Building Your Footprint from Concept to Completion - John Georgilis
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Building Your Footprint from Concept to Completion (presented by John Georgilis) Today's Growth Consultant Digital Footprint 2014 November 14-16, 2014 - Day Three Concourse LAX (Los Angeles, CA)
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Building Your Footprint from Concept to Completion - John Georgilis
- 2. John Georgilis JGeorgilis@todaysgrowthconsultant.com @JohnGCreative www.facebook.com/john.georgilis
- 3. Developers, Developers, Developers! Building your footprint from concept to completion
- 6. Every Impression Matters! You never know who that next person will be, and the potential of that person to help your business sink or swim.
- 9. Branding Leave it to the Pros
- 11. Catholic Church’s Archdiocesan Youth Commission
- 16. Wait for it…
- 20. Cousin Site
- 21. Just because you can, doesn’t mean you should!
- 22. Is your logo telling people what you want them to hear?
- 23. The look and feel of branding is more important than any one specific piece.
- 24. Most useful tips
- 26. AVOID TRENDS! (unless you plan to redesign often)
- 27. Trends will only date your vision
- 28. You’re Welcome!
- 29. Thank You!
Editor's Notes
- what to consider when you’re creating, Rebranding, or rejuvenating your visual presence, both online and offline. STEVE BALMER INTRO OF DOT NET
- As I look across the room, and I interact with each of you, it’s not hard to see that most of you are entrepreneurial types, very business minded and in love with a vision your mind has for what you want to create. That vision includes your brand image, products and services, marketing- ads, business cards, and a website. Now comes one of the hardest parts for many: accurately conveying that vision to someone that knows little to nothing about your field and/or business, in an effort to recreate that vision in a way you personally may not be able to. To make matters worse, that vision needs to be understood and implemented by graphic designers, code developers, and typography gurus: people not necessarily famous for being overly patient with those that don’t understand their very specific point of view.
- Communication is imperative! *Design brief More than likely, regardless of your field, proper communication is crucial to your company’s success. This is one of the most important instances! What we do will be the “face” of your business to the public. Nearly everything Joe Public sees before interacting with you & your services/product, is being created by this team. It is imperative your vision be clear to the person(s) responsible for the look & feel. In our field, we use a design brief to communicate this vision to the team responsible for implementation. Artistic direction doesn’t mean you have to be an artist or have an exact design in mind, just an end goal.
- Here is what you have to understand: Every pixel matters Every font matters Every color matters You never know who that next person will be, and the potential of that person to help your business sink or swim. Every impression matters.
- Out of the gate Don’t expect perfection right away, the first iteration of a design will seldom be perfect right out of the gate! It will more than likely need a little love to convey your vision the way in which your mind’s eye sees it. That is perfectly normal. Just stick with it, and properly communicate your thoughts and feelings.
- Talk about the following win/fails talk about whats good and bad
- Fail
- Win
- WIN
- Ask Audience Fail or Win…. Lack of forthought
- I’ll let it sink in for a second
- Win!
- HOW SCALABLE IS YOUR LOGO, How many fonts did they use in your logo.
- Ken coined the term cousin site, not sure if that’s copy written just yet. Who in the audience, show of hands, has Photoshop or Illustrator on their computer? Just because you own photoshop or illustrator doesn’t make them a designer.
- Just because you can, doesn’t mean you should!
- *Example of a logo that has no relation to the product, and causes brand confusion. *unless you’re the nike swoosh or prince, you can’t just slap some symbols together and call it done. It takes a while to establish yourself before brand recognition comes into play and you can default to a symbol.
- The look and feel of the branding is more important then any one specific piece.
- CraigsList UI is also very important Examples of crappy UI
- Coming to a designer for creative work is exactly like paying a plumber to fix plumbing, or hiring a roofer to fix a hole in your roof. Trust in our ability to convey the vision you have provided us with. If you feel that there are many things that you need from your designer, that’s not a problem- we love direction. Simply make a list and get it to your designer before the process begins.
- These tips just saved you countless hours, and more frustration than you may know. You’re welcome.
- I bet he regrets it. (use a logo douche, someone who jumped on the band wagon of a specific ascetic)