SlideShare a Scribd company logo
Steve Trachanas
 Digital marketing is presenting new terms of
engagement between customers and brands; it is
also reshaping media application across old and new
avenues. Research has shown that the most
influential and valuable consumers continue to
engage with digital media even when they are
watching television. In order be truly successful, a
product's marketing strategy has to incorporate with
digital marketing from the start.
 This type of strategy is basically the advertising of
brands through the use of all types of digital
promotion methods in order to reach the target
audience. It now includes television, internet, mobile
media, radio, social media marketing, and any other
forms of digital media.
 Before utilizing this type of in drawing customers and
increase your sales, you have to determine first how
your customers employ digital marketing to gather
information about services, products, or any topics
associated with your business.
 Before you go full force into marketing, it's essential
that you know your options, how to carry out fresh
ideas, and how to measure their success. If you don't
have experience, consider hiring a specialist who
specializes in this services.
 Cost is a factor in any type of promotion. Inexpensive
alternatives include crafting your social media
presence through blogging or producing marketing
videos using your computer and camera. Alternatives
like creating micro-sites or pay-per-click ad
campaigns usually call for a bigger marketing budget.
 Planning and implementing strategies, it requires
time because marketing strategies need constant
monitoring in order to measure properly what's
functioning and what needs to be changed.
 The fact is that you need to create a good and
effective strategy in order to have a successful online
presence and to build up a shared relationship with
your consumers, partners, and other communities.
Planning such strategies requires marketing and
management techniques to integrate product
innovation strategy, efficient business
interaction,and well-versed marketing goals.

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Steve Trahanas - factors to consider when planning your digital marketing strategy

  • 2.  Digital marketing is presenting new terms of engagement between customers and brands; it is also reshaping media application across old and new avenues. Research has shown that the most influential and valuable consumers continue to engage with digital media even when they are watching television. In order be truly successful, a product's marketing strategy has to incorporate with digital marketing from the start.
  • 3.  This type of strategy is basically the advertising of brands through the use of all types of digital promotion methods in order to reach the target audience. It now includes television, internet, mobile media, radio, social media marketing, and any other forms of digital media.
  • 4.  Before utilizing this type of in drawing customers and increase your sales, you have to determine first how your customers employ digital marketing to gather information about services, products, or any topics associated with your business.
  • 5.  Before you go full force into marketing, it's essential that you know your options, how to carry out fresh ideas, and how to measure their success. If you don't have experience, consider hiring a specialist who specializes in this services.
  • 6.  Cost is a factor in any type of promotion. Inexpensive alternatives include crafting your social media presence through blogging or producing marketing videos using your computer and camera. Alternatives like creating micro-sites or pay-per-click ad campaigns usually call for a bigger marketing budget.
  • 7.  Planning and implementing strategies, it requires time because marketing strategies need constant monitoring in order to measure properly what's functioning and what needs to be changed.
  • 8.  The fact is that you need to create a good and effective strategy in order to have a successful online presence and to build up a shared relationship with your consumers, partners, and other communities. Planning such strategies requires marketing and management techniques to integrate product innovation strategy, efficient business interaction,and well-versed marketing goals.