Enrollment management -- what we all used to know as "admissions" back in the day -- is more data-driven than ever before. The funnel is changing, and communication streams are getting more complex. Ensuring that your web team and enrollment team are on the same page is a great way to make sure that your school is maximizing its potential to enroll the right students. Higher enrollment (yield) = more $$ = more HighEdWeb! (What else are you going to do with that? Hire an assistant?!)
This was session #tie10 in the "Technology in Education" track at HighEdWeb 2014.
No YOU'RE Crying: How Stony Brook Turned a Cinderella Experience into Social ...Chris D'Orso
Getting into “The Big Dance” is one thing. But what do you do once you’re there, and how can you make sure you get the most out of it? Stony Brook University was a “Cinderella” in the NCAA basketball tournament this spring, and Chris D’Orso helped tell the story through social media. He’ll discuss how best to collaborate across departments and mobilize campus resources quickly and efficiently’ He’ll provide examples of how Stony Brook capitalized on the excitement of being suddenly thrust into the national spotlight.
"No, YOU'RE Crying": How Two Schools Turned a Cinderella Experience into Soci...Chris D'Orso
#heweb16 presentation from Stony Brook's Chris D'Orso and UALR's Meaghan Milliorn Fikes about their experiences running social media for two teams in the 2016 NCAA "March Madness" basketball tournament.
(Looks like fonts may have not uploaded correctly.)
Finding Your Voice: Giving Your Social Media a Personality -- CASE D2 2016Chris D'Orso
DID YOU KNOW: It's okay to have fun on social media from an official college or university account? Chris D'Orso, Assistant Director of Enrollment Communications at Stony Brook University in New York, will help you build a social media empire on your campus.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
Palestine last event orientationfvgnh .pptxRaedMohamed3
An EFL lesson about the current events in Palestine. It is intended to be for intermediate students who wish to increase their listening skills through a short lesson in power point.
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
No YOU'RE Crying: How Stony Brook Turned a Cinderella Experience into Social ...Chris D'Orso
Getting into “The Big Dance” is one thing. But what do you do once you’re there, and how can you make sure you get the most out of it? Stony Brook University was a “Cinderella” in the NCAA basketball tournament this spring, and Chris D’Orso helped tell the story through social media. He’ll discuss how best to collaborate across departments and mobilize campus resources quickly and efficiently’ He’ll provide examples of how Stony Brook capitalized on the excitement of being suddenly thrust into the national spotlight.
"No, YOU'RE Crying": How Two Schools Turned a Cinderella Experience into Soci...Chris D'Orso
#heweb16 presentation from Stony Brook's Chris D'Orso and UALR's Meaghan Milliorn Fikes about their experiences running social media for two teams in the 2016 NCAA "March Madness" basketball tournament.
(Looks like fonts may have not uploaded correctly.)
Finding Your Voice: Giving Your Social Media a Personality -- CASE D2 2016Chris D'Orso
DID YOU KNOW: It's okay to have fun on social media from an official college or university account? Chris D'Orso, Assistant Director of Enrollment Communications at Stony Brook University in New York, will help you build a social media empire on your campus.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
Palestine last event orientationfvgnh .pptxRaedMohamed3
An EFL lesson about the current events in Palestine. It is intended to be for intermediate students who wish to increase their listening skills through a short lesson in power point.
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
Embracing GenAI - A Strategic ImperativePeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Making Love To The Admissions Office -- #heweb14 #tie10
1. Making Love To The
Admissions Office:
Enrollment Management 101
for Web Professionals
Chris @cdorso
Nicole @nlentine
#tie10
2. ADMISSIONS TERMS 101
“stealth applicant”
“buying names”
“fast app”
“double depositing”
“yield”
“retention”
“student who wants to be a doctor but failed HS biology”
16. Thank you! #tie10
Chris D’Orso
@cdorso
Assistant Director, Enrollment Communications
Stony Brook University
Nicole Lentine
@nlentine
Senior Assistant Director, Admissions
Champlain College
Editor's Notes
Survey room:
Admissions folks
Web folks
How many of you would say you work closely with the other side?
For the web folks:
What do you think admissions folks do?
Let’s play! My web friends -- can you define these terms?
CHRIS: In the beginning… there was the admissions funnel.
NICOLE: As soon as “admissions” became a thing, and it wasn’t just “well, let’s see who walks in the door,” the funnel was developed out of the old marketing funnel.
(Explain how funnel works.)
