1. 25
RM
45
RM
65
RM
BEST
PREPAID
SMART
PRE PAID
The Background
Every Telco provider has a plan for this and that,
from plans for Data Lovers to plans for Migrants.
Tons and tons of packages with various benefits,
freebies and rates.
And once you’ve picked a plan, your stuck with it,
even if you don’t use certain features e.g IDD, SMS,
Voice Calls, MMS and the list goes on.

2. In this fast-paced era, the users strive for
FlexibilityConvenienceConnectivityEfficiency

3. The DiGi
LIVE Account
The Idea
An account that puts the user incharge and
allows the user to update his/her plan
anytime, anywhere.
*This feature to be added to MyDiGi OCS App

4. 1• Each Plan Starts out with its own default settingsHow it Works
2GBData
50min
IDD
4GB
120m
100$5$
Freebies Unlimited Broadband 3am-10am
*you may only change this once a month
45
RM Free
Talktime

5. 2• user may adjust this plan to suit their needsHow it Works
1.5GBData
10min
30$IDD
4GB
120m
100$
Freebies Reduced IDD - 0.02sen/min
*you may only change this once a month
45
RM Free
Talktime
*Migrant

6. 2• user may adjust this plan to suit their needsHow it Works
3.5GBData
IDD
4GB
120m
100$
Freebies
*you may only change this once a month
45
RM Free
Talktime
*Data Lover
Unlimited Broadband 3am-10am

7. Total Freedom
Conclusion
Adoption becomes hassel-free,
able to obseve user patterns and pass
them relevant Promo’s
Puts the user in control of how their own
spending and preference
Brand percieved as giving out the best deal.