1. Music Video Editing
This was the first edit of the music video. In this video we didn’t have enough footage for
the narrative to become clear to the viewer.
This video lacked a clear narrative and was confusing for the viewers to understand what
was happening throughout the song. I left all of the transitions to be added last minute in
the final cut because it would bring the music video together.
This video was very in sync with the music
The next edit I made was the run through of just of the performance side of the band. This
was benefitional as it would be easier to drag the clips of the narrative “ontop” of the
base on the software Final Cut. The only problem there was with this edit, is that the clips
had to be exactly in sync with the music.

2. Music Video Editing
In this edit, I started to place a basic edit of the narrative to see what parts of the
performance need to be shown. Because we were editing this on the software Final Cut,
it was easier to move the clips wherever and there would still be the performance cut.

3. Music Video Editing
The changes we had in music video edit, was the precision of each clip.
Firstly, we sped up the reverse speed of the
dates that they had. We found that it went
on too long and we wanted it quick and
speedy as it was meant to be. This
technique was inspired by the band Alt J in
their video “Breezeblocks”, the whole of
the video is reversed backwards in slow
motion. This gives a clever effect of a
different narrative shown.
The only problem we had was that we didn’t think the narrative was clear from the
feedback from the target audience questionnaire. We overcame this problem by going
out a shooting more clips of the couple in the video, together.

4. Music Video Editing
I added more of the clips from the third time filming of the couple on a different date. This
made it more clear to the viewers that the couple went on more dates together. And to
show that they had a proper relationship. The added transitions made it look smoother
from the change in each clip.
In the reverse clips, I changed the opacity so it would show a variety of the band playing,
and the previous clips of the girl and boy. In my research of indie bands, I’ve seen this
being done within the editing, and so I think it fits well as a transition and prevents the
video to be repetitive and boring for the audience.
One problem we got from the feedback from the viewers was in the performance video;
the singer was chewing gum whilst singing. We managed to cover this by adding the
narrative clips over the parts where this is visible and obviously seen by the audience. One
shot that we couldn’t get rid of the chewing, was this shot. I really liked the lighting in this
shot and so I didn’t want to get rid of it.

5. Music Video Editing
In the final edit 4, we looked at the video as a group and picked out small things to
change to make it 100% accurate.

6. Music Video Editing
Lyrics Match
As we were including a narrative storyline in our music video production, we needed to
link the narrative as much as possible to the lyrics.
“Behind those eyes”
This was an important lyric that would match the video. It shows
that there is a main link between with the song and the video.
“What I’d do to be with you”
This is a shot of the girl and boy together to link the lyrics “What
I’d do to be with you”. So a shot of them together shows a main
link.
“So I’ll leave, turn the other page”
Shot of the girl
“Hope it goes away” shot of the guy walking away from
the girl
This is a screenshot of the footsteps at the start of the video. 0.010.12 seconds, this matches the beat to the footsteps.