Arctic Shores uses neuroscience, games, and data to assess candidates and match them to jobs. Their system collects over 5,000 data points on candidates through 9 brief neuroscience-based game tasks. This provides reliable assessment data while promoting equality and engagement. The system creates success profiles for roles and holistically matches candidates, eliminating bias and improving diversity, quality of hire, and efficiency compared to traditional assessments. It has been successfully implemented by companies worldwide.
#FIRMday London 1st November 2018 - Arctic Shores: How Neuroscience is a Recruitment Game-Changer
1.
2. Arctic Shores are pioneering the combination of
neuroscience, psychometrics and game-technology to
help match people to the right roles and to the right
careers
3. The Large Scale Recruitment Conundrum
Unconscious bias
Missing true high potential
Adverse impact and low
diversity from self-reported
& timed tests
Automation
& Efficiency
The Goal =
The Challenges =
Poor candidate experience
Employer brand challenge
4. A Familiar Tale?
Traditional assessment
Quality of Hire
Time to Hire
High
Low
LongShort
Recruiter
Understanding
Of applicant
High Low
Candidate
Engagement
Digital and data-driven
Quality of Hire
5. Data- & Neuroscience-
Driven Assessment
Reliable Assessment Data
Capturing behaviour as it happens
Ca. 5,000 data points collected
Promoting Equality
Minimising adverse impact;
Increasing social and gender diversity
Increasing Engagement
Increasing candidate engagement and
employer brand
6. Skyrise City• All-in-one solution that measures
personality and cognitive ability
• 9 neuroscience tasks
- 3 - 5 minutes each
• Available on iOS, Android, Mac &
Windows
• Available in 16 languages
Skyrise City
7. Skyrise City • All-in-one solution that measures
personality and cognitive ability
• 9 neuroscience tasks
- 3 - 5 minutes each
• Available on iOS, Android, Mac &
Windows
• Available in 16 languages
Skyrise City
Dimension Example Traits
Openness to
Experience
Emotional Recognition
Need for Structure
Conscientiousness Determination
Managing Uncertainty
Extraversion Novelty Seeking
Sociability
Agreeableness Altruism
Self-Monitoring
Neuroticism Resilience
Performance under
Pressure
Cognitive Ability Processing Capacity
Executive Function
8. Skyrise City
‘You can discover more about a person in an hour of play than in
a year of conversation’ - Plato
11. How Does It Work? Example GBA Level
Novelty-seeking in the Balloon Party
Those higher in novelty seeking
experience a stronger drive to explore
new and exciting activities
Higher novelty-seekers initially make
more sensible choices, but after a period
of time has passed, they tend to become
increasingly experimental in their
decision-making tasks
12. Emotional Stability In Balloon Burst
Right insula
The insula is an area of interest in decision making
& risk, including in tasks like Balloon Burst
Right anterior insula activation in response to
punishment – e.g. the equivalent of balloon pop
13. Balloon Burst Under fMRI
fMRI imagery of whether someone will
choose a risky or a safe option
The figure on the left shows:
risky (green)
safe (red)
15. “I enjoyed the test!
It was the first time
I have done
something like that
and it was really
fun and different.”
• 87% enjoy the assessment
• 80% feel less anxious
• 83% have a better perception of the
employer brand
What 42,000+ Candidates Say
21. Low Diversity
<15% of women made it to
the assessment centre
Low Quality
Only 1 in 4 candidates were
suitable for the role
Poor Candidate
XP
No feedback
Application
Form
Aptitude
Test
Interview
Assessment
Centre
24. Bias Eliminated
100% more female hires
60% more efficient
2.5 in every 4 candidates were
suitable for the job
Strong candidate XP
Instant Feedback
90% positive ratings
Application
Form
Game-Based
Assessment
Interview
Assessment
Centre
34% cost reduction
Required fewer interviews &
assessment centers