This document discusses strategic blogging for financial advisors to target and capture new clients. It introduces a panel of financial advisors who blog and provides an overview of blogging, including that it allows one to showcase expertise while attracting and engaging with clients and influencers. Benefits of blogging include generating leads and referrals, building credibility, and providing a central place for insights. While few financial advisors currently blog, it is an effective marketing tool for small businesses. The document concludes with a question and answer session between the moderator and panelists.

1. Strategic Blogging for Financial Advisors Targeting and Capturing New Clients

2. Who are We? Moderator: Stephanie Sammons, CEO of Wired Advisor http://www.wiredadvisor.com @stephsammons Panelists: Jeff Rose, CFP http://www.goodfinancialcents.com @jeffrosecfp Cathy Curtis, CFP http://blog.curtisfinancialplanning.com @curtisfinancial Curtis Smith, CFP http://icmcfinancialadvisors.com/making-cents @CurtisASmithCFP

4. Build credibility and influence within your target markets

6. Less than 7% of financial advisors are blogging (early stages of adoption and regulatory concerns) - (American Century Survey)

7. Small businesses that blog have far better marketing results (Hubspot) Specifically: 55% more visitors 97% more inbound links 434% more indexed pages

9. Sample Professional Blog

11. Central Repository for Original Insights, Opinions, Ideas

12. Social Media Hub – Push Out Content & Pull in Connections

13. Dynamic, Searchable, and Discoverable Content

14. Post articles, Images, Video, Feeds/Links (social objects)

15. Integrate with Existing Website & Social Media Profiles

16. Built in Social Sharing Tools to Expand Your Reach

17. Attract, Cultivate, and Capture Leads in Target Markets"You are in the business of giving professional advice. Invest in a professional online presence"

18. Panelist Q&A Moderator: Stephanie Sammons, CEO of Wired Advisor http://www.wiredadvisor.com @stephsammons Panelists: Jeff Rose, CFP http://www.goodfinancialcents.com @jeffrosecfp Cathy Curtis, CFP http://blog.curtisfinancialplanning.com @curtisfinancial Curtis Smith, CFP http://icmcfinancialadvisors.com/making-cents @ICMCFinAdvisors