Finding Customers (presented by Dave Conklin)
Today's Growth Consultant Digital Footprint 2014
November 14-16, 2014 - Day One
Concourse LAX (Los Angeles, CA)
This document discusses the importance of online reviews and profiles for real estate agents. It notes that while only about 10% of leads come from online portals currently, post-close marketing is key to preventing past clients from using those portals. It then provides guidance on setting up profiles and monitoring reviews on major industry sites like Zillow, Realtor.com, and RealSatisfied as well as general sites like Yelp, Google, Facebook, and LinkedIn. The document stresses the importance of authentically engaging with online reviews to manage one's reputation.
This document discusses strategies for real estate agents to increase their online presence and convert social media followers into clients. It recommends focusing on branding, search engine optimization (SEO) for Facebook pages, and creating three types of content: educational, empowering, and entertaining. Additional tips include directly messaging current clients and local businesses on Facebook, hosting in-person "meet and greet" events, and employing a strategy of asking followers for information, giving them a helpful document in return, and then repeating the process over time. The goal is to turn social conversations into real relationships and business opportunities.
This document discusses strategies for incubating and converting internet leads. It notes that 86% of internet home buyers expect a real estate agent to contact them within 4 hours, and the first agent to respond increases conversion by 238%. The document recommends agents understand the mindset and attributes of next generation consumers, position their business for the future through building trust and credibility, connect with consumers along their journey from initial inquiry to transaction, set up automated response systems, and use tools like virtual meeting rooms and presentations on mobile devices.
This document discusses the importance of having a website for a business. It provides several reasons why a website is important, including allowing customers and potential employees to find information about a company, making a good first impression, and directing web traffic. The document also discusses the importance of social media networks like Facebook, Twitter, and YouTube to connect with potential customers. It provides examples of websites designed by GRIP Productions for bus companies and highlights how a professionally designed website can improve a company's image.
The document discusses partnering with third party providers for technology and development. It recommends agencies get to know potential partners through meetings, establish legal agreements and billing rates, work on small initial projects together to build trust and process, and establish clear communication and accountability. The goal of partnering is to leverage different strengths while stopping areas of weakness through collaboration.
Social Media & Reputation Management: The Why and The HowDaniel Riveong
Presented at Social Media Marketing Summit in San Francisco, this presentation present approach to actual reporting on understand a Social Media Reputation Management campaign.
Changes in Facebook algorithm has affected the effectiveness of how Facebook business Pages can reach their audience. What are your options and should you dump your Facebook Page this year.
This document discusses the importance of online reviews and profiles for real estate agents. It notes that while only about 10% of leads come from online portals currently, post-close marketing is key to preventing past clients from using those portals. It then provides guidance on setting up profiles and monitoring reviews on major industry sites like Zillow, Realtor.com, and RealSatisfied as well as general sites like Yelp, Google, Facebook, and LinkedIn. The document stresses the importance of authentically engaging with online reviews to manage one's reputation.
This document discusses strategies for real estate agents to increase their online presence and convert social media followers into clients. It recommends focusing on branding, search engine optimization (SEO) for Facebook pages, and creating three types of content: educational, empowering, and entertaining. Additional tips include directly messaging current clients and local businesses on Facebook, hosting in-person "meet and greet" events, and employing a strategy of asking followers for information, giving them a helpful document in return, and then repeating the process over time. The goal is to turn social conversations into real relationships and business opportunities.
This document discusses strategies for incubating and converting internet leads. It notes that 86% of internet home buyers expect a real estate agent to contact them within 4 hours, and the first agent to respond increases conversion by 238%. The document recommends agents understand the mindset and attributes of next generation consumers, position their business for the future through building trust and credibility, connect with consumers along their journey from initial inquiry to transaction, set up automated response systems, and use tools like virtual meeting rooms and presentations on mobile devices.
