Finding Your Voice: Giving Your Social Media a Personality -- CASE D2 2016
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DID YOU KNOW: It's okay to have fun on social media from an official college or university account? Chris D'Orso, Assistant Director of Enrollment Communications at Stony Brook University in New York, will help you build a social media empire on your campus.
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Finding Your Voice: Giving Your Social Media a Personality -- CASE D2 2016
- 1. @cdorso FINDING YOUR VOICE: Giving Your Social Media a Personality Chris D’Orso Stony Brook University
- 2. @cdorso
- 3. @cdorso • 16,000 undergrads/8,000 grads • 140,000 alumni • Founded 1957 • State University of New York • AAU • Division I sports (1999) • Stony Brook Medicine • “STEMM” focus
- 4. @cdorso
- 5. @cdorso The “Four C’s” of social media fun & engagement: CONTENT COMMUNITY CONVERSATION CONSISTENCY The “Five C’s” of social media fun & engagement: CONTENT COMMUNITY CONVERSATION CONSISTENCY CATS
- 6. @cdorso
- 8. @cdorso CONTENT Content is everything. If you don’t have good content, you’re not going to impact your audience the way you want. • Remember: it’s about what THEY want, not what YOU want.
- 10. @cdorso CONTENT
- 11. @cdorso CONTENT
- 12. @cdorso CONTENT
- 13. @cdorso CONTENT
- 19. @cdorso CONVERSATION “At the end of the day, the web is used by humans and created by humans. And every single thing you put in between those two is noise. Everything on the web page, everything you build, everything you think is a great tool, and is interactive… is all just getting in the way of two humans communicating.” -Michael Fienen (@fienen), Higher Ed Social podcast
- 27. @cdorso CATS
- 28. @cdorso CATS
- 29. @cdorso CATS
- 30. @cdorso CATS
- 31. @cdorso Be present Be prepared Be responsive Be friendly (credit @timnekritz)
- 32. @cdorso
- 34. @cdorso Chris D’Orso Assistant Director, Enrollment Communications Stony Brook University Stony Brook, NY @cdorso christopher.dorso@stonybrook.edu THANK YOU!
Editor's Notes
- It’s okay to have fun on social media!
- Your biggest challenge on social media is to be relevant – Gary Vaynerchuk
- Your biggest challenge on social media is to be relevant – Gary Vaynerchuk
- “We’re not getting the engagement/numbers we want – should we pay to promote?” Consider your budget, yes, but also… consider your content. Is it fun? Is it engaging? You may have the best story in the world, but if you can’t tell it, then nobody’s going to care. You need to put content out there that will make people stop scrolling down their phone and take an action. Diversity of population – older alumni who don’t have the same sports connection, current students who are so locked into their academics that they don’t even know we have a football team – and you need to find a way to connect with them.
- Arjun – “abundance of caution” emails (preview on your phone)
- Your biggest challenge on social media is to be relevant – Gary Vaynerchuk
- We’re a bunch of nerds at Stony Brook. It’s a point of pride for us.
- We’re always listening to what our audience needs. Again – your brand is whatever your constituents say you are.
- At the same time as I say that about your brand – you need to make sure that you’re consistent on what you’re putting out there. * Goes back to content – controlling your message as much as you can
- Excellence and national recognition are always HUGE share points for us
- Know your media and respect the confines of those media -- character limits -- image sizes/shapes (Instagram no longer square) -- conversation (twitter’s going algorithmic!)