DailySocial in cooperation with JakPat has conducted a survey on non-Credit Card Installment Programs for e-commerce transactions among Indonesian consumers. Our survey has found that although only a small percentage of Indonesian online consumers currently have a credit card, quite a number of consumers have taken advantage of non-Credit Card installment programs.

1. Installments
without
Credit Cards
Copyright © 2017 DailySocial

2. Introduction
 Credit card ownership remains low in Indonesia for various
reasons. This is an issue for e-Commerce because credit cards
simplify many processes for e-Stores, since the models and the
methods that integrate with credit cards are so well-established.
 Online stores have begun to provide installment programs for
buyers that do not require credit cards. It is expected that
installment programs can increase the buyer’s activity in the
Indonesian market.
 This survey seeks to observe and to measure Indonesian consumer
awareness & interest in non-Credit Card installment program.

3. Credit Cards & Multifinance
 Many respondents have heard of the term ‘Multifinance’
(64.73%) though not everyone. This suggests that market
understanding of installment programs & financing is not
complete.
 An unsurprisingly low percentage of respondents
(20.88%) have a credit card, lower than expected. This
suggests that many users will benefit from non-Credit
Card installment programs.

4. Credit Cards & Multifinance
64.73
%
35.27
%
Q1 : Have you ever heard of the
phrase 'Multifinance'?
Yes No
20.88
%
79.12
%
Q2: Do you have a credit card?
Yes No

5. Transactions in Installments
 Slightly more than half of respondents (57.1%) have never
purchased a product or service using an installment
payment programs.
 Of those who never used the installments, slightly less than
half (49.33%) cites personal principle as their reason (such
as religious dictates).
 While 54.44% say they have never felt the need to pay in
installments. Significantly few respondents worry about the
safety or honesty of installment options (16.22%). While
7.2% of respondents admit that their credit application had
been denied.

6. Transaction in Installments
57.10%
42.90%
Q3: Have you ever bought a product/service in
installments?
Yes No

7. Transaction in Installments
0 50 100 150 200 250 300
Q4: Why have you never bought a product/service in installments?
My credit application had not been approved (7.56%)
I worry about the safety/honesty of installment/credit options (16.22%)
I have never felt the need for payment installments (54.44%)
I avoid paying in installments by personal principle (49.33%)
(personal principle: for example by religion I avoid riba/usury/interests)

8. Shopping online in installments
 Less than half of respondents have used an installment
program while buying consumer electronics online (43.2%)
 Of those that have used installments when buying consumer
electronics, slightly more have used installment program from
in-store (36.03%) than using credit card (20.70%)
 Of those who have ever shopped online in general, most have
never used an installment program (63.68%). And of those
who have shopped in installments, 17.83% used in-store
installments, while 6.48% used a credit card. Only 12.01%
have never shopped online.

9. Shopping Online in Installments
36.06%
20.70%
43.24%
Q5: Have you ever bought any electronic products in
installments online? Whether by in-store facility or by credit
card?
I have bought electronic products with installments from an online store (36.06%)
I have bought electronic products with installments using a credit card (20.70%)
I have never bought an electronic product in installments online (43.24%)

10. 17.83%
6.48%
63.68%
12.01%
Q6: Have you ever used an installment facility when
shopping online?
I have used an
installment program
provided by the online
store (17.83%)
I have used an
installment program
facilitated by credit card
(6.48%)
I have never used an
installment program,
but I have shopped
online (63.68%)
I have never shopped
online. (12.01%)

11. Multifinance Brands
Awareness
Q10: Which of the following multifinance companies/services
have you ever heard of before?
None of them (25.17%)
Other brands (8.77%)
BFI Finance (38.13%)
Sinar Mas Multifinance (44.14%)
Kredivo (12.87%)
Aeon (25.07%)

12. For the complete version,
download it for free here.
[NON-CREDIT CARD INSTALLMENT AWARENESS SURVEY 2017]
© 2017 DAILYSOCIAL.ID