This document discusses the importance of having a website for a business. It provides several reasons why a website is important, including allowing customers and potential employees to find information about a company, making a good first impression, and directing web traffic. The document also discusses the importance of social media networks like Facebook, Twitter, and YouTube to connect with potential customers. It provides examples of websites designed by GRIP Productions for bus companies and highlights how a professionally designed website can improve a company's image.
The document discusses partnering with third party providers for technology and development. It recommends agencies get to know potential partners through meetings, establish legal agreements and billing rates, work on small initial projects together to build trust and process, and establish clear communication and accountability. The goal of partnering is to leverage different strengths while stopping areas of weakness through collaboration.
Social Media & Reputation Management: The Why and The HowDaniel Riveong
Presented at Social Media Marketing Summit in San Francisco, this presentation present approach to actual reporting on understand a Social Media Reputation Management campaign.
Changes in Facebook algorithm has affected the effectiveness of how Facebook business Pages can reach their audience. What are your options and should you dump your Facebook Page this year.
Presentation by Aaron Weiche of Five Technology to the Independent Community Bankers of Minnesota (ICBM) on November 11th, 2009. Social Media 101 and banking.
The State of Local Marketing - Midwest Foodservice Expo PresentationBrandmuscle
Brandmuscle local marketing expert and Chief Strategy Officer Clarke Smith helped restaurant owners and managers boost their local marketing efforts with this presentation of practical advice from the company’s 2016 State of Local Marketing Report at the Midwest Foodservice Expo on Tuesday, March 8, 2016 in Milwaukee, Wisconsin.
Do YOU Make These Internet Marketing Mistakes?Phil Frost
Presentation to explain common mistakes and how to take an integrated approach to internet marketing. Topics include website design, search engine optimization, social media, pay per click advertising, and email marketing.
Charming cold outreach that gets resultsJon Buchan
Jon Buchan runs a digital marketing agency called Render Positive. He uses unconventional and humorous cold emails to pitch his services and ideas to potential clients. One such email included dressing up a ferret named Colin and attaching its photo. This unusual approach helped Jon get the attention of potential clients and get coverage for his graphics in publications like VentureBeat. His emails emphasize being entertaining over pretentiousness and aim to stand out from typical agency pitches.
You Don't Need a Brand, You Need a PersonalityMarketingProfs
Struggling to find your company's brand? Worried about how to polish your image? Forget that, argues MarketingProfs managing editor Matt T. Grant. Instead, focus on personality, not branding.
This is an Intro presentation on "Why Social Media works"
Stats, screenshots, and a short Facebook 101 tutorial in included...
Feel free to download it and customize for your use :)
This document provides a framework and methodology for quickly reviewing websites. It outlines key areas to examine such as user experience, conversion/stickiness, content, SEO, social, and provides specific recommendations for the example site Springest.co.uk. Reviews should analyze why the site exists, who its audience is, what motivates them, and address client concerns about user experience, content quality, SEO optimization, and social strategies. Example reviews are given for additional sites BathandUnwind.com and specific ideas to improve their content, SEO, and social presence.
Social Media for the New Mexico Tourism Research Conference.Richard Burrell
This document provides guidance on using social media to market destinations and businesses. It discusses focusing content on engaging audiences through articles, events and conversations. Photos, deals and partner information should be shared. Conversations should be monitored and negative comments addressed quickly. Likes, fans and interactions can be used to measure engagement, while tracking links can measure how social media enhances other marketing efforts. The overall goal is to reach audiences, engage them and convert them into customers through their behaviors like reservations, newsletter signups or page likes.
A presentation given by Mary Bahr and Kate Koziol to the Women's Presidents Organization on June 20, 2012. Discussing how to create a successful marketing plan and measure its success.
10 essential elements to create a successful online businessVA Simple Services
There are many factors that will impact the success of your business. With the increasing number of businesses moving online, the competition is huge!
Many of those businesses will fail but there are certain basic elements you can establish to help turn your online business into a successful one.
