Nick Betts | Grey Agricultural Services | 03/09/12Monday, March 12, 2012
AgendaMonday, March 12, 2012
Agenda               • Introductions, Expectations and Goals               • Social Media: Why Me?               • Faceboo...
Monday, March 12, 2012
Monday, March 12, 2012
“It is not the strongest that survives,           nor the most intelligent, but rather          the one most adaptable to ...
Traditional to SocialMonday, March 12, 2012
What is social media?                  Humans                         vs                  MachineMonday, March 12, 2012
Social media in my business?                                Integrating into your current                                 ...
Why Use Social Media?Monday, March 12, 2012
Why Use Social Media?Monday, March 12, 2012
Why Use Social Media?Monday, March 12, 2012
Types and usesMonday, March 12, 2012
Types and uses               • microblogs: Twitter, Facebook               • blogs: WordPress, Wild Apricot               ...
Building CommunityMonday, March 12, 2012
Building Community         Business Tools in Facebook         • Profile Page         • Groups         • Events         • Ph...
Exposure                         Free Marketing                          Targeted Ads                              Feedbac...
FACEBOOKMonday, March 12, 2012
DOSE                                 15 mins, once daily                                    TARGET                        ...
FACEBOOKMonday, March 12, 2012
- Limit Use of Photos      - NO personal photos      - YES conference, information, product photos - Choose Friends Carefu...
Monday, March 12, 2012
Monday, March 12, 2012
Building Your        Professional NetworkMonday, March 12, 2012
Building Your        Professional Network         Connections to maximize your abilitiesMonday, March 12, 2012
Building Your        Professional Network         Connections to maximize your abilities         • Build/Maintain a contac...
Building Your        Professional Network         Connections to maximize your abilities         • Build/Maintain a contac...
Building Your        Professional Network         Connections to maximize your abilities         • Build/Maintain a contac...
Building Your        Professional Network         Connections to maximize your abilities         • Build/Maintain a contac...
Building Your        Professional Network         Connections to maximize your abilities         • Build/Maintain a contac...
LinkedInMonday, March 12, 2012
Keeping People Informed of Products                          Company Integrity and Awareness                              ...
LinkedInMonday, March 12, 2012
DOSE                               5 mins, once day                                   TARGET                             p...
LinkedInMonday, March 12, 2012
- Be transparent: let people learn about you - Find out who’s viewing your profile: learn your audience - Establish keyword...
Monday, March 12, 2012
Monday, March 12, 2012
Monday, March 12, 2012
Monday, March 12, 2012
“Where anyone can say             anything to anyone in               140 characters”Monday, March 12, 2012
Monday, March 12, 2012                         Twitter
Connect and network within your industry, worldwide                           Instant access to current material          ...
Monday, March 12, 2012                         Twitter
DOSE                                5 mins, 3 times daily                                    TARGET                       ...
Monday, March 12, 2012                         Twitter
- Customize Twitter Background - Evolve: Follow - Read - Learn - Tweet - Use Concepts from start      - Handles, Replies, ...
Monday, March 12, 2012
Monday, March 12, 2012
Monday, March 12, 2012
Upload presentations, products-in-action                                  Create short videos of interest                 ...
YouTube             PodcastsMonday, March 12, 2012
DOSE                             once per week, as needed                                    TARGET                       ...
YouTube             PodcastsMonday, March 12, 2012
- Join groups     - Submit videos in groups     - Share USEFUL product and consumer videos              YouTube     - Don’...
Monday, March 12, 2012
Monday, March 12, 2012
Message DistributionMonday, March 12, 2012
Message DistributionMonday, March 12, 2012
Message DistributionMonday, March 12, 2012
Blogs and Microblogs                  Message DistributionMonday, March 12, 2012
INTEG~RATEMonday, March 12, 2012
INTEG~RATEMonday, March 12, 2012
INTEG~RATEMonday, March 12, 2012
INTEG~RATEMonday, March 12, 2012
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Social Media Workshop

