This is Kegg Productions Analysis of their first cut of A2 Music Video, "Extraordinary".

1. “Extraordinary” – Kegg Productions

2. Introduction
 We used the shot of the bubbles on Millennium
Bridge, Embankment. We decided to slow it down and
edit it in black and white. This is because the beat of
the song is relatively slow and therefore fits the mood.
 We received positive feedback for this and decided this
will remain at the beginning of the music video.

3. Covent Garden shot
 This shot was used to feel the gap due to not enough
footage, we were told this was boring and to some
extent, as a group, we can agree that this isn't effective
and once we have re-shot some footage we can
hopefully cut this out and fill the gap with something
that relates to our target audience more.

4. First shot of Kayleigh
 This is an establishing shot of Kayleigh singing which
determines to the audience who the main singer is.
This straight away begins to build the relationship
between the star and the singer.
 We plan to keep this shot as its fits the mood of our
music video regarding the costume and location.

5. Close up
 We then edited the video for the long shot to be
followed by a close up. This is a fast change between
the two and shows the diversity of the character.
 This represents contrast between the different
locations and costume.
 We received positive feedback for this shot and should
remain in our next cut.

6. Locations
 This location is effective as the patterned top matches
the colours on the wall behind her. This location
should remain in our video, however not as much as
we have limited footage for this location.

7. Candyfloss/Bridge Shots
 These shots are referred back to on a number of occasions, however,
we do plan to cut some footage out to give us the time to replace it
with new clips recently shot at Westfield, Stratford City.
 After receiving some feedback from fellow colleagues we discovered
that some of our ‘Candyfloss’ footage did not look professional and
was recommended that it should be cut out. This will be taken into
consideration when re-editing our second cut.

8. Extreme Close Up
 Although this seemed like a good idea in the planning
process, we have decided this ‘lip’ footage must be cut
entirely. The lips are not central; Kayleigh’s hair and
nose is in the shot and the filming is shakey.

9. “Selfie Shots”
 We decided this footage was effective and after also
receiving positive feedback, this footage will remain.
 The idea of Kayleigh filming herself works well as it
fits the conventions of a pop music video and young
girls can relate to this idea.

10. Bike/Skateboard Shots
 After completing the editing process we noticed how
unprofessional the skateboard shots looked and don’t
plan to have as many in our final cut.
 The bike shots are effective and fit the beat of our
chosen song.

11. Ending
 After receiving negative feedback on Kayleigh’s ‘cheesy
grin’ at the end of our first cut, we have recently filmed
new footage to fill this gap to enable our music video
to not look as cliché.

12. Titles and Credits
 We did not include these in our first cut and therefore
must remember to do this for the next time we re-edit.