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Arctic Shores are pioneering the combination of
neuroscience, psychometrics and game-technology to
help match people to the right roles and to the right
careers
The Large Scale Recruitment Conundrum
Unconscious bias
Missing true high potential
Adverse impact and low
diversity from self-reported
& timed tests
Automation
& Efficiency
The Goal =
The Challenges =
Poor candidate experience
Employer brand challenge
A Familiar Tale?
Traditional assessment
Quality of Hire
Time to Hire
High
Low
LongShort
Recruiter
Understanding
Of applicant
High Low
Candidate
Engagement
Digital and data-driven
Quality of Hire
Data- & Neuroscience-
Driven Assessment
Reliable Assessment Data
Capturing behaviour as it happens
Ca. 5,000 data points collected
Promoting Equality
Minimising adverse impact;
Increasing social and gender diversity
Increasing Engagement
Increasing candidate engagement and
employer brand
Skyrise City• All-in-one solution that measures
personality and cognitive ability
• 9 neuroscience tasks
- 3 - 5 minutes each
• Available on iOS, Android, Mac &
Windows
• Available in 16 languages
Skyrise City
Skyrise City • All-in-one solution that measures
personality and cognitive ability
• 9 neuroscience tasks
- 3 - 5 minutes each
• Available on iOS, Android, Mac &
Windows
• Available in 16 languages
Skyrise City
Dimension Example Traits
Openness to
Experience
Emotional Recognition
Need for Structure
Conscientiousness Determination
Managing Uncertainty
Extraversion Novelty Seeking
Sociability
Agreeableness Altruism
Self-Monitoring
Neuroticism Resilience
Performance under
Pressure
Cognitive Ability Processing Capacity
Executive Function
Skyrise City
‘You can discover more about a person in an hour of play than in
a year of conversation’ - Plato
Based On Neuroscience Experiments
Using Game-Technology
How Does It Work? Example GBA Level
Novelty-seeking in the Balloon Party
Those higher in novelty seeking
experience a stronger drive to explore
new and exciting activities
Higher novelty-seekers initially make
more sensible choices, but after a period
of time has passed, they tend to become
increasingly experimental in their
decision-making tasks
Emotional Stability In Balloon Burst
Right insula
The insula is an area of interest in decision making
& risk, including in tasks like Balloon Burst
Right anterior insula activation in response to
punishment – e.g. the equivalent of balloon pop
Balloon Burst Under fMRI
fMRI imagery of whether someone will
choose a risky or a safe option
The figure on the left shows:
risky (green)
safe (red)
Dynamically Measuring Multiple Traits
Constructs measured
- Emotional stability
- Impulsive Risk
- Novelty Seeking
- Concentration
- Rational Decision Making
- Self-Discipline
- Deliberation
- Future Orientation
“I enjoyed the test!
It was the first time
I have done
something like that
and it was really
fun and different.”
• 87% enjoy the assessment
• 80% feel less anxious
• 83% have a better perception of the
employer brand
What 42,000+ Candidates Say
Creating Success Profiles
Empowering your future workforce using data from the GBA to drive your recruitment
Algorithm Configuration
Competency
Mapping
Interviews
Online
Survey
Assessment
Benchmarking
Choose a combination that suits your goals, timeline and budget
Holistic Matching To A Profile Of Success
Up to 12,000 personality based
data points
(+ General Mental Ability)
A global success story
A Familiar Process?
Application
Form
Aptitude Test Interview
Assessment
Centre
Low Diversity
<15% of women made it to
the assessment centre
Low Quality
Only 1 in 4 candidates were
suitable for the role
Poor Candidate
XP
No feedback 
Application
Form
Aptitude
Test
Interview
Assessment
Centre
A Familiar Process?
Application
Form
Game-Based
Assessment
Interview
Assessment
Centre
The New Process
PROFILE
PERFORM
PROGRESS
Bias Eliminated
100% more female hires
60% more efficient
2.5 in every 4 candidates were
suitable for the job
Strong candidate XP
Instant Feedback
90% positive ratings
Application
Form
Game-Based
Assessment
Interview
Assessment
Centre
34% cost reduction
Required fewer interviews &
assessment centers
Siemens Global HR Award for Innovation
Some Of Our Game-Changing Partners
Empower recruiters to make accurate
& unbiased hiring decisions
Enhance the candidate
experience & employer brand
alastair.frater@arcticshores.com
@al_frater
www.arcticshores.com
@arctic_shores

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#FIRMday London 1st November 2018 - Arctic Shores: How Neuroscience is a Recruitment Game-Changer

  • 1.