This document discusses how small businesses can create targeted content marketing by developing buyer personas. It recommends that businesses answer questions to understand their target customers, then create detailed buyer persona profiles that represent their ideal customers. The document provides an example of a buyer persona profile for a business selling custom ceramics for weddings. It then suggests that businesses craft content topics and formats that directly address the needs, challenges, and interests of the personas to attract and engage them. Developing buyer personas is important for understanding who a business is marketing to and how to create valuable content for them.
Sales 2.0: Is Your Sales Force Ready for the Digital Age?James Burnes
Traditional lead generation and sales processes are rapidly evolving with new technologies. Is your sales force prepared to outmaneuver your competition? You cannot afford to be outwitted or outplayed by competitors who are using these new tools to generate leads and steal market share.
It is time to act. It is time to empower your sales force for the digital age.
This presentation was given by Jabez LeBret, author of Online Law Practice Strategies, in partnership with AVVO. Jabez informs you on Google updates and online marketing for your firm.
This document discusses services that agencies can offer clients to build long-term relationships, including SMS/text services, website hosting and management, pay-per-click tracking, CRM and social data mining, brand publishing, and social media monitoring. These "tethered services" are fee-based rather than media-focused, long-term rather than one-off projects, and difficult for clients to transition away from once established. The document provides examples and suggestions for how agencies can implement and sell such services.
Trade Secrets Of Getting More Press ExposureKelvin Newman
This document summarizes a presentation given by Jason Woodford of SiteVisibility and Rob Shepherd of Press Dispensary. They discuss the role of public relations (PR) in marketing and selling products or services. They provide examples of low-cost PR activities that can be done with just two hours per week, including writing press releases, blog posts, and social media updates. They also emphasize the importance of understanding your target audience and building relationships with journalists and customers through engaging conversations.
Many marketers are banging their heads against the wall
wondering why influencers won’t return their emails or
promote their programs. The reason? Small mistakes can often have a big impact.
To help make your influencer marketing a winner, we have tapped 15 top marketing influencers for reasons they've not responded to a request and included 25 ways to help you win.
What is Brand Relevance | Digital MarketingSkillCamper
It is defined as the ability of the business to get a personal attachment with the customers and thus become important to them.
For e.g. It is not about how customers think but how they feel making some beautiful and satisfactory statements such as, “watching Netflix makes me feel good”.
Thus, when brands are relevant, customers are more likely to buy the product and stay loyal to that particular brand.
The B2B (Business to business) sales process can be complex and time consuming. Many startups find that their efforts to manage a sale with any medium to large sized organization falters and stalls. In this slideshare I will help you understand how large organizations buy, how to build a sales funnel, and how to pitch effectively to these sales targets.
Founders Institute_ startup strategies for finding and nurturing your first c...T. A. McCann
T.A. McCann gave a presentation on strategies for market and customer research. The presentation discussed knowing customers, finding influencers, building a tribe, and mapping a path to success. It provided details on identifying a valuable target customer persona and using a survey to understand customers. McCann advised leveraging networks to find more customers, copying strategies from leaders, understanding the market space and competition, and working backwards from an acquisition goal. Regular status updates and designating champions were also recommended to support bringing a product to market.
Presentation by Aaron Weiche of Five Technology to the Independent Community Bankers of Minnesota (ICBM) on November 11th, 2009. Social Media 101 and banking.
The State of Local Marketing - Midwest Foodservice Expo PresentationBrandmuscle
Brandmuscle local marketing expert and Chief Strategy Officer Clarke Smith helped restaurant owners and managers boost their local marketing efforts with this presentation of practical advice from the company’s 2016 State of Local Marketing Report at the Midwest Foodservice Expo on Tuesday, March 8, 2016 in Milwaukee, Wisconsin.
Do YOU Make These Internet Marketing Mistakes?Phil Frost
Presentation to explain common mistakes and how to take an integrated approach to internet marketing. Topics include website design, search engine optimization, social media, pay per click advertising, and email marketing.
