Facebook Social Login: Off the Wall

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A Hot Topic presentation from Dr. Mackert’s fall 2011 Graduate Campaigns course by Off the Wall on "Facebook Social Login."

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Facebook Social Login: Off the Wall

  1. 1. Friday, April 13, 12
  2. 2. In the beginning, Mark created a whole new way to connect. Remember this?Friday, April 13, 12
  3. 3. Friday, April 13, 12
  4. 4. Friday, April 13, 12
  5. 5. And then he got even smarter... some would say more invasive. But whatever.Friday, April 13, 12
  6. 6. Friday, April 13, 12
  7. 7. Friday, April 13, 12
  8. 8. Friday, April 13, 12
  9. 9. Friday, April 13, 12
  10. 10. Friday, April 13, 12
  11. 11. So why do you care?Friday, April 13, 12
  12. 12. Improved User Experience Increased Engagement Increased Site Traffic Increased User Registration Increased Revenue InnovationsFriday, April 13, 12
  13. 13. Improved User Experience Increased Engagement Increased Site Traffic Increased User Registration Increased Revenue Innovations Impressions Without AdvertisingFriday, April 13, 12
  14. 14. IMPROVED USER EXPERIENCE • No new site registration required • Easy to share activities with friends and family •A more relevant and targeted experience • Companies can offer better promotions to influencersFriday, April 13, 12
  15. 15. INCREASED USER REGISTRATIONFriday, April 13, 12
  16. 16. INCREASED USER REGISTRATION “It took us 8 years to reach 1.5 million registered users in the era of email. It took us only 5 months to acquire the same number of users on Facebook…all via Facebook Connect.” - CEO of JibJabFriday, April 13, 12
  17. 17. INCREASED SITE TRAFFIC For each story published in Facebook, companies see roughly 3 clicks back to the site. Nearly half the stories in the news stream get clicked on – each one may result in 3 new visits to their site.Friday, April 13, 12
  18. 18. INCREASED ENGAGEMENT • More than 2 billion posts are liked and commented on per day 43,000 new users have connected using FBC. • People interact with more Those users have voted than 900 million objects 150,000 times on restaurants , (pages, groups, events and left 22,000 reviews and community pages) uploaded 13,000 photos.Friday, April 13, 12
  19. 19. INCREASED REVENUE According to a report from the Wall St. Journal, Jay Allen, Teavana’s vice president of e-commerce, says the measure of how many shoppers make purchases, for people who use the application, is 20% higher than the rate for others.Friday, April 13, 12
  20. 20. INNOVATION HuffPost Social News: Mashes up HuffPost news content with the conversation surrounding it.Friday, April 13, 12
  21. 21. MAKE AN IMPRESSION WITHOUT PAYING Facebook Connect accomplishes the same goals as an advertising buy, minus the intrusion.Friday, April 13, 12
  22. 22. If using you is wrong baby, I don’t wanna be right...Friday, April 13, 12
  23. 23. POTENTIAL DRAWBACKS • Vendor lock in • Company access to a large amount of user data is a privacy concern to some • Companies requesting more information than necessary • Website actions automatically inserted back into news feedFriday, April 13, 12
  24. 24. The “I don’t want people to know where I “Nopes” am or what I’m doing at all times. I’m just not interested in it.” The “I don’t even think twice about it.” “Hippies” The “It’s easier to just login with information“Shortcuts” I’ve already given up. I’m all for it.”Friday, April 13, 12

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