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Social Media Workshop

  1. 1. Nick Betts | Grey Agricultural Services | 03/09/12Monday, March 12, 2012
  2. 2. AgendaMonday, March 12, 2012
  3. 3. Agenda • Introductions, Expectations and Goals • Social Media: Why Me? • Facebook • LinkedIn • Twitter • YouTube/Podcasts • Integration • Discussion: Meeting Expectations and GoalsMonday, March 12, 2012
  4. 4. Monday, March 12, 2012
  5. 5. Monday, March 12, 2012
  6. 6. “It is not the strongest that survives, nor the most intelligent, but rather the one most adaptable to change.” Charles Darwin (abridged)Monday, March 12, 2012
  7. 7. Traditional to SocialMonday, March 12, 2012
  8. 8. What is social media? Humans vs MachineMonday, March 12, 2012
  9. 9. Social media in my business? Integrating into your current communication strategy Current Challenges, Barriers, TargetsMonday, March 12, 2012
  10. 10. Why Use Social Media?Monday, March 12, 2012
  11. 11. Why Use Social Media?Monday, March 12, 2012
  12. 12. Why Use Social Media?Monday, March 12, 2012
  13. 13. Types and usesMonday, March 12, 2012
  14. 14. Types and uses • microblogs: Twitter, Facebook • blogs: WordPress, Wild Apricot • networking: LinkedIn, StumbledUpon • photo sharing: Flickr • video sharing:YouTubeMonday, March 12, 2012
  15. 15. Building CommunityMonday, March 12, 2012
  16. 16. Building Community Business Tools in Facebook • Profile Page • Groups • Events • Photos, messages, notes • Polls • Q&AMonday, March 12, 2012
  17. 17. Exposure Free Marketing Targeted Ads Feedback FACEBOOKMonday, March 12, 2012
  18. 18. FACEBOOKMonday, March 12, 2012
  19. 19. DOSE 15 mins, once daily TARGET consumers and locals USE feedback, discussion, product forum FACEBOOKMonday, March 12, 2012 Bottomline
  20. 20. FACEBOOKMonday, March 12, 2012
  21. 21. - Limit Use of Photos - NO personal photos - YES conference, information, product photos - Choose Friends Carefully - access to information, abilities to post - Explore as Many Apps as Possible - maximize networking/marketing potential FACEBOOKMonday, March 12, 2012 Tips
  22. 22. Monday, March 12, 2012
  23. 23. Monday, March 12, 2012
  24. 24. Building Your Professional NetworkMonday, March 12, 2012
  25. 25. Building Your Professional Network Connections to maximize your abilitiesMonday, March 12, 2012
  26. 26. Building Your Professional Network Connections to maximize your abilities • Build/Maintain a contact networkMonday, March 12, 2012
  27. 27. Building Your Professional Network Connections to maximize your abilities • Build/Maintain a contact network • Use your network to connect to your connections connections (2nd degree connection) and their connections (3rd degree connection) through introductionsMonday, March 12, 2012
  28. 28. Building Your Professional Network Connections to maximize your abilities • Build/Maintain a contact network • Use your network to connect to your connections connections (2nd degree connection) and their connections (3rd degree connection) through introductions • Find people, business opportunities, jobs, etcMonday, March 12, 2012
  29. 29. Building Your Professional Network Connections to maximize your abilities • Build/Maintain a contact network • Use your network to connect to your connections connections (2nd degree connection) and their connections (3rd degree connection) through introductions • Find people, business opportunities, jobs, etc • Get/Give/Review your contact’s referencesMonday, March 12, 2012
  30. 30. Building Your Professional Network Connections to maximize your abilities • Build/Maintain a contact network • Use your network to connect to your connections connections (2nd degree connection) and their connections (3rd degree connection) through introductions • Find people, business opportunities, jobs, etc • Get/Give/Review your contact’s references • Join groups, ‘industry discussion’ - extremely efficient and professionalMonday, March 12, 2012
  31. 31. LinkedInMonday, March 12, 2012
  32. 32. Keeping People Informed of Products Company Integrity and Awareness Jobs Free Exposure LinkedInMonday, March 12, 2012
  33. 33. LinkedInMonday, March 12, 2012
  34. 34. DOSE 5 mins, once day TARGET professional network USE keeping up to date, influencing market/network LinkedInMonday, March 12, 2012 Bottomline
  35. 35. LinkedInMonday, March 12, 2012
  36. 36. - Be transparent: let people learn about you - Find out who’s viewing your profile: learn your audience - Establish keywords: consider words you want people to use to find you and use liberally! - Join groups: stay informed, increase associations LinkedInMonday, March 12, 2012 Tips
  37. 37. Monday, March 12, 2012
  38. 38. Monday, March 12, 2012
  39. 39. Monday, March 12, 2012
  40. 40. Monday, March 12, 2012
  41. 41. “Where anyone can say anything to anyone in 140 characters”Monday, March 12, 2012
  42. 42. Monday, March 12, 2012 Twitter
  43. 43. Connect and network within your industry, worldwide Instant access to current material Stream of new ideas, expertise, tips What people are saying about your brands Extend your thought leadership Promote products and services directlyMonday, March 12, 2012 Twitter
  44. 44. Monday, March 12, 2012 Twitter
  45. 45. DOSE 5 mins, 3 times daily TARGET consumers and locals USE feedback, discussion, product forumMonday, March 12, 2012 Twitter Bottomline
  46. 46. Monday, March 12, 2012 Twitter
  47. 47. - Customize Twitter Background - Evolve: Follow - Read - Learn - Tweet - Use Concepts from start - Handles, Replies, Retweets, DMs, Hashtags - Pay attention to retweets: afternoon, late in week - Always include a linkMonday, March 12, 2012 Twitter Tips
  48. 48. Monday, March 12, 2012
  49. 49. Monday, March 12, 2012
  50. 50. Monday, March 12, 2012
  51. 51. Upload presentations, products-in-action Create short videos of interest Conduct interviews with experts Reinforce your brand Post customer testimonials “How To’s” Show “work’s in progress”Monday, March 12, 2012
  52. 52. YouTube PodcastsMonday, March 12, 2012
  53. 53. DOSE once per week, as needed TARGET consumers and locals YouTube USE feedback, discussion, product forum PodcastsMonday, March 12, 2012 Bottomline
  54. 54. YouTube PodcastsMonday, March 12, 2012
  55. 55. - Join groups - Submit videos in groups - Share USEFUL product and consumer videos YouTube - Don’t sell directly - ENGAGE - Post timeless content PodcastsMonday, March 12, 2012 Tips
  56. 56. Monday, March 12, 2012
  57. 57. Monday, March 12, 2012
  58. 58. Message DistributionMonday, March 12, 2012
  59. 59. Message DistributionMonday, March 12, 2012
  60. 60. Message DistributionMonday, March 12, 2012
  61. 61. Blogs and Microblogs Message DistributionMonday, March 12, 2012
  62. 62. INTEG~RATEMonday, March 12, 2012
  63. 63. INTEG~RATEMonday, March 12, 2012
  64. 64. INTEG~RATEMonday, March 12, 2012
  65. 65. INTEG~RATEMonday, March 12, 2012

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