Charming cold outreach that gets resultsJon Buchan
Jon Buchan runs a digital marketing agency called Render Positive. He uses unconventional and humorous cold emails to pitch his services and ideas to potential clients. One such email included dressing up a ferret named Colin and attaching its photo. This unusual approach helped Jon get the attention of potential clients and get coverage for his graphics in publications like VentureBeat. His emails emphasize being entertaining over pretentiousness and aim to stand out from typical agency pitches.
You Don't Need a Brand, You Need a PersonalityMarketingProfs
Struggling to find your company's brand? Worried about how to polish your image? Forget that, argues MarketingProfs managing editor Matt T. Grant. Instead, focus on personality, not branding.
This is an Intro presentation on "Why Social Media works"
Stats, screenshots, and a short Facebook 101 tutorial in included...
Feel free to download it and customize for your use :)
This document provides a framework and methodology for quickly reviewing websites. It outlines key areas to examine such as user experience, conversion/stickiness, content, SEO, social, and provides specific recommendations for the example site Springest.co.uk. Reviews should analyze why the site exists, who its audience is, what motivates them, and address client concerns about user experience, content quality, SEO optimization, and social strategies. Example reviews are given for additional sites BathandUnwind.com and specific ideas to improve their content, SEO, and social presence.
Social Media for the New Mexico Tourism Research Conference.Richard Burrell
This document provides guidance on using social media to market destinations and businesses. It discusses focusing content on engaging audiences through articles, events and conversations. Photos, deals and partner information should be shared. Conversations should be monitored and negative comments addressed quickly. Likes, fans and interactions can be used to measure engagement, while tracking links can measure how social media enhances other marketing efforts. The overall goal is to reach audiences, engage them and convert them into customers through their behaviors like reservations, newsletter signups or page likes.
A presentation given by Mary Bahr and Kate Koziol to the Women's Presidents Organization on June 20, 2012. Discussing how to create a successful marketing plan and measure its success.
10 essential elements to create a successful online businessVA Simple Services
There are many factors that will impact the success of your business. With the increasing number of businesses moving online, the competition is huge!
Many of those businesses will fail but there are certain basic elements you can establish to help turn your online business into a successful one.
This document discusses how small businesses can create targeted content marketing by developing buyer personas. It recommends that businesses answer questions to understand their target customers, then create detailed buyer persona profiles that represent their ideal customers. The document provides an example of a buyer persona profile for a business selling custom ceramics for weddings. It then suggests that businesses craft content topics and formats that directly address the needs, challenges, and interests of the personas to attract and engage them. Developing buyer personas is important for understanding who a business is marketing to and how to create valuable content for them.
Sales 2.0: Is Your Sales Force Ready for the Digital Age?James Burnes
Traditional lead generation and sales processes are rapidly evolving with new technologies. Is your sales force prepared to outmaneuver your competition? You cannot afford to be outwitted or outplayed by competitors who are using these new tools to generate leads and steal market share.
It is time to act. It is time to empower your sales force for the digital age.
This presentation was given by Jabez LeBret, author of Online Law Practice Strategies, in partnership with AVVO. Jabez informs you on Google updates and online marketing for your firm.
This document discusses services that agencies can offer clients to build long-term relationships, including SMS/text services, website hosting and management, pay-per-click tracking, CRM and social data mining, brand publishing, and social media monitoring. These "tethered services" are fee-based rather than media-focused, long-term rather than one-off projects, and difficult for clients to transition away from once established. The document provides examples and suggestions for how agencies can implement and sell such services.
Trade Secrets Of Getting More Press ExposureKelvin Newman
This document summarizes a presentation given by Jason Woodford of SiteVisibility and Rob Shepherd of Press Dispensary. They discuss the role of public relations (PR) in marketing and selling products or services. They provide examples of low-cost PR activities that can be done with just two hours per week, including writing press releases, blog posts, and social media updates. They also emphasize the importance of understanding your target audience and building relationships with journalists and customers through engaging conversations.
Many marketers are banging their heads against the wall
wondering why influencers won’t return their emails or
promote their programs. The reason? Small mistakes can often have a big impact.
To help make your influencer marketing a winner, we have tapped 15 top marketing influencers for reasons they've not responded to a request and included 25 ways to help you win.
