Local SEO - Maximize Demosphere XXXIII

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Maximize Demosphere XXXIII discussed Local SEO and ways to help your organization get found locally online. This is part 1 of 2.

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Local SEO - Maximize Demosphere XXXIII

  1. 1. Local SEO How To Maximize Your Presence Sean Rose - Marketing Director December 14, 2011Wednesday, December 14, 11
  2. 2. Session Overview Part 1: Quick SEO Crash Course Part 2: Optimizing Your Local SEO Part 3: Creative Future Ideas Join us on Twitter Like us on FacebookWednesday, December 14, 11
  3. 3. SEO Crash Course ...improving visibility via online search results. Remember - 60% of clicks go to top 3 links in search resultsWednesday, December 14, 11
  4. 4. SEO Crash Course Content is king Linking - inbound and outbound Get social - be discovered in more places. April Maximize Demosphere SessionWednesday, December 14, 11
  5. 5. Transition to Local SEO Local Listings Consistency Reviews Goal: Rank well on search results for ... “soccer camp dallas” or “soccer camp” where searcher is in Dallas.Wednesday, December 14, 11
  6. 6. Wednesday, December 14, 11
  7. 7. Register Your Organization w/ Google Places Address, Website, Mission Statement important Choose proper category Soccer Club, Sports Club, etcWednesday, December 14, 11
  8. 8. Upload Logo Specify hours (if applicable) Street Address required Verify via mailWednesday, December 14, 11
  9. 9. No Street Address? You will need to use one to register. P.O. Boxes will not work Can be hidden from public view after registering. Think about an office. Think about renting a box from a UPS Store.Wednesday, December 14, 11
  10. 10. Where Else? Other places to register include ... Bing, Yahoo Local Listings FourSquare, YellowPages.com Local News Outlets - Patch, etc. Many more places & signup links Use getlisted.org to double check.Wednesday, December 14, 11
  11. 11. Top Factors Amongst 79 positive ranking factors, what’s the most important? Physical Address in City of Search (Place Page) Manually Owner-verified Place Page (Place Page) Proper Category Associations (Place Page) Crawlable Address Matching Place Page Address (Website) Crawlable Phone Number Matching Place Page Phone # (Website) Others - website authority, quality of inbound links.Wednesday, December 14, 11
  12. 12. Be Consistent!!! Example: If your club is Anytown Football Club, make sure it’s listed that way ... not ... Anytown FC AnyTown Futbol Club AnytownFC.comWednesday, December 14, 11
  13. 13. Reviews Of the 79 ranking factors, 11 deal with reviews. Top factor: QUANTITY of reviews. Others: Product/ Service & Location in review itself.Wednesday, December 14, 11
  14. 14. Reviews “My son really enjoyed Anytown FC’s MiniKidz program - holding it in Anytown was really convenient too!” ...then do something about themWednesday, December 14, 11
  15. 15. Link Back!Wednesday, December 14, 11
  16. 16. Future Ideas Start/Continue Linking! More inbound links = good. LinkDiagnosis, Analytics Focus on the right local keywords. Keyword FinderWednesday, December 14, 11
  17. 17. Wrap Up Questions? support@demosphere.com Subscribe to the Demosphere Blog for... Industry News Product Features Best Practices ... and more!Wednesday, December 14, 11
  18. 18. Sean Rose srose@demosphere.comWednesday, December 14, 11

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