Start-up Stage - Corporate Solutions - Presentation by Jonathan Kurfess, CEO & Founder of Appinio at the NOAH 2015 Conference in London, Old Billingsgate on the 12th of November 2015.

1. 1
The future of market research
brought to you by appinio

3. 2
Motivation
/Market research has a problem

4. 3
Motivation
/Market research has a problem
I love the
new NIVEA
logo!The Greek
are lazy.

5. 4
Motivation
/Market research has a problem
Nope!
Market
research?

6. 5
Motivation
/Market research has a problem
Market
research?
No
Incentives
$
$
Nope!

7. 6
Motivation
/Market research has a problem
Market
research?
$
$
No fun
Nope!
No
Incentives

8. 7
Motivation
/Market research has a problem
Market
research?
$
$
No
time!
Nope!
No funNo
Incentives

9. 8
Slow & expensive
/Market research has a problem
$
$
$
$
$
CONSUMERBUSINESSES
Market research
department
Market research
institute
Panel
provider

10. 9
Slow & expensive
/Market research has a problem
$
$
$
$
$
4-6 weeks!
BUSINESSES CONSUMER
Market research
department
Market research
institute
Panel
provider

11. 10
Young People
/Market research has a problem
BUSINESSES
Lisa, 19
Lindt consumer
Julian, 23
smoker & business student
> 60%*
A
B
CD
*Source: Statista / Umsatzverteilung der Marktforschungsinstitute in Deutschland in den Jahren von 2010 bis 2014 nach Branchen
CONSUMER

12. 11 /Current situation
Mobile App User Desktop Internet User
2007 2008 2009 2010 2011 2012 2013 2014 2015
200
400
600
800
1000
1200
1400
1600
1800
2000
Online market research is out-dated.
*Source: Michael Bailey Associates, 2014 **Source: Umfrageklima-Monitor 2012 ***Source: Mary Meeker, Morgan Stanley, „Internet Trends“, April 12, 2010
Global desktop PC’s/laptops vs. smartphone
shipments 2015*
(in million units)
223 1,437
Mobile Web Browsing vs. Web Browsing***
(2007-2015)

13. 12
The opportunity.
/Market
61%
Online
16%
Landline
12%Face-to-Face
4%
Paper-
Pen
€ 35 billion
Worldwide market
research revenue

14. 13 /Current situation
Market research via
Mobile App?!
<1%

15. 14
We solve it. The appinio process.
/Process
appinio is UNCOMPLICATED, FAST, COST-EFFICIENT and DIRECT.
BUSINESSES
create surveys online
SURVEYS
appear in the appinio mobile app of the specified target audience
USER
answer immediately
RESULTS
in real-time

16. 15
Easy and intuitive B2B-platform
/B2B platform
1. Specify target audience 2. Set survey and pay

17. 16
appinio brings the sexy back.
/The app
1. Start survey 2. Answer
survey
3. Different kinds
of survey types
4. Donate credits or
get vouchers
5. Buy voucher

18. Either-or
pictures
Numeric
slider
Multiple
choice
Picture
gallery
Either-or
text
Thumb Stars Rating
17
Over 15 different survey types
/Kinds of surveys

19. 18
Watch the results live
/Results
The surveys status is updated every 10 seconds.

20. 19
Fastest market research
/The revolution
00:05:00
1000
answered surveys in
95%
response rate

21. 20 /The revolution
traditional
market research
appinio
22.000€
2100€
5% - 20%
of the usual costs
$
Fairest market research

22. 21
Market research is fun.
/The revolution
43%
Monthly active user
Ranking
Level-Up
Comparing
opinions

23. 22
Best targeting
/The revolution
Großstadt
Bayern
Raucher
Abitur
Note
2,7
München
Marke
Schachteln / Tag
1,37
1500+attributes per user
Better targeting than
Facebook or Google