What is Brand Relevance | Digital MarketingSkillCamper
It is defined as the ability of the business to get a personal attachment with the customers and thus become important to them.
For e.g. It is not about how customers think but how they feel making some beautiful and satisfactory statements such as, “watching Netflix makes me feel good”.
Thus, when brands are relevant, customers are more likely to buy the product and stay loyal to that particular brand.
The B2B (Business to business) sales process can be complex and time consuming. Many startups find that their efforts to manage a sale with any medium to large sized organization falters and stalls. In this slideshare I will help you understand how large organizations buy, how to build a sales funnel, and how to pitch effectively to these sales targets.
Founders Institute_ startup strategies for finding and nurturing your first c...T. A. McCann
T.A. McCann gave a presentation on strategies for market and customer research. The presentation discussed knowing customers, finding influencers, building a tribe, and mapping a path to success. It provided details on identifying a valuable target customer persona and using a survey to understand customers. McCann advised leveraging networks to find more customers, copying strategies from leaders, understanding the market space and competition, and working backwards from an acquisition goal. Regular status updates and designating champions were also recommended to support bringing a product to market.
This document discusses the importance of marketing and sales for small businesses. It notes that finding new customers is a key challenge and that sales are the lifeblood of any business. Several tips are provided, including figuring out the proper marketing channels, generating new business opportunities through marketing, and using customer loyalty programs to keep existing customers. The overall message is that marketing is vital for small businesses to increase sales and remain successful.
Step-By-Step Guide on Finding B2B Customers | RightHelloRightHello
The document discusses the benefits of meditation for reducing stress and anxiety. Regular meditation practice can help calm the mind and body by lowering heart rate and blood pressure. Studies have shown that meditating for just 10-20 minutes per day can have significant positive impacts on both mental and physical health over time.
Many Agile practitioners are comfortable working iteratively in small slices once there’s a basic foundation, but struggle with where to start on a new project, product, or other big idea. Participants in this session will learn how to use Richard’s Feature Mining technique to find early slices of any big idea that provide value, learning, and risk-mitigation.
Agile For All clients have used this successfully for all kinds of software products, for combined software and hardware systems, and even beyond software in such areas as park construction and office remodeling. In some cases, projects with apparent significant up-front infrastructure requirements were able to ship a valuable slice to customers after just one or two sprints.
This document outlines 10 steps to achieving product/market fit according to Ash Maurya:
1. Validate your problem and solution by building an MVP and getting early customer feedback.
2. Formulate an implementation strategy and focus on early adopters to define your business model.
3. Continuously measure key metrics like acquisition, activation, retention, revenue and referrals through a feedback loop with customers.
4. Identify your engine of growth whether it's paid, sticky, or viral and ignore other metrics to focus on scaling one thing at a time. The process focuses on learning through experiments rather than long-term planning.
This presentation is a boiled down version of a workshop i do with startups.
The goal of the workshop is to start with customer interviews and improve or pivot the startup's product.
It is based on the method of customer development by steve blank but focuses mainly on how to do interviews the right way.
The autonomic nervous system (ANS) controls involuntary functions like heartbeat, breathing, and digestion. It has two divisions - the sympathetic and parasympathetic systems.
The sympathetic system prepares the body for "fight or flight" through actions like increasing heart rate. It uses norepinephrine as a neurotransmitter. The parasympathetic system allows the body to "rest and digest" through actions like slowing the heart rate. It uses acetylcholine as a neurotransmitter.
Both systems involve two neurons - a preganglionic neuron from the CNS and a postganglionic neuron. They differ in the lengths of their neurons and the locations of their cell bodies. Together they work to maintain homeostasis through complementary
Applying technology to jumpstart your sales v092311Amy Larrimore
The document discusses how businesses can use technology and digital marketing strategies to boost their marketing efforts. It covers topics like search engine optimization, social media marketing, content marketing, email marketing, and customer relationship management tools. The overall message is that applying these digital marketing techniques can help businesses get more customers, build relationships, and measure their marketing results more effectively.
