2. Realtime Content
Owned & Licensed1
Intergrated with Rich
Media Display Ads2
Distributed to
your Audience3
Sizemek Trackable (3rd Party)
Works with network publishers Tribal Fusion, Yahoo, Innity, GDN, YouTube Masthead
HOW IT WORKS
3. PERFORMANCE TO DATE (31 MAY 2016)
Based on an average of 4 Campaigns
58,499,187 Impressions
219,728 Engagements
ER 0.38%
CTR 0.05%
31,355 Clickthroughs
5. CASE STUDY |
OUR APPROACH
Launching the S7 with scale and precision targeting
Using C@S to pull the global
livestream onto the banners to
allow more people to view the
content as it happened LIVE
Dynamicly pulling our social
feed during the Launch event
of S7 in Malaysia to allow a
wider audience get real-time
updates on the event.
Utilizing global 360º video
to enhance engagement
Utilizing our social Gifs to
educate and entice users on
the key features of S7
6. CASE STUDIES |
OUR APPROACH
BACKGROUND
Working very closely with the
client, we created a banner that
is 100% dynamic (pulls all its
contents from the online store)
The contents of these banners
update real-time as the client
changes their deals & products
Online Stores are fast paced
and the traditional method of
online advertising is too slow
and lack flexibility when it
comes to real-time promotions.
Product card from
www.courts.com.my
7. CASE STUDIES |
OUR APPROACH
BACKGROUND
Scaling our rich content from
Hitz.fm & Era.fm accompanied
by articles published on Says
& Ohbulan
Giving users rich content and
allowing them to view all user
submissions and submit their
own entries too!
We planned an “unexpected
football” campaign where we
engaged famous radio DJʼs to
participate and create hype
Licensed Content
Owned Content
CTR 0.11%CTR 0.05%
9. KNOW THE LIMITATIONS
Dynamic Content will be displayed on Rich Media Banners
GDN doesnt allow LIVE feeds due to clickthrough URL not being the brand page*
LIVE feed must be pulled from brands owned social pages (FB,Instgram,Youtube)
# requires manual feed updating for safety
Unable to pull specific playlist from Youtube
10. UNDERSTAND THE PROCESS
Consult the Team! (Nic)
3 Days
1 Week
2 Days
4 Days
Indentify the Direction & Content (Nic)
Campaign Setup & Development
(Nic, Sharpy or Azlan)
Prepare 3rd Party Tracking (Planner)
Implement & LIVE campaign (Sridhar)
THE TEAM
KNOREX
Nic Hon +6012-2659182
nic.hon@liquidthread.com
Benny +6014-3120098
benny_wong@knorex.com
Sharpy
sharpy.lee@liquidthread.com
Azlan
azlan.sulaiman@liquidthread.com
Sridhar
sridhar.ravindran@vivaki.com
