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#FIRMday Manchester 9th March 2017: WilsonHCG 'Employment Branding Evolution & Remaining Inventive'

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In order for any organization to be successful, a strong employment brand must be a key ingredient in the talent acquisition strategy. All organizations are transparent and without proactively investing in your brand, you run the risk of losing top talent to the competition. Join Prashanie Dharmadasa, who leads Global Strategic Insights and Engagement at WilsonHCG as she discusses: • What is driving the evolution of employment branding and how organizations can stay ahead of trends • Best practices and methodology from global organizations on WilsonHCG’s Fortune 500 Top 100 Employment Brands Report • Key takeaways and stories from global companies leading inventive employer branding strategies.

Published in: Recruiting & HR
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#FIRMday Manchester 9th March 2017: WilsonHCG 'Employment Branding Evolution & Remaining Inventive'

  1. 1. EMPLOYMENT BRANDING EVOLUTION & Remaining Inventive
  2. 2. INTRODUCTIONS PRASHANIE DHARMASADA, VICE PRESIDENT OF GLOBAL STRATEGIC INSIGHTS Prashanie Dharmadasa is the Vice President of Global Strategic Insights for WilsonHCG and has more than a decade of experience in talent acquisition, particularly within the RPO industry. She is responsible for developing the strategy for broadening WilsonHCG’s global footprint through building engagement programs. She develops solutions for WilsonHCG’s clients around employer branding, strategic workforce planning, succession planning and diversity and inclusion. Prashanie drives engagement initiatives through consultative high-touch partnerships, building relationships within the global business community, which expand awareness of the importance of strategic and proactive talent acquisition and the benefits of an RPO partner.
  3. 3. We are living in an information and knowledge society, in consequence all organisations are now a GLASS HOUSE “
  4. 4. 80% of talent leaders say employer brand has a significant impact on their ability to hire great talent – 2017 Global Recruiting Trends Report –
  5. 5. 2017 REPORT OVERVIEW
  6. 6. 2017 EMPLOYER BRAND REPORT the evolution RECRUITMENT MARKETING ACCOLADES SOCIAL RESPONSIBILITY JOB BOARDS EMPLOYEE REVIEWS AND CANDIDATE ENGAGEMENT CAREERS PAGE
  7. 7. HOLISTIC EMPLOYMENT BRANDING creating authentic, transparent, and consistent messaging across the entire lifecycle Category weight is determined by the relevance to an employment branding strategy and the tools and resources available to objectively measure the benchmark Employee Reviews & Candidate Engagement Recruitment Marketing Career Page Accolades Corporate Social Responsibility Job Boards 35%21% 17% 11% 9% 7%
  8. 8. 8 CASE STUDY: Global Healthcare Insurance Company
  9. 9. 9 GLOBAL HEALTHCARE INSURANCE COMPANY phase 1: career site revamp
  10. 10. More than 2,600Veterans and/or Military Spouses Hired 10 GLOBAL HEALTHCARE INSURANCE COMPANY phase 2: talent community segmentation Military Times’ Best for Vets: Employers ranked Them 10 out of 59 employers in 2014 Civilianjobs.com’s Most Valuable Employers for Military Employer Support of the Guard & Reserve Secretary of Defense Employer Support Freedom Award
  11. 11. GLOBAL HEALTHCARE INSURANCE COMPAY phase 3: process optimisation Global Healthcare Insurance with them
  12. 12. GLOBAL HEALTHCARE INSURANCE COMPANY phase 4: corporate social responsibility Global Healthcare Insurance v v v
  13. 13. GLOBAL HEALTHCARE INSURANCE COMPANY phase 5: results HIRING MANAGER SATISFACTION SURVEYS 8.4 CANDIDATE SATISFACTION 8.6 CAREER PAGE JUMPED 12PTS. CORPORATE SOCIAL RESPONSIBILITY 9PTS. From 1 PTS. Increased score on our Fortune 500 Top 100 Employment Brands Report #18 #36
  14. 14. 14 CASE STUDY: Medical Device Technology Company
  15. 15. We wanted to understand employees EVP perceptions by asking questions such as: “What is your Story?” and “What keeps you here?” EVP ASSESSMENT EVP DEVELOPMENT EMPLOYMENT BRAND SCORECARD 4 key trends emerged • Culture and people • Company mission • Ability to offer career opportunities • Status as an industry leader Using our WilsonHCG 2015 Employment Branding Report methodology we completed benchmarking against 28 companies BENCHMARKING 76 4 28 MEDICAL DEVICE TECHNOLOGY COMPANY phase 1: current state evaluation
  16. 16. MEDICAL DEVICE TECHNOLOGY COMPANY phase 2: global consistency
  17. 17. MEDICAL DEVICE TECHNOLOGY COMPANY phase 3: brand ambassadors MEDICAL DEVICE TECHNOLOGY MEDCIAL DEVICE TECHNOLOGY CAREERS @MEDCIAL DEVICE TECHNOLOGY JOBS MEDICAL DEVICE TECHNOLOGY us
  18. 18. MEDICAL DEVICE TECHNOLOGY COMPANY phase 4: results 167th 13th Improved24pointsin total Recruitment Marketing increased from 3 to 14 points c MEDICAL DEVICE TECHNOLOGY
  19. 19. Interested In Winning A Free Employment Brand Scorecard Assessment? Tweet an employer brand best practice using #RemainingInventive

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