Crafted Media: how to find your customers onlineCrafted
The document provides tips on how to find customers online through search engine marketing, social media, and local search. It emphasizes building relationships with customers through social media by engaging in conversations, becoming a trusted source of information, and influencing discussions. It also stresses the importance of having an online presence across multiple platforms where customers are actively searching and engaging, with a focus on local listings, reviews, and citations to maximize search engine visibility and drive traffic.
How to Use Social Networking & Social Media to Grow Your BusinessScott Allen
This document provides strategies and tactics for using social media and networking to grow a business. It discusses the importance of having a social media plan aligned with business objectives. It also emphasizes focusing networking efforts on relevance and diversity, using social media for all business functions, being active on multiple platforms, building trust quickly through helpful contributions, and creating value in all interactions. The overarching goal is to build quality relationships that translate into real business results.
Mark broadstock the professionals share their lead generation secretsMarkBroadstock
Mark Broadstock Top service provider. If you own your own business, you know how important it is to find new customers. There are several ways that you can generate new leads that will increase your customers base. This article has several tips to help you get started. You will find that you can create plenty of leads.
Coverings2011: Practical Marketing - Digital Visibility for Small BusinessesSimple Marketing Now LLC
Marketing and promoting your business matter now more than ever in a world where customers educate themselves online first. You must be digitally visible. The challenge for many small businesses is finding the resources [including people] to market effectively while also running day-to-day operations. How then to prioritize what you do so you don’t neglect activities that connect with customers online and offline, while also delivering business results? The solution has to do with thinking about how you deliver value to customers, while creating content that addresses customers’ needs.
This document discusses various branding and marketing services including graphic design, web design, social media, and virtual worlds. It emphasizes the importance of developing a strong brand identity through a cohesive logo, color scheme, and digital presence. Examples are given of how different organizations have utilized blogs, wikis, web chat, and virtual worlds like Second Life to engage customers and promote their services.
Welcome to Userland - A user centric web2.0 workshopTamir Berkman
The document provides guidance on developing an effective online presence and marketing strategy using a user-centric approach. It recommends focusing on engagement with current users through community building, user-generated content, and useful online experiences. Specific tactics mentioned include creating a branded web show or game for users, surveying customers, and leveraging user networks to spread ideas through word-of-mouth. The goal is to create shared experiences that generate buzz through user participation rather than traditional promotional methods.
This document discusses the evolution of the internet and rise of social media, and how businesses can leverage social platforms to better connect with local customers. It outlines how Web 1.0 focused on one-way information sharing through traditional websites, while Web 2.0 enables two-way interactions and user-generated content through social networks. It then provides an overview of major social platforms like Facebook, Twitter, LinkedIn and Yelp and how small, local businesses can create a presence on each to engage customers and build their brand within a local community.
This document discusses the evolution of the internet and social media, and how businesses can leverage local social networks like Facebook, Twitter, and Yelp to engage customers. It notes that with Web 2.0, the focus shifted from one-way brand messaging to two-way interactions focused on consumers. The document recommends that businesses create social media profiles on key local networks and encourage customers to provide reviews and content to build their digital presence and visibility where customers are searching and engaging online.
Social media strategies for small business notes pagesAntoinette Raynes
This document provides an overview of social media and how businesses can utilize various social media platforms. It begins with definitions of social media from different sources and discusses how social media allows for conversations and relationship building. Examples are given of companies using YouTube, Facebook, Twitter, and LinkedIn effectively. Setting up business pages on these sites and using applications, videos, discussions and other features are outlined. The key benefits for businesses are increasing customer reach, generating sales and profits through social connections. The conclusion emphasizes starting small with one platform and having conversations to build relationships.
Chrystie Corns is a social media marketing manager at WHERE.com. She spends her days researching competitors and customers, strategizing content, producing blogs, articles and multimedia, promoting content across social networks, and tracking engagement. Her goal is to drive more traffic to her company's website and sales funnel through an authentic social media presence.