CHRIS:
And there were things we did to feed that funnel. We had college fairs, where we all stood around in the high school gym on a Tuesday night and talked to parents, and we had guidance counselors, and we had college guidebooks.
How many of you have seen a college fair setup?
But somewhere along the line, the funnel changed; and suddenly, we realized that we had students who were coming into our application cycle who we’d never heard from. How did that happen?
CHRIS: What happened was not that the funnel changed – what happened was that we actually looked at the funnel and started to *think* about what that funnel actually meant, and how we could actually take the funnel apart and reconstruct it in a way that allowed us a little bit more control over what happens in the enrollment cycle. And yes, we started thinking about it as the “enrollment cycle,” not just the admissions cycle. Because the great shift that happened in the past several years with something called “stealth applicants.”
Students were entering the funnel wherever they wanted, and on their control. Those pieces that we had control over – or that we thought we had control over – suddenly we didn’t. Students started applying to ten, fifteen schools. Students started double depositing. The economy collapsed, and the looming spectre of college debt became a thing, and “value” became important. And then “affordability” became MORE important. And students started thinking like consumers instead of like students. They stopped signing up for everything as their inboxes started to fill up, and we didn’t have as great of a handle as to who these students were as we may have had years ago.
Any admissions person who’s ever worked with, say, faculty members, will have heard things like “why don’t you just get us more students?,” or “just admit better students.” Because this funnel, this old-timey funnel marketing concept is so engrained in what we do. If we dump more people into the top of the funnel – buy more names, introduce a “fast app” that will allow students to apply more easily, lower admissions standards (HA!) – then it’ll shake out in the end and we’ll get what we want, right?
Well, it’s just not that easy, unfortunately. So let’s talk about a few things that you can do to help make your admissions people’s lives easier – because in a lot of ways, they hold the fate of your campus in their hands and their rolling suitcases full of search pieces and inquiry cards.
NICOLE:
1. Silos suck. We know that. Figure out where your silos are, and help break them down. Get everyone involved in the enrollment process. As hard as we try, there are still some things that we, the admissions folks, have very little control over.
CHRIS:
2. KNOW what your yield issues are. Get data. Focus groups are wonderful, but if you have good data on the front end, then the discussion is easy.
Because do you know what happens when the admissions folks don’t calculate correctly? We wind up under-enrolling, and missing out on tuition dollars. Or we wind up over-enrolling, which *seems* like a great problem to have, until you’re tripling your entire freshman class and there’s no space in freshman calculus courses and suddenly you’ve got a whole incoming class of students who aren’t on track to graduate on time. And then your enrollment manager winds up like this…
NICOLE:
3. Enrollment management people are ALWAYS looking forward. Looking back, statistically, but always looking forward. I had a discussion with one of our Marine Science faculty about increasing enrollment in one of our particular programs, and we were talking about reaching out to high school seniors who maybe aren’t admissible now, but could benefit from a year or two at community college, so they’re looking at Fall 2017 enrollment… and what we can do to help them know so they’re on track for 2017. Try talking to a faculty member about something five semesters down the road – I had never actually seen someone’s head explode.
But it’s important to facilitate that discussion, and to always be thinking about what the next set of students will need, and to anticipate that, electronically. MORE HERE
CHRIS:
4. Don’t be afraid to build for the future. Make sure the pieces are in place to make your life easier as you go forward; make information easy to find and easy to digest. I don’t have to go into a ton of detail about mobile technology, and responsive design, and all that. It’s here now, and it’s only getting bigger, and we know that. So plan for it. Because the more data enrollment folks can get on students, the better we can make sure to bring in a class that will not just enroll, but persist and graduate.
We talk about parents and students, but there’s another variable in this – guidance counselors. (Live site?)
NICOLE:
5. Noise
NICOLE
6. COMMUNICATE! Make sure you’re on the same page. Our admissions office has a liaison with our Communications office; they work in our office, but they’re involved in staff meetings on both sides, so we always know what’s going on. If there’s something that affects your school, it’s likely that it’s going to affect your enrollment as well. If you’re seeing it on the web, so are your students.
We’re the earpiece and mouthpiece for prospective students
We did an Admissions Live show yesterday, and Ron Bronson, who many of you know, spent a year working in admissions for a SUNY school. And he said yesterday that it changed his entire view on the web. He suggested that web people spend one day on the road with an admissions counselor, and really get a sense of what it is we do on the road.
Because when the admissions office meets their numbers, everybody’s happy.