Join Iain Wills, Director at Adzuna to discuss: How jobseekers resemble consumers, and how their behaviour is changing The ways that looking for a job are beginning to change The key lessons that recruiters need to learn from the world of marketing to improve recruitment strategy How to track and measure your recruitment funnel and improve your processes The impact of technology and AI on jobseeking, and your recruitment

1. Learning From The World Of Marketing
Iain Wills – Adzuna
iainw@adzuna.com

2. Adzuna
Search engine for jobs
~ 95% of all UK jobs
2m unique UK visitors
0
200,000
400,000
600,000
800,000
1,000,000
1,200,000
Number of jobs
Largest Board Indeed Adzuna
More jobs than anyone else
Largest Board – 250,000. Indeed – 447,599. Adzuna – 1,085,884 – as of 1st February 2019
Powering the government’s
job site since May 2018

3. Our Monthly Job Market Report

4. Competition For Candidates Is At A Record High
2.63
2.70
2.77
2.94
3.13
3.23
3.45
2.00
2.50
3.00
3.50
June July August September October November December
VacanciesPerJobseeker
Vacancies Per Jobseeker
Based on Adzuna Data and ONS Data – December 2018

5. Competition For Jobs By City
-1
4
9
14
19
24
Vacancies Per Jobseeker
Hull
?
Sheffield
Leicester
Based on Adzuna Data and ONS Data – December 2018

6. The Hardest City To Find Candidates
Swindon!

7. 4 Lessons From Marketing

8. Founded By Marketers
• Founded in 2011 by Doug and Andrew
• Our mission is to be the
best place to start looking
for a job.
We love using the awesome power of
technology to help match people to
better, more fulfilling jobs.

9. 1 – Candidates Are Consumers

10. Consumer Expectations Have Changed
• We are all consumers first,
our habits have changed.
• We are used to being
responded to quickly and
effectively.
• We have huge choice at our
fingertips.
• We expect the right info when
and where we want.

11. Consumers Want Speed
• 25-40% of people will
abandon a web page that
takes 4 seconds to load.
• Online Chat is increasingly
popular, with chatbots taking
up much of the strain.
• 41% of millennials prefer
communicating electronically
rather than face to face.
Kissmetrics, Forrester, Deloitte

12. Consumers Demand The Widest Choice

13. Consumers Want Personal Control Of Their Search

14. Which Results In…

15. • Over 50% of UK Jobseekers Start
Their Journey On, And Prefer, An
Aggregator*
• They want Speed, Choice and
Control.
• Therefore you should ensure your
jobs are where candidates have
the most choice.
Every Job. Everywhere.
Your Candidates Are Consumers
*Global Reviews

16. 2 – Understand Your Funnel

17. Our Whitepaper
Download link: http://bit.ly/Adzuna-Measure

18. The Funnel
Awareness
Interest
Consideration
Intent
Evaluation
Purchase
Attraction
Screening
Assessment
Interview
Selection
Acceptance
Longlist
Shortlist
Offer
Applications
Clicks
Hire

19. 3 – Measure Your Funnel

20. • In this room, there are 5,000 roles
on Adzuna.co.uk
• Huge volume requires scalable
process
• Two common metrics:
• Cost per hire
• Time to hire
Improving Your Processes

21. Measuring The Funnel – An Example
Shortlist
Acceptance
Applications
1000 £0.50/click
100
25
5
£5/applicant
£20/shortlist candidate
£100/hire
Clicks

22. Measuring The Funnel – Time To Hire
Shortlist
Acceptance
Applications
1000
100
25
5
10 Days
15 Days
30 Days
Clicks

23. Track Where Your Applicants Come From
• Manually checking is a start,
but is prone to error
• Using a tracking pixel (a simple
line of code) can help you find
the best recruitment channels.
• Measuring activity throughout
the funnel is essential, and
technology can do it for you!

24. • What are your stages?
• What can you measure now?
• What more could be measured?
• Where are the blockages?
• How can you improve?
• Test one at a time
• Adapt, improve, repeat.
Understand Your Funnel

25. 4 – Look To Automate and Use AI

26. Consumers Are Comfortable With AI

27. Automation In The Funnel
Longlist
Shortlist
Offer
Applications
Clicks
Hire
Psychometric
Assessments
Chatbots CV Parsing
Skills Assessment
Referencing Software
Candidate CRM
Gamification
1-Click Apply
Video Interviewing
Talent Sharing

28. Tasks To Automate
Do Automate:
• Simple
• Repetitive
• Standardised
• Impersonal
Don’t Automate:
• Complex
• Varied
• Creative
• Personal
It’s about people!

29. In Conclusion
• Competition for talent is at an all-
time high
• Candidates are consumers, and
expect to be treated like one
• Understand your own funnel &
track everything
• Test, adapt, improve, repeat
• Automation is all about people

30. Wage Against The Machine

31. Our Content
Job Market Report Measuring
Successful Hiring
The Start of the
Curve (AI)