Applying technology to jumpstart your sales v092711scorephila
Presented by Amy Larrimore at the Ebusiness Now Conference, Philadelphia in September 2011. All links in this powerpoint can be found at http://www.delicious.com/scorephila
India is a Startup economy now. You find the number of startups coming up every year.
This is a great time to be a start-up!
But the Billion dollar question is: How many of these startups will remain standing once the initial set up is done?
The document discusses the evolution from Web 1.0 to Web 2.0 and the rise of social media. Web 2.0 is a more social and interactive experience where users can connect, share content, and interact with brands. It summarizes some popular social media platforms like Facebook, Twitter, LinkedIn, and discusses how brands can create a presence and engage with customers on these channels. The key message is that people now rely on social media to make purchasing decisions and brands need to listen and engage on these platforms to adapt to changing consumer behaviors.
The document provides guidance on user acquisition strategies for startups. It discusses manually recruiting users through in-person and online outreach. It recommends targeting influencers and communities where the target audience spends time. Automation tools can be used to scale outreach on platforms like LinkedIn, Instagram, and search engines while maintaining a personal touch. Building an engaged community through a Facebook group or forum allows for direct user feedback and marketing. The goal is to experiment with different channels to validate product-market fit and grow an audience ready to purchase.
The document discusses how established brands can market themselves to younger audiences through their digital presence while overcoming perceptions of conservatism. Key recommendations include asking the target audience what they want from the brand, defining the website's objectives through a job description, and ensuring the right tone and signposting to reflect those objectives. It also cautions against distracting technology gimmicks and advises authentic engagement in social media conversations.
This document provides an overview of the evolution from Web 1.0 to Web 2.0 and the rise of social media. It discusses how Web 2.0 is focused on user interaction and user-generated content through tools like Wikipedia, YouTube, blogs and social networks. It emphasizes that people now trust recommendations from other consumers over brand advertising and will use social media to get opinions and recommendations about brands.
This document discusses various marketing strategies and tactics for small businesses, including internet marketing, email marketing, social media, video marketing, mobile marketing, website development, search engine optimization, blogging, group advertising, direct mail, press releases, workshops, targeting niche markets, and creating a marketing plan. It emphasizes that marketing is about promotion of a business, its goods, services, and expertise.
32 Marketing Tips That Never Go Out of StyleRich Brooks
Tired of chasing the next “big thing” in marketing? Maybe it’s time to get back to basics.
It’s that time of year again. All the prognosticators are telling us what’s coming next. All the “10 Marketing Trends for 2015″ posts. All the advice to make you nervous that you’re falling behind.
But the truth is, the more things change, the more they stay the same.
So, in the spirit of uncovering timeless strategies, we asked 32 of our all-time favorite marketers to share with us their best tips that never go out of style.
OK, we included ourselves, but that’s just because we wanted to rub shoulders with these luminaries.
Is your “evergreen” marketing tip in this list? If not, make sure you share it in the comments below.
Building Your Footprint from Concept to Completion (presented by John Georgilis)
Today's Growth Consultant Digital Footprint 2014
November 14-16, 2014 - Day Three
Concourse LAX (Los Angeles, CA)
Content Marketing (presented by Sean Kavanaugh)
Today's Growth Consultant Digital Footprint 2014
November 14-16, 2014 - Day One
Concourse LAX (Los Angeles, CA)
How to Beat the Odds (presented by Todd Krause)
Today's Growth Consultant Digital Footprint 2014
November 14-16, 2014 - Day Three
Concourse LAX (Los Angeles, CA)
Predictions for the Next Five Years (presented by Allen Wilterdink)
Today's Growth Consultant Digital Footprint 2014
November 14-16, 2014 - Day Three
Concourse LAX (Los Angeles, CA)
Using Digital Footprints to Crush the Competition (presented by Dave Conklin)
Today's Growth Consultant Digital Footprint 2014
November 14-16, 2014 - Day Two
Concourse LAX (Los Angeles, CA)
Establishing Trust (presented by Ken Courtright)
Today's Growth Consultant Digital Footprint 2014
November 14-16, 2014 - Day Two
Concourse LAX (Los Angeles, CA)
Leveraging the Profitability of Your Site With Digital Products (presented by Andrea Oh)
Today's Growth Consultant Digital Footprint 2014
November 14-16, 2014 - Day One
Concourse LAX (Los Angeles, CA)
This document discusses how companies can generate revenue from digital advertising on websites. It provides examples of how much companies like AllRecipes.com and Google earn from ads on their sites. It also suggests using keyword research and Google Alerts to identify new topics and revenue opportunities before a company or product begins declining in popularity. Overall, the document advocates that companies develop additional revenue streams online proactively rather than waiting until their main business starts struggling.
