1. Annapurna – Integrating Health
Benefits through AR
by

2. Objective
• To spread awareness of the product and make them
informed about the necessity to bring in change in their
lifestyle
• To spread awareness in the Brands Priority Markets like
Delhi, Chennai, Bangalore, Hyderabad, Mumbai

3. Target Audience
Women aged 25-35 and who are high
Spenders
Can be a working woman or a busy housewife, looking for healthy food for
her family at the same time does not want to compromise on taste

4. Central idea
To develop a heart age calculator, that evaluates the health and
lifestyle of people; thus popularize the benefits of Low sodium
salt that keeps hypertension and heart diseases on check

5. Our Solution – Phase I
• An augmented reality solution was integrated with their print ads
• Users were prompted to scan the code integrated with the print
ad and were delivered an Exclusive m-App featuring heart age
calculator, tips and benefits of Low sodium salt
• Since the TG is very concerned with their family’s well being,
heart age calculator and tips were developed as a utility and also
to bring out the importance of using a low sodium salt

6. Experience
Experience the application:
Download the application
from the link below
http://blufi.mobi/annapurna
and scan the code
Print Ad integrated with
intARact code
Results:
50k AR application scans over a period of 2
months

7. Our Solution – Phase II
• The m-App was also delivered at BluFi locations such as CCD,
Baristas, Shoppers Stop, Spencer’s, More, Nandhini, shopping
malls to ensure right targeting
• Users were urged to turn ON Bluetooth at these locations to
receive the Annapurna application
Results: Over 300000
downloads via BluFi over a
period of 2 months

8. Thank you