the state. Before this we promote for the
GYM on Local channel, Newspaper and flex advertising.
9. Continued…
We will start a page on Facebook to stay connect with the peoples and also
Upload the video in Youtube to become Popular in Social media. Will create
special events during the year.
These events will be used as a special promotional tools. We will create
good relation with the customer Or CRM as they do the work of referral
group.
10. Sales Strategy
We will target the Young generation as well as Old generation in both
gender.
To making Muscular body, loosing fat and keeping body fit for all those
people who will join the GYM
Along with GYM we will sale Branded Supplement.
Develop future sales opportunities that allow for continued growth of the
business.
11. Competitive Edge
In Tripura there is no multispecialty GYM, so it create competitive edge as
own. Because it has so much facility like good environment, Specialties
trainer, variety of equipment.
12. Management Summary
• POWER ZONE will be managed and operated by 2 trainer initially (when
the member of GYM are increased the number of Trainer will be 4), 1 Doctor,
2 Security guard, Gourab Paul will manage the daily operation and
accounting oversight responsibilities.
• Any managerial decision will be taken by both the partners.