More from Today's Growth Consultant - Digital Footprint 2014 (8)
APNIC Foundation, presented by Ellisha Heppner at the PNG DNS Forum 2024APNIC
Ellisha Heppner, Grant Management Lead, presented an update on APNIC Foundation to the PNG DNS Forum held from 6 to 10 May, 2024 in Port Moresby, Papua New Guinea.
Instagram has become one of the most popular social media platforms, allowing people to share photos, videos, and stories with their followers. Sometimes, though, you might want to view someone's story without them knowing.
Ready to Unlock the Power of Blockchain!Toptal Tech
Imagine a world where data flows freely, yet remains secure. A world where trust is built into the fabric of every transaction. This is the promise of blockchain, a revolutionary technology poised to reshape our digital landscape.
Toptal Tech is at the forefront of this innovation, connecting you with the brightest minds in blockchain development. Together, we can unlock the potential of this transformative technology, building a future of transparency, security, and endless possibilities.
Meet up Milano 14 _ Axpo Italia_ Migration from Mule3 (On-prem) to.pdfFlorence Consulting
Quattordicesimo Meetup di Milano, tenutosi a Milano il 23 Maggio 2024 dalle ore 17:00 alle ore 18:30 in presenza e da remoto.
Abbiamo parlato di come Axpo Italia S.p.A. ha ridotto il technical debt migrando le proprie APIs da Mule 3.9 a Mule 4.4 passando anche da on-premises a CloudHub 1.0.
Discover the benefits of outsourcing SEO to Indiadavidjhones387
"Discover the benefits of outsourcing SEO to India! From cost-effective services and expert professionals to round-the-clock work advantages, learn how your business can achieve digital success with Indian SEO solutions.
Bridging the Digital Gap Brad Spiegel Macon, GA Initiative.pptxBrad Spiegel Macon GA
Brad Spiegel Macon GA’s journey exemplifies the profound impact that one individual can have on their community. Through his unwavering dedication to digital inclusion, he’s not only bridging the gap in Macon but also setting an example for others to follow.
5. This Talks BIG Idea.
Start digital conversations with potential buyers by
creating something awesome and getting it in front of
them where they already are.
Get their permission to talk to them by giving them even
more in exchange for their contact information.
Always give more. People buy from people they
like and trust.
22. Blogs are designed to create a community
around this amazing content you’re going to
develop.
Stop crapping on your blogs – creating
simply to create.
(But this talk isn’t about Content)
23. The Sites Your Customers Love.
https://www.quantcast.com/planner#&sc=1&mr=100000&rs2=-1
24. The Sites Your Customers Love.
http://www.semrush.com/info/jobapplicationcenter.com+(by+organic_organic)
25. Opportunities With Those Sites:
Paid Display Ads |
Be A Guest Writer |
PR (Mentions In Contact) – Build Relationships |
Email List Partnership (Affiliate) |
Forum Participation |
26. Relationship Note:
Don’t Go For “One Off” Mentions – Create
Relationships that will get you talked about over and
over.
27.
28. Seeding Social
Media
When you want to push
something in social media, make
sure you get someone with
authority to seed it first to gain
traction. The more the better.
BuzzSumo | Followerwonk