The document proposes a new "LIVE Account" mobile plan that gives users flexibility and control over their plan. It allows users to adjust data, call minutes, SMS and other features themselves based on their changing needs. This puts the user in charge of their plan and spending. The plan is intended to be more convenient and efficient for users in today's fast-paced world by adapting to their usage patterns over time.

1. 25
RM
45
RM
65
RM
BEST
PREPAID
SMART
PRE PAID
The Background
Every Telco provider has a plan for this and that,
from plans for Data Lovers to plans for Migrants.
Tons and tons of packages with various benefits,
freebies and rates.
And once you’ve picked a plan, your stuck with it,
even if you don’t use certain features e.g IDD, SMS,
Voice Calls, MMS and the list goes on.

2. In this fast-paced era, the users strive for
FlexibilityConvenienceConnectivityEfficiency

3. The DiGi
LIVE Account
The Idea
An account that puts the user incharge and
allows the user to update his/her plan
anytime, anywhere.
*This feature to be added to MyDiGi OCS App

4. 1• Each Plan Starts out with its own default settingsHow it Works
2GBData
50min
IDD
4GB
120m
100$5$
Freebies Unlimited Broadband 3am-10am
*you may only change this once a month
45
RM Free
Talktime

5. 2• user may adjust this plan to suit their needsHow it Works
1.5GBData
10min
30$IDD
4GB
120m
100$
Freebies Reduced IDD - 0.02sen/min
*you may only change this once a month
45
RM Free
Talktime
*Migrant

6. 2• user may adjust this plan to suit their needsHow it Works
3.5GBData
IDD
4GB
120m
100$
Freebies
*you may only change this once a month
45
RM Free
Talktime
*Data Lover
Unlimited Broadband 3am-10am

7. Total Freedom
Conclusion
Adoption becomes hassel-free,
able to obseve user patterns and pass
them relevant Promo’s
Puts the user in control of how their own
spending and preference
Brand percieved as giving out the best deal.