Digital Transformation is a series event for brands looking to learn on how they can build face the daunting challenge This talk is about how to build a consumer base through a trial campaign and is divided into 2 parts. The first part is to explain what digital transformation is and how WisePass can help to tackle these challenges for brands. The second part is a hands-on workshop to show how a brand can simply build up a campaign on WisePass To watch the class, click here : https://youtu.be/rAnmTQgnZeU

1. Digital
Transformation
HOW TO BUILD A PROPER A
CONSUMER BASE THROUGH
A TRIAL CAMPAIGN?
Webinar
JUNE 20TH 2020

2. Concept Workshop

3. Concept

4. Digital Transformation
In this webinar, we see digital transformation for brands
the following way. It's all about how to reach your target
audience through digital platforms and build up an
ongoing relationship with your consumers

5. Digital Platforms
These platforms have billions of
users that brands can pay to reach
their target audience
As a paid media, these platforms will
charge a cost per impression or click
each time a user is reached

6. CapabilityCost Impact

7. What is WisePass
WisePass is an adtech startup
enabling brands reaching their
consumers and build an ongoing
relationship with their consumers
through a lifestyle app

8. Owned Media
Whenever a brand wants to
reach their consumers, WisePass
doesn't charge the brand

9. Powerful features
As a marketing platform, it helps
these brands to acquire, engage,
promote and reward their users
within a single platform

10. Relationship building
The platform focuses on going
beyond the reach by measuring
actual interactions with the brands
on a series of activities

11. Workshop

12. The holy grail of marketing is to send
the right message to the right
audience, at the right time, in the
right location

13. The holy grail of marketing is to send
the right message to the right
audience, at the right time, in the
right location

14. Consumer base building
How can you build a valuable
consumer base for your brand so
you can reach later to perform
other branding activities?

15. Brands Venues Consumers
Stakeholders

16. Brands
They sponsor and deliver the
products to the venues
Each time a consumer redeems a
product, WisePass records the
transaction on the platform for
the brand

17. Venues
They benefit from the sponsorship
from the brand via WisePass
Venues receive traffic and sales
through WisePass

18. Consumers
They susbscribe to a plan and will
go to a venue to redeem a product
or a service
They benefit from the perks the
brand allows them to enjoy

19. HOW TO BUILD A CONSUMER BASE
THROUGH TRIAL?

20. GUIDELINES
Objective
Metrics
Budget
Timeline
Activity
Review
1
2
3
4
5
6

21. +1,000 whiskey
consumers
New Consumers
2,000 bottles 12 months
Trial New Consumers
Breakdown

22. SKU
Pricing Venues
Quantity

23. Chivas 12
years old
8 PASS 8 bars
1,250
bottles

24. Chivas 18
years old
14 PASS 6 bars
500
bottles

25. Chivas 25
years old
25 PASS 3 bars
250
bottles

27. Key takeaway
Build up a relevant
consumer base
Next Step
How to engage that
consumer base?

28. What is PASS?

29. WisePass offers different
plans at a different price
offering a set amount of
PASS each day

30. Starter Standard Premium
10$ / month 150$ / month 350$ / month
3 PASS per
day
15 PASS per
day
35 PASS per
day