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Finding Customers 
By Having Them Find You First.
Can We Get Real For A Minute?
This Talks BIG Idea. 
Start digital conversations with potential buyers by 
creating something awesome and getting it in front of 
them where they already are. 
Get their permission to talk to them by giving them even 
more in exchange for their contact information. 
Always give more. People buy from people they 
like and trust.
Let’s Talk Networking
OppOoMrtGun. ity!
who? 
what? 
where? 
when? 
why? 
how?
Some Social Media Statistics
The Biggest 
& Most Effective 
Business Growth 
Networking Event 
EVER CREATED 
Is In Your Office.
The Biggest 
& Most Effective 
Business Growth 
Networking Event 
EVER CREATED 
Is In Your Living Room.
The Biggest 
& Most Effective 
Business Growth 
Networking Event 
EVER CREATED 
Is In Your Local Cafe.
The Biggest 
& Most Effective 
Business Growth 
Networking Event 
EVER CREATED 
Is In Your Computer.
The Biggest 
& Most Effective 
Business Growth 
Networking Event 
EVER CREATED 
Is In Your Phone.
AFTER You Know Your Personas 
Research What They Love 
& Make it.
Making Great Stuff Isn’t About The 
Green Backs. 
Content For The Linkerati 
vs. 
Content For Customers
Make Stuff Your Personas Love 
How Do I Know?
HelloFlo
AARP
VW AD?
Blogs are designed to create a community 
around this amazing content you’re going to 
develop. 
Stop crapping on your blogs – creating 
simply to create. 
(But this talk isn’t about Content)
The Sites Your Customers Love. 
https://www.quantcast.com/planner#&sc=1&mr=100000&rs2=-1
The Sites Your Customers Love. 
http://www.semrush.com/info/jobapplicationcenter.com+(by+organic_organic)
Opportunities With Those Sites: 
Paid Display Ads | 
Be A Guest Writer | 
PR (Mentions In Contact) – Build Relationships | 
Email List Partnership (Affiliate) | 
Forum Participation |
Relationship Note: 
Don’t Go For “One Off” Mentions – Create 
Relationships that will get you talked about over and 
over.
Seeding Social 
Media 
When you want to push 
something in social media, make 
sure you get someone with 
authority to seed it first to gain 
traction. The more the better. 
BuzzSumo | Followerwonk
Reference USA
Affiliate
Get The Lead! 
Offer MORE Value in exchange for an email.
Build MORE Value
Finding Customers - Dave Conklin

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Finding Customers - Dave Conklin

  • 1.
  • 2. Finding Customers By Having Them Find You First.
  • 3.
  • 4. Can We Get Real For A Minute?
  • 5. This Talks BIG Idea. Start digital conversations with potential buyers by creating something awesome and getting it in front of them where they already are. Get their permission to talk to them by giving them even more in exchange for their contact information. Always give more. People buy from people they like and trust.
  • 8. who? what? where? when? why? how?
  • 9.
  • 10. Some Social Media Statistics
  • 11. The Biggest & Most Effective Business Growth Networking Event EVER CREATED Is In Your Office.
  • 12. The Biggest & Most Effective Business Growth Networking Event EVER CREATED Is In Your Living Room.
  • 13. The Biggest & Most Effective Business Growth Networking Event EVER CREATED Is In Your Local Cafe.
  • 14. The Biggest & Most Effective Business Growth Networking Event EVER CREATED Is In Your Computer.
  • 15. The Biggest & Most Effective Business Growth Networking Event EVER CREATED Is In Your Phone.
  • 16. AFTER You Know Your Personas Research What They Love & Make it.
  • 17. Making Great Stuff Isn’t About The Green Backs. Content For The Linkerati vs. Content For Customers
  • 18. Make Stuff Your Personas Love How Do I Know?
  • 20. AARP
  • 22. Blogs are designed to create a community around this amazing content you’re going to develop. Stop crapping on your blogs – creating simply to create. (But this talk isn’t about Content)
  • 23. The Sites Your Customers Love. https://www.quantcast.com/planner#&sc=1&mr=100000&rs2=-1
  • 24. The Sites Your Customers Love. http://www.semrush.com/info/jobapplicationcenter.com+(by+organic_organic)
  • 25. Opportunities With Those Sites: Paid Display Ads | Be A Guest Writer | PR (Mentions In Contact) – Build Relationships | Email List Partnership (Affiliate) | Forum Participation |
  • 26. Relationship Note: Don’t Go For “One Off” Mentions – Create Relationships that will get you talked about over and over.
  • 27.
  • 28. Seeding Social Media When you want to push something in social media, make sure you get someone with authority to seed it first to gain traction. The more the better. BuzzSumo | Followerwonk
  • 31. Get The Lead! Offer MORE Value in exchange for an email.