24. 23
How we’re making money.
/Monetization
CASE: 1 survey, 500 users, 10 questions, 0.50€ per question
pay
0.25€-0.60€
per question/user
BUSINESSES USER
gain 0.06€-0.12€
per answered question
2500€ 700€
(based on 0.08€ per user)
2025€
profit
72%
margin

25. 24
How we’re making money.
/Monetization
CASE: 1 survey, 500 user, 10 questions, 0.50€ per question
Only approx. 60%of the users’
money was spent
only 420€
payments
2080€
Actual profit
Actual margin
83%
pay
0.25€-0.60€
per question/user
BUSINESSES USER
gain 0.06€-0.12€
per answered question
2500€ 700€
(based on 0.08€ per user)
1800€
profit
72%
margin

26. 25
Status Quo
/Performance
Nov 14
Launch
11.169
Okt 15
40.351
Users
41.000.000
answered questionsJonathan Kurfess
CEO
Kai Granaß
CTO
Flemming Kühl
COO
130 new users per day
13 employees
5 digit revenue/months

27. 26
Democratization
/Vision
The economy worldwide consists of
95,2% of SME’s
Part I of the revolution
Local businesses want insights
from residents in their
neighbourhood

28. 27
Internationalization
/Vision
China
7,1 billion mobile phones worldwide*
*Source: Statista, Mobilfunkanschlüsse, 2015
Part II of the revolution
… and get them
within 5 min.
Companies in the UK want
insights from China…

29. Our paying customers
Invest
& and be part of the future of market research.
T: +49 40 413 497 10 | M: +49 177 963 5146 | E: jonathan.kurfess@appinio.de
W: www.appinio.de & www.get-appinio.de

30. Focus on Leading European Internet companies
Covering over 400 companies across 25
online verticals, a broad range of over 500
investors as well as 100+ online-focused
corporates
Deep understanding of industry dynamics
Ability to add value beyond banking advice
Facilitates overall process and minimizes
management distraction
NOAH Advisors is globally well connected
and has direct access to virtually all key
players in the industry
Knowledge of and strong relationships
with potential buyers’ key decision makers
Proactively finds and unlocks attractive
investment opportunities for leading
investors
Annual NOAH Conference in its 8th year
Over 40 years of combined relevant M&A
experience
Routine execution of M&A and financing
transactions with sizes of several billion
euros
22 successfully completed NOAH Advisors
transactions underline successful transfer of
M&A competencies to the Internet sector
Entrepreneurial mind-set, focused on growing the
business and establishing a reputation for
excellence
Ability to deliver top results in short time frames
Highly success-based compensation structures
align interests of clients and NOAH Advisors,
and demonstrate conviction to deliver top results
Creative deal solutions
September 2015 December 2014
September 2014October 2014
May 2014 February 2013
May 2012 April 2011
Sale of a 70% stake in
to
Exclusive Financial Advisor to
Drushim and its Shareholders
Sale of 100% of
for $800m to
Exclusive Financial Advisor to
Fotolia and the Selling Shareholders
Sale of 100% of
for €80m to
Exclusive Financial Advisor to
Trovit and its Shareholders
Sale of controlling stake in
to
Exclusive Financial Advisor to
Facile.it and its Shareholders
sold 100% of
for $228m to a joint venture between
Exclusive Financial Advisor to Yad2
and its Shareholders
Growth equity investment from
for a 30% stake alongside Softonic’s Founders
and Angel Investors at a valuation of €275m
Exclusive Financial Advisor to
Softonic and its shareholders
150 million growth equity investment from
for a 50% stake alongside Fotolia’s Founders and
Additional $150 million senior debt financing
Total $300 million investment
Financial Advisor to Fotolia and its Shareholders
have acquired a majority stake in
for $350m from
Exclusive Advisor to Summit Partners and TA Associates
Selected Completed
NOAH Transactions
Unique Industry Know-How
Unmatched Network and Relationships
Strong Investment Banking Competence
Full Commitment - We Are Entrepreneurs!
EUROPE’S LEADING INTERNET CORPORATE FINANCE BOUTIQUE
®