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Create an internal brand for your talent acquisition team | Talent Connect 2016

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Kara Yarnot, Meritage Talent Solutions

Do many of your hiring managers still view your talent acquisition team as “order takers?” When something goes wrong in the business, are leaders quick to point the finger at the lack of results from the recruiting team? Are you still working to be viewed as the talent advisors that you really are?

You spent the past several years focusing on properly representing your talent brand to candidates and employees. In the process, you lost focus on how your team is viewed internally. How your executives and hiring managers view your team is as important to your success as your external talent brand.

Join this discussion and learn the secrets to internal branding for your team.

Check out the best of Talent Connect: http://bit.ly/2e5ojNe

Published in: Recruiting & HR
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Create an internal brand for your talent acquisition team | Talent Connect 2016

  1. 1. ​Kara Yarnot ​Founder & President, Meritage Talent Solutions ​@klyarnot Create Your Internal Talent Acquisition Brand
  2. 2. History of Employment Branding – Part 1 1990 The first time “employer brand” was used 1995 1996 Progressive companies begin defining their EVP “Employer Brand” defined by Barrow & Ambler TCB publishes report stating 40% of leading employers are actively managing employer brand 2001
  3. 3. History of Employment Brand – Part 2 2010 2011 2012 2014Employers begin creating Employment Brand Specialist roles NPR launches first culture hashtag - #NPRLife LinkedIn launches the Talent Brand Index Glassdoor’s first Employer Brand Summit
  4. 4. Define Employee Value Proposition
  5. 5. Update Career Site
  6. 6. Create Content
  7. 7. Why isn’t my job on CareerBuilder? ​Unhappy Hiring Manager
  8. 8. We didn’t meet our revenue goal because recruiting was too slow! ​Belittling Business Leader
  9. 9. All Talent Acquisition does is ask for more money. ​Complaining CHRO
  10. 10. Build Your Internal Brand
  11. 11. 3 Steps To Build Your Internal Brand Align Ensure TA Goals Support Business Goals Communicate Inform Stakeholders of Your Value Tell Your Story Show Data and Results
  12. 12. Align Business Goals •Organically Grow Consulting Business in China •Reduce Overhead Costs by 10% •Become Industry Leader in Cloud Computing Talent Acquisition Goals •Select and Implement RPO in China •Evaluate Marketing Spend Quarterly and Eliminate Low- Performing Sources •Build Talent Community of Cloud Computing Professionals
  13. 13. Communicate Recruiters Hiring Managers Executives
  14. 14. Tell Your Story
  15. 15. 3 Steps To Build Your Internal Brand Align Ensure TA Goals Support Business Goals Communicate Inform Stakeholders of Your Value Tell Your Story Show Data and Results
  16. 16. Life is too short to wear ugly shoes

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