This document examines consumer awareness of fintech lending in Indonesia in 2017. It finds that while the term "fintech" was still relatively new, with only about a third of respondents having heard it, over 90% had heard of lending, credit, or loans. Of respondents, 37.8% had previously applied for a loan, most commonly to start a business or purchase a vehicle. For those who hadn't applied, the largest reason was consciously avoiding debt. The survey concludes the market needs increased awareness of online or internet-based financing options.

1. Fintech Lending in
Indonesia -
Consumer
Awareness 2017
©2017 DAILYSOCIAL.ID

2. Introduction
 Fintech has become a hot sector in the Indonesian tech
scene, as of late. New players are introduce quite often and
the Indonesian Monetary Authority (OJK) has begun steps
towards regulating Fintech.
 One particular sub-sector is the Fintech Lending scene,
which we examine in this DS Survey session.
 One hope is that Internet-based Fintech will upgrade the
speed & effectiveness of lending & financing, making things
happen more easily through the Internet.

3. Survey Findings

4. Awareness
 The term Fintech is still relatively new to Indonesian ears,
with just 33.91% of respondents having heard of the term
Fintech.
 Most respondents have heard of the terms ‘Lending’,
‘Credit’, or ‘Loans’, suggesting at least a basic understanding
of financing.
 One can conclude that the market needs to learn of the
existence of Online/Internet-based financing, rather than
starting from scratch of educating the benefits of loans &
financing.

5. Awareness
30,91%
69,09%
Have you ever heard of
the term Fintech?
Yes
No
92,62%
7,38%
Have you ever
heard of the terms
Lending, Credit, or Loans?
Yes
No

6. Application for Loan
 37.80% of respondents have applied for a loan previously, seeking
loan either from a bank or from other financial institutions.
 Most of those having applied for loans have the goal of using the
loan as capital for starting a business or personal venture
(53.39%)
 The second most popular use of loan is to pay towards purchasing
of a car or motorized vehicle (32.29%)
 A large proportion of those who have not ever applied for a loan,
are consciously avoiding to incur any debt (72.31%)

7. Application for Loan
37,80%
62,20%
Have you ever applied
for a loan
from a bank or
from a financial
institution?
Yes No

8. Application for Loan
22,14%
9,38%
18,23%
23,18%
32,29%
16,67%
53,39%
For other purposes
For hospital bills/medical costs
For education/university/school costs
To buy a house/place of residence
To buy a car/motor vehicle
To pay off personal debt
For capital to start a personal business/venture
If you have applied for a loan,
for what purpose did you apply?

9. for more information please visit: thinkplay.xyz

10. For the complete version,
download it for free here.
[Fintech Lending in
Indonesia - Consumer
Awareness 2017]
©2017 DAILYSOCIAL.ID