  • 2. Arctic Shores are pioneering the combination of neuroscience, psychometrics and game-technology to help match people to the right roles and to the right careers
  • 3. The Large Scale Recruitment Conundrum Unconscious bias Missing true high potential Adverse impact and low diversity from self-reported & timed tests Automation & Efficiency The Goal = The Challenges = Poor candidate experience Employer brand challenge
  • 4. A Familiar Tale? Traditional assessment Quality of Hire Time to Hire High Low LongShort Recruiter Understanding Of applicant High Low Candidate Engagement Digital and data-driven Quality of Hire
  • 5. Data- & Neuroscience- Driven Assessment Reliable Assessment Data Capturing behaviour as it happens Ca. 5,000 data points collected Promoting Equality Minimising adverse impact; Increasing social and gender diversity Increasing Engagement Increasing candidate engagement and employer brand
  • 6. Skyrise City• All-in-one solution that measures personality and cognitive ability • 9 neuroscience tasks - 3 - 5 minutes each • Available on iOS, Android, Mac & Windows • Available in 16 languages Skyrise City
  • 7. Skyrise City • All-in-one solution that measures personality and cognitive ability • 9 neuroscience tasks - 3 - 5 minutes each • Available on iOS, Android, Mac & Windows • Available in 16 languages Skyrise City Dimension Example Traits Openness to Experience Emotional Recognition Need for Structure Conscientiousness Determination Managing Uncertainty Extraversion Novelty Seeking Sociability Agreeableness Altruism Self-Monitoring Neuroticism Resilience Performance under Pressure Cognitive Ability Processing Capacity Executive Function
  • 8. Skyrise City ‘You can discover more about a person in an hour of play than in a year of conversation’ - Plato
  • 9. Based On Neuroscience Experiments
  • 11. How Does It Work? Example GBA Level Novelty-seeking in the Balloon Party Those higher in novelty seeking experience a stronger drive to explore new and exciting activities Higher novelty-seekers initially make more sensible choices, but after a period of time has passed, they tend to become increasingly experimental in their decision-making tasks
  • 12. Emotional Stability In Balloon Burst Right insula The insula is an area of interest in decision making & risk, including in tasks like Balloon Burst Right anterior insula activation in response to punishment – e.g. the equivalent of balloon pop
  • 13. Balloon Burst Under fMRI fMRI imagery of whether someone will choose a risky or a safe option The figure on the left shows: risky (green) safe (red)
  • 14. Dynamically Measuring Multiple Traits Constructs measured - Emotional stability - Impulsive Risk - Novelty Seeking - Concentration - Rational Decision Making - Self-Discipline - Deliberation - Future Orientation
  • 15. “I enjoyed the test! It was the first time I have done something like that and it was really fun and different.” • 87% enjoy the assessment • 80% feel less anxious • 83% have a better perception of the employer brand What 42,000+ Candidates Say
  • 16. Creating Success Profiles Empowering your future workforce using data from the GBA to drive your recruitment
  • 18. Holistic Matching To A Profile Of Success Up to 12,000 personality based data points (+ General Mental Ability)
  • 20. A Familiar Process? Application Form Aptitude Test Interview Assessment Centre
  • 21. Low Diversity <15% of women made it to the assessment centre Low Quality Only 1 in 4 candidates were suitable for the role Poor Candidate XP No feedback  Application Form Aptitude Test Interview Assessment Centre
  • 24. Bias Eliminated 100% more female hires 60% more efficient 2.5 in every 4 candidates were suitable for the job Strong candidate XP Instant Feedback 90% positive ratings Application Form Game-Based Assessment Interview Assessment Centre 34% cost reduction Required fewer interviews & assessment centers
  • 25. Siemens Global HR Award for Innovation
  • 26. Some Of Our Game-Changing Partners
  • 27. Empower recruiters to make accurate & unbiased hiring decisions Enhance the candidate experience & employer brand