The document discusses how most restaurants fail within 10 years, with a 70% failure rate, despite following the general formula of having a good location, concept, and service. It argues that restaurants are missing an important element of establishing an "ethos", which is defining the purpose, cause, beliefs, and reasons why customers should care about the business. By aligning the food, cocktails, and staff around a clear ethos, restaurants can improve their chances of long-term success beyond just the basic factors in their formula.

1. Creating an Ethos
A Missing Part of the Formula for
Success
Presented by:
Dushan Zaric
Saturday, May 12th, 2012
Sunday, May 6, 2012

2. This presentation is available at:
http://www.slideshare.net/dzaric
Sunday, May 6, 2012

3. New Bar-Restaurant anywhere in the world
General Formula:
Sunday, May 6, 2012

4. New Bar-Restaurant anywhere in the world
General Formula:
LOCATION
Sunday, May 6, 2012

5. New Bar-Restaurant anywhere in the world
General Formula:
CONCEPT
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6. New Bar-Restaurant anywhere in the world
General Formula:
SERVICE
Sunday, May 6, 2012

7. New Bar-Restaurant anywhere in the world
General Formula:
+
LOCATION
Sunday, May 6, 2012

8. New Bar-Restaurant anywhere in the world
General Formula:
+ +
LOCATION CONCEPT
Sunday, May 6, 2012

9. New Bar-Restaurant anywhere in the world
General Formula:
+ + =
LOCATION CONCEPT SERVICE
Sunday, May 6, 2012

10. New Bar-Restaurant anywhere in the world
General Formula:
+ + =
LOCATION CONCEPT SERVICE
$$$
Sunday, May 6, 2012

11. Marketing & PR
Sunday, May 6, 2012

12. Most restaurants still fail....
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13. "beyond muddled concepts, failure
seemed to stem in large part from
an inability or unwillingness to
give the business sufficient
attention, whether due to lack of
time, passion or knowledge."
Sunday, May 6, 2012

14. Cornell University and Michigan
State University
Study of restaurants in three local
markets over a 10-year period:
Sunday, May 6, 2012

15. YEAR 1 - 27% of restaurant startups
failed;
YEAR 4 - 50% of those restaurants
were no longer in business;
YEAR 5 - 60% had gone south.
YEAR 10 - 70% had failed.
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16. 30% Success Rate
in 10 years
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17. Simon Sinek’s
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18. The Golden Circle
Sunday, May 6, 2012

19. WHY:
What's your purpose?
What's your cause?
What's your belief?
Why does your organization exist?
Why do you get out of bed in the
morning?
And why should anyone care?
Sunday, May 6, 2012

20. WHY
HOW
WHAT
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21. FOOD & COCKTAILS
ETHOS
BEST SERVICE, INGREDIENTS, ETC...
Sunday, May 6, 2012

22. FOOD & COCKTAILS
ETHOS
BEST SERVICE, INGREDIENTS, ETC...
Sunday, May 6, 2012

23. FOOD & COCKTAILS
ETHOS
BEST SERVICE, INGREDIENTS, ETC...
Sunday, May 6, 2012

24. FOOD & COCKTAILS
ETHOS
BEST SERVICE, INGREDIENTS, ETC...
Sunday, May 6, 2012

25. FOOD & COCKTAILS
ETHOS
BEST SERVICE, INGREDIENTS, ETC...
Sunday, May 6, 2012

26. ETHOS
The characteristic spirit of a culture, era,
or community as seen in its beliefs and
aspirations.
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27. YOUR STAFF
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28. “If you hire people just because
they can do a job, they’ll work for
your money. But if you hire people
who believe what you believe,
they’ll work for you with blood and
sweat and tears.” (Simon Sinek)
Sunday, May 6, 2012

29. Sunday, May 6, 2012

30. ?
Sunday, May 6, 2012

31. THANK YOU VERY
MUCH
http://www.slideshare.net/dzaric
Sunday, May 6, 2012