Adzuna’s Iain Wills will be discussing using their vast job market data - over 1.1m jobs live at any given time - and will explore the impact of AI and automation on jobs and recruiters, where skills shortages lie and how recruiters can equip themselves for changes.

1. Recruiting at Volume
Iain Wills – Adzuna
iainw@adzuna.com

2. Adzuna
Search engine for jobs
~ 95% of all UK jobs
2m unique UK visitors
0
200,000
400,000
600,000
800,000
1,000,000
1,200,000
Number of jobs
Largest Board Indeed Adzuna
More jobs than anyone else
Largest Board – 300,000. Indeed – 526,693. Adzuna – 1,113,603

3. Powering The Government’s Job Site

4. Our Monthly Job Market Report

5. What Does The Job Market Look Like Now?
Based on Adzuna dataset
£30,000
£30,500
£31,000
£31,500
£32,000
£32,500
£33,000
£33,500
£34,000
£34,500
£35,000
800,000
850,000
900,000
950,000
1,000,000
1,050,000
1,100,000
1,150,000
1,200,000
1,250,000
1,300,000
Jan15
Mar15
May15
Jul15
Sep15
Nov15
Jan16
Mar16
May16
Jul16
Sep16
Nov16
Jan17
Mar17
May17
Jul17
Sep17
Nov17
Jan18
Mar18
May18
Jul18
Advertised vacancies and salaries
Vacancies Salaries

6. Industry Snapshots
£0
£10,000
£20,000
£30,000
£40,000
£50,000
£60,000
Salaries
Salaries
Retail IT Logistics & Warehouse Customer Services
0
10000
20000
30000
40000
50000
60000
70000
80000
90000
Vacancies
Vacancies
Retail IT Logistics & Warehouse Customer Services

7. Year On Year Changes
Salaries Vacancies
Retail +3.3% +12.3%
IT +2.8% +21.2%
Logistics &
Warehouse
-2.8% +69.8%
Customer Services +1.0% +33.2%
UK Average +1.2% +7.8%

8. Learning From Marketing

9. Spending Money Effectively
“Half the money I spend on
advertising is wasted; the
trouble is I don’t know
which half.”
- John Wanamaker
(Retail & Marketing
Pioneer, 1838-1922)

10. The Marketing Funnel
Awareness
Interest
Consideration
Intent
Evaluation
Purchase

11. Candidates Are Consumers
• Your candidates spend most
of their time as consumers.
• They expect the right info
when and where they want.
• They are used to being heard
and responded to.
• We are all consumers first,
our habits have changed.

12. Consumer Start Their Search Broadly

13. Consumers Want Control And Precision

14. • Over 95% of Energy Consumers
Start Their Journey On An
Aggregator
• Over 50% of UK Jobseekers Start
Their Journey On, And Prefer, An
Aggregator*
• Therefore you should ensure your
jobs are where candidates have
the most choice
Consumers Want The Best Choice
*Global Reviews

15. Measuring Your Funnel

16. Our Whitepaper
Download link: http://bit.ly/Adzuna-Measure

17. • In this room, we have at least 3,500
open roles between us!
• Hospitality & Catering jobs are
active for an average of 14 days,
Retail jobs for 16
• Offer to acceptance rates are 89%
• Average spend on attracting recruits
is £594
Improving Your Processes
Adzuna, Jobvite, Oxford Economics

18. The Recruitment Funnel
Longlist
Shortlist
Offer
Acceptance
Applications
Attraction
Screening
Assessment
Interview
Offer
Hire
Clicks

19. Measuring The Funnel – An Example
Longlist
Shortlist
Offer
Acceptance
Applications
1000 £0.50/click
100
50
25
10
5
£5/applicant
£10/longlist candidate
£20/shortlist candidate
£50/interview
£100/hire
Clicks

20. • What are your stages?
• What can you measure now?
• What more could be measured?
• Where are the blockages?
• How can you improve?
• Test one at a time
• Adapt, improve, repeat.
Understand Your Funnel

21. Create Tracking
• Tracking applicants through the
whole journey is important
• Relying on candidates self-
categorising is risky
• People most often choose the
first option out of laziness – so
your data is skewed
• Tracking pixels are simple and
unobtrusive methods to do this

22. Identify Blockers
Longlist
Shortlist
Offer
Acceptance
Applications
1000 £0.50/click
100
50
25
10
5
£5/applicant
£10/longlist candidate
£20/shortlist candidate
£50/interview
£100/hire
Clicks

23. Your Tech/Automation Checklist
• What problem needs solving?
• Who needs to be involved?
• What suppliers are available?
• What are the drawbacks to a
non-human approach?
• What are the costs vs.
benefits? (resource, scale,
pace & candidate experience)
• What upgrades come as
standard?

24. Tasks To Automate
Do Automate:
• Simple
• Repetitive
• Standardised
• Impersonal
Don’t Automate:
• Complex
• Varied
• Creative
• Personal
It’s about people!

25. Consumers Demand Mobile
*Global Reviews
• 75% of all visits on Zoopla are
on mobile
• 53% of car buyers use mobile
to research
• 20% of people booked
holidays on mobile
• 60% of Adzuna traffic is on
mobile

26. Buying Houses On Mobile

27. In Conclusion
• Candidates are consumers first
• Expect most choice to select from
• Know your own funnel metrics
• Test, adapt, repeat, learn
• Look to automate simple tasks

28. Our Content
Job Market Report Measuring
Successful Hiring
The Start of the
